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Canvas

Шаблон = пошаговый план заполнения

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Модель Canvas - это инструмент, который используется для создания бизнес-моделей и описания ключевых элементов бизнеса в виде блоков на холсте (canvas). Canvas-модель включает в себя 9 ключевых блоков: Ключевые партнеры, Ключевые активности, Ключевые ресурсы, Ценностные предложения, Отношения с клиентами, Каналы сбыта, Сегменты клиентов, Структура затрат и Источники дохода.

Преимущества использования модели Canvas заключаются в том, что она позволяет легко визуализировать и анализировать бизнес-модель, а также идентифицировать потенциальные проблемы и улучшить стратегию бизнеса.

Далее в презентации - подробный шаблонCanvas (in English)

Описание метода в дзендеск

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^{Who are our Key Partners?}
^{Who are our key suppliers?}
^{Which Key Resources are we acquiring from partners?}
^{Which Key Activities do partners perform?}
^{motivations for partnerships:}

^{Optimization and economy}
^{Reduction of risk and uncertainty}
^{Acquisition of particular resources and activities}

^{What value do we deliver to the customer?}
^{Which one of our customer’s problems are we helping to solve?}
^{What bundles of products and services are we offering to each Customer Segment?}
^{Which customer needs are we satisfying?}

^{For whom are we creating value?}
^{Who are our most important customers?}

^{Mass Market}
^{Niche Market}
^Segmented
^Diversified
^{Multi-sided Platform}

^{What Key Activities do our Value Propositions require?}
^{Our Distribution Channels?}
^{Customer Relationships?}
^{Revenue streams?}

^{What Key Resources do our Value Propositions require?}
^{Our Distribution Channels? Customer Relationships? Revenue Streams?}

^{What type of relationship does each of our Customer Segments expect us to establish and maintain with them?}
^{Which ones have we established?}
^{How are they integrated with the rest of our business model?}
^{How costly are they?}

^{Through which Channels do our Customer Segments want to be reached?}
^{How are we reaching them now?}
^{How are our Channels integrated?}
^{Which ones work best?}
^{Which ones are most cost-efficient?}

^{What are the most important costs inherent in our business model?}
^{Which Key Resources are most expensive?}
^{Which Key Activities are most expensive?}

^{For what value are our customers really willing to pay?}
^{For what do they currently pay?}
^{How are they currently paying?}
^{How would they prefer to pay?}

Premast Business Model Canvas

Designed by:

Designed for:

5/2/2023

Key Partners

Value Proposition

Customer Segments

Key Activities

Customer Relationships

Key Resources

Channels

Cost Structure

Revenue Stream

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Key Partners

Value Proposition

Customer Segments

Key Activities

Customer Relationships

Key Resources

Channels

Cost Structure

Revenue Stream

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Key

Partners

Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?

motivations for partnerships:

Optimization and economy

Reduction of risk and uncertainty

Acquisition of particular resources and activities

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Key

Activities

What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

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Value

Propositions

What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?

Customer/Prospects’

Needs & Desires

What your best prospect really wants

What you do very well

Who Cares ?

Don’t Go there ?

You VP Lives Here

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Customer Relationships

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?

Customer Relationships

Personal Assistance

Co-Creation

Self Service

Communities

Automated Service

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Customer Segments

For whom are we creating value?
Who are our most important customers?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform

Behavioral

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Customer Segments

Geographic

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Demographic

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Psychographic

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Key

Resources

What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships? Revenue Streams?

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01

04

02

03

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Channels

Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy

Lorem Ipsum is simply dummy text of the printing and typesetting

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Cost

Structure

What are the most important costs inherent in our business
model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy

Describes all costs incurred to operate a business model.

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Revenue

Streams

For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy

Represents the cash a company generates from each Customer

Segment (costs must be subtracted from revenues to create earnings).

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