GA4 is the Only Path Forward
Migrate now or
regret it later
Notes before we start
Registered participants will receive an email including
During this presentation we’ll walk through a new GA4 setup together
Use the Q&A link at the bottom of the Zoom to post questions
But first, a Quick Poll
Clark Frye
Principal of Mountain View Analytics
Based in Colorado and working with clients around the globe
16 years experience in Digital Marketing Analytics working with organizations of all shapes and sizes
Primary areas of expertise:
Our Agenda
01
02
03
04
What's GA4 and what are the benefits?
How do I setup GA4?
Next Steps
Q&A
What is GA4?
01
We’re not in Kansas anymore…
GA4 is More Than an Update
A new approach to GA
Separate dataset from Universal Analytics (aka GA3 or old GA)
Different data model from Universal Analytics
Includes BigQuery integration
…and the only approach as of July 2023
01
03
04
02
A New Approach to GA
“..because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modelling to fill in the gaps where the data may be incomplete..“
- Google’s Vidhya Srinivasan
A New Approach to GA
Separate GA Dataset
No way to truly “import” old GA into GA4 because the data models are different
Use Google Data Studio to see comparable metrics from each platform side-by-side
IMPORTANT - Start collecting GA4 data NOW so you have historical data when Universal Analytics stops collecting new data on July 1, 2023
New and Separate Dataset
Start collecting GA4 data NOW so you have historical data when Universal Analytics stops collecting new data on July 1, 2023
Even if it’s a very basic GA4 implementation, start collecting that data immediately. This will give you some historical data to reference when Universal Analytics turns off
Future you thanks you
—You
“Dear Me,
Thank you for starting to collect data in GA4 in June 2022.”
New Data Model
Free BigQuery Integration
With Universal Analytics, BigQuery / GA integration was only available in the GA360 accounts (enterprise GA for $$$$). With GA4, all GA accounts get access to send data directly from GA to BigQuery. Benefits unlocked through BigQuery include:
Seriously, Don’t Wait Any Longer
Start collecting GA4 data NOW so you have historical data when Universal Analytics stops collecting new data on July 1, 2023
Even if it’s a very basic GA4 implementation, start collecting that data immediately. This will give you some historical data to reference when Universal Analytics turns off
How do I setup GA4?
02
FAIR WARNING
These instructions are intended to be the first steps into the world of GA4 as there is likely more customization needed to make GA4 fit your own marketing ecosystem
How to Setup GA4
Create a new GA4 Property
Enrich the GA4 data
Update GA4 Admin Settings
Grab coffee, lots of humility, and dig into further setup & reporting
Step 1
Step 2
Step 3
Step
n+1
Let’s go!
Step 1 - Create a New GA4 Property
From within GA Admin
Step 1 - Create a New GA4 Property
Step 2- Update Settings
Step 3 - Enrich the data
See Google’s migration guide for more information
Step n+1 - Next steps
Next Steps
03
Setup at least a basic GA4 implementation today
Start collecting GA4 data NOW so you have historical data when Universal Analytics stops collecting new data on July 1, 2023
Even if it’s a very basic GA4 implementation, start collecting data immediately. This will give you some historical data to reference when Universal Analytics turns off
Get hands-on with the new Reports
Explore the new interface and reports available using a free Demo Account
Dig into the Reports and Explore sections to see how they’re new and different
Other Helpful Resources
Questions?
Thanks!