EVENT & PAID MEDIA Agency

www.bestinslot.net

Best in Slot

(usually shortened to "BiS")

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Meant to describe the very best item, enchant and/or gem available to a character for a specific slot.

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BEST IN SLOT

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EVENTS

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PAID MEDIA

Gaming Marketing Agency

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We offer Best In Slot solutions to optimize and increase your marketing visibility through Paid Media and Events

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BIS can support you globally in

Strategy and Project Management

ADDED VALUE & PHILOSOPHY

With a strategic, organisational, and operational approach, we are committed to becoming an integral part of your marketing team. We support your Media Buying campaigns and Events at every stage, from conception to completion, ensuring they achieve the desired success and engagement levels.

THEY TRUST US:

SCOPE OF INTERVENTION

We work in close collaboration with our clients throughout the whole projects and we always position ourselves as YOUR OWN Marketing Team Experts & Task Force

CONSULTANT

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If you already have people internally managing Event and Paid Media or agencies, we can support your team during crunch time or to bring additional seniority support

INTEGRATED

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If you don’t have enough ressources internally or agencies, we can support your Paid Media campaigns and Events from A to Z: strategy, management, reporting.

EVENT

EVENT

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STRATEGY

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• Global events strategy plan, roadmap, and guidelines
• Support in all project phases including budget, resources, project management tools, third-party agencies
• Project management tools and methodology to plan, follow up, and execute global events

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OPERATIONS & ONSITE SUPPORT

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• Lead on site events organization from A to Z
• Coordination & management of every stakeholders to implement & deliver events on site
• Goodies, Merch, Brand & community engagement with gift & rewards
• Logistic organization

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PROJECT MANAGEMENT

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• Management and coordination of internal and external resources
• Coordination of internal project management teams
• Management of external stakeholders
• Steering committee meetings and multi-project follow-up

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EXHIBITION & BOOTH��From conception to onsite support�Partnership with booth provider The Trade Group���B2C & B2B events�Gaming shows: Gamescom, GDC, TwitchCon, PAX�Tech Events: SXSW, Vivatech�Web3 events: NFT NYC�����

EVENT

ESPORT EVENTS��From conception to onsite support�Partnership with ESL���Wargaming The Grand Final�TwitchCon�Paris Games Week

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EVENT

COMMUNITY & PR EVENTS��From conception to onsite support���Music Festival�GP Explorer�Tankfest�Product Launch & PR Promotion�

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SIDE EVENTS & PARTIES��From conception to onsite support���Party�Team Building�Video Shooting������

EVENT

PAID MEDIA

GENERAL CAMPAIGN SETUP

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PERFORMANCE

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Digital campaigns optimised for actions on your website (such as button clicks or sign-ups) or within your game (including installs, purchases, or wishlists)

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AWARENESS

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Advertising on premium inventory and placements on Connected TV, gaming websites, cinema, radio, DOOH, or through event marketing

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CONTENT

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Promoting the game through content and enhancing engagement via organic post amplification, sponsored articles, or video ad sequences

PERFORMANCE

CAN OPERATE ON

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TYPE OF CAMPAIGNS:

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• Campaigns on all self-service platforms
• Primarily used for user acquisition, but also for retargeting
• Optimised on a trackable action
• Test all channels, countries, targeting options, messages, and creatives
• Evaluate which assets, targeting strategies, countries, and media mixes show the best results to inform the allocated budget for launch

CONSOLE

CAN OPERATE ON

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TYPE OF CAMPAIGNS:

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• Identify the best channels to target active gamers
• Explore best targeting opportunities
• Combine more performance-oriented formats during Pre-Launch/Launch with high-impact formats during Launch
• Book campaigns in advance to secure inventory
• Utilise the best-performing targeting strategies and assets from performance campaigns

CONNECTED TV

CAN OPERATE ON

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TYPE OF CAMPAIGNS:

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• Promote the game on large screens using non-skippable video ads
• Establish direct deals with platforms like Netflix and Amazon, employing multiple targeting strategies
• Utilise CTV platforms such as Mountain (US), DV360, or YouTube (global) for performance-oriented campaigns, set up in a web-like manner

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GAMING WEBSITES

CAN OPERATE ON

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TYPE OF CAMPAIGNS:

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• Primarily utilise for rich media banners (Quickslider, Masthead, Skin) or videos
• Integrate into a 360-degree campaign during the launch phase

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OUTDOOR ACTIVATION

CAN OPERATE ON

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TYPE OF CAMPAIGNS:

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• Branding exposure in major cities and iconic locations
• Utilise billboards during gaming events such as Gamescom
• Run vertical videos on DOOH through programmatic platforms like Displayce
• Personalised experiential outdoor/event activation

CONTENT

TYPE OF CAMPAIGNS:

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• Post amplification on social networks optimised for engagement

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• Sponsored articles & videos on gaming sites

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• Video ad sequences on Youtube to display specific videos to users

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CAN OPERATE ON

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PARTNERS

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• Tracking PC/Console: works with Gamesight.io and Second Stage to measure installs/purchase attributed to the campaign

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• Tracking Mobile works with MMP like Adjust, Appsflyer to measure campaign performance

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• Lift Analysis can perform lift analysis with Google and Newzoo to measure the campaign impact

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WORK WITH

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REPORT

• Paid Media dashboard on Looker - LINK
• Performance metrics per partner, country, campaign type, phase, and day
• Budget analysis

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• Purchases and wishlists dashboard on Looker - LINK
• Incrementality report to measure the impact of paid media on wishlists, pre-orders, and purchases
• Calculation of blended Cost Per Purchase and Cost Per Wishlist

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• Ad screenshot & final report
• A deck featuring screenshots of all used assets
• Final report & analysis deck at the end of the campaign

EXTRA SUPPORT

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VIDEO & DISPLAY ASSETS

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Cutdowns video creation based on your longform trailer specifically made for paid media in multiple dimensions and with the correct specs to be used on all advertising platforms

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LANDING PAGE CREATION

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Landing Page creation optimised for paid media and using your design specifically made for paid media and to optimise conversion rate

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REFERENCES

EVENT PORTFOLIO 2023-2024 Click on links below

Gamescom 2023 & 2024

Cologne - Germany

Grinding Gear / Sky : Children of the Light / Corsair / Wargaming

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EVENT PORTFOLIO 2023-2024 Click on links below

Paris 2024 Olympic Games

Paris - FR

House of Switzerland

SXSW (March) & VIvatech Paris (May)

Austin - US & Paris - FR

Enchanted Tools

D’Day 80th Anniversary

Normandy - FR

World of Warships

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EVENT PORTFOLIO 2023-2024 Click on links below

PAID MEDIA PORTFOLIO 2024

Metro Awakening

Premium VR Game

Global Pre & Launch campaign

Hitman JCVD

HItman Latest DLC

Global Pre & Launch campaign

PAID MEDIA PORTFOLIO 2024

PowerZ

F2P Mobile game

Global Ongoing Campaign

World of Tanks

F2P PC-Console Game

Global Acquisition Campaign

PAID MEDIA PORTFOLIO 2024

Dotemu / Drop Duchy

Indie Game

Global Acquisition campaign

Arizona Sunshine Remake

Premium VR Game

Global Pre & Launch campaign