RUMBI ZEZULA DUBE
WORK SAMPLES
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Sample Proposal
It’s Layered Podcast
Sponsorship Proposal
Layered conversations on experiences, upbringing and diaspora life
Rooted in Friendship
A long-distance friendship of over 20 years
2 Zimbabwean women
The Story
Amanda and Rumbi are two Zimbabweans who met in high school where they sparked a close friendship. For university, Amanda went to Australia and Rumbi opted to study in South Africa. This was the birth of their long-distance friendship.
Over the years, their friendship grew deeper - sustained by social media and holidays together. Both have since evolved in their careers and personal lives with Rumbi moving to Prague.
During the COVID 2019 pandemic, after one of their hours-long conversations, Rumbi suggested they start a podcast delving into life issues from the lens of black Zimbabwean women in the diaspora dealing with complex issues of identity and the dichotomy of Western and African culture. It’s Layered Podcast was birthed with the tagline “Delve Deeper”.
2020
COVID 2019 Pandemic 🎙
During the COVID pandemic, the friends decide to start a podcast based on their long-term friendship and discussions about layered topics.
2023
Season 5 & 50th Episode Milestone🎉
It’s Layered reached a notable milestone of 50 podcast episodes during its 5th season.
2001
High School 🏫
Amanda & Rumbi met each other during their first year of high-school and sparked a friendship.
2007
Long-Distance Begins 🛫
They both begin their university studies. Amanda in Australia and Rumbi in South Africa. They maintain a long-distance friendship with Amanda in Australia and Rumbi in the Czech Republic
Timeline
Key Milestones
50th podcast episode
05
Features on other podcasts
04
Featured on Private Affairs podcast
03
Securing our first guest, Zimbabwean musician, Audius Mtawarira, in Season 1
02
Publishing our very first episode in September 2020
01
Audience
Listenership & Demographics
Total Listenership
As At October 2023
*Total downloads excluding YouTube listeners.
Podcast information:
By Country
Trends by Country
The top 5 countries by listenership are:
Globally
Regional Analysis
Our strongest presence is in regions:
Demographics
Age
Listener Profile
Our average listener profile comprises of:
Reviews
Partner With Us
Disposable Income
Audience with disposable income and interest in valuable solutions
Engaged, niche audience
A niche audience that consistently tunes into our platform
Value For Your Investment
An audience trusting of our recommendations and to whom we provide solutions that we believe in.
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Contact Us
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DESIGN THINKING
Project Definition
Ideation
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PLANNING, TEAM SELECTION & FORMATION
KPIS
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BUILDING
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Product or Service
ROI ANALYSIS
Review & Evaluation
Final Presentation
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