FIELD MARKETING
2026 CAPABILITIES
Shelf Alchemy Agency
Retail activation alchemized for national scale.
8 States Active · 9 In Expansion · shelfalchemyglobal.com
Leadership
Manndie Tingler
CHIEF EXECUTIVE OFFICER
The “strategist behind the alchemy.” Manndie leads Shelf Alchemy’s vision, growth, and commercial strategy—turning bold ideas into powerful partnerships, high-performing field programs, and measurable sell-through for the brands we represent. Known across the category as the brand whisperer.
CHIEF OPERATING OFFICER
The “force behind the execution.” Safi turns strategy into action, leading the people, operations, and field infrastructure that keep Shelf Alchemy performing at the gold standard—across markets, teams, and every consumer touchpoint.
THE THESIS
Shelf space is bought. Sell-through
is earned.
Distribution gets your product into the door. What happens next decides whether it comes back. Sell-through velocity matters. The budtender conversation, customer engagement, and the in store presence all play a role in getting the coveted reorder.
Every activation is staffed, trained, and focused on sales and customers.
No freelancers pulled from a group chat the night before. The ambassador who works your brand has been trained on your line and knows what the audience needs to hear. We exist to be an extension of you!
What We Do
THREE LINES OF SERVICE
01
Nationwide Field Marketing
Trained, vetted ambassadors running in-store demos, budtender education, merchandising drop-ins, and social capture — the sell-through engine.
1–3 HR MINIMUM PER ACTIVATION
02
Sales Representation (Currently CA Only)
Regional and statewide retail coverage on a low-overhead model, with standing buyer relationships and Nabis-integrated delivery.
FRACTIONAL OR DEDICATED
03
Executive Brand Strategy
Fractional executive services: budget, positioning, formulating, packaging and device sourcing, partnerships, launch planning, scaling.
RETAINER ENGAGEMENT
Brand Ambassador Programs
A
Demonstrations & Reporting
Staffed in-store showcases that put product in the consumer's hand at the point of decision. Get instant insight into the store and demo details.
B
Staff Education & Brand Relations
Product education for the people who make the recommendation when we're not in the room.
C
Merchandising and Inventory Management
Shelf checks, facings, placement corrections and out-of-stock flags on every visit.
D
Content Creation & Capture
Photo, video and story assets from every activation, delivered with the debrief.
The Debate: In House vs. Contractor
Elite team members. Highly trained staff
INCLUDED
Regional or statewide coverage options
INCLUDED
Standing relationships with top retailers
INCLUDED
Ride-alongs with your brand team
INCLUDED
Seamless brand flow from one side of the country to the next
INCLUDED
What it costs to put a trained body in front of a customer, counted two ways.
Salary + Comm $50-$80K per
Benefits $18- $20K
Vehicle .76/mile
Recruiting $5000+
Management $65K +
In-house Field Team
Fixed, carried year-round
Shelf Alchemy
Low Overhead/ Staff when and where you need
INCLUDED
Brands We Work With
ALSO ON THE ROSTER
Arcata Fire · BOM Farms · Care by Design · AbsoluteXtracts · Lagunitas Hi-Fi Sessions · Loud + Clear · Stealthy Air · Dr. Dabber · Conception Nurseries · Juicy Pot · Kikoko · High Hill · Nimbus · Dab Girls Club · OG Kush Babes · Queen Mary · Oaksterdam · CA State Fair/ Cal Canna Awards · Network Show · Dulze · Legion of Dank · Terp Chews · Farmer and the Felon · Women's Canna Awards
National Coverage
AS OF Q3 2026
00
01
02
03
04
05
06
07
08
States active today
CA, AZ, NV, CO, IL, MI, NY, NJ
09
In expansion
FL, MA, OH, MO, OK, NM, MD, PA, CT,
Boots on the ground
Launching next
Depth Inside CA Market
Northern California
Sacramento · Davis · Chico · Redding · Tahoe · Napa · Fairfield
Bay Area
San Francisco · Oakland · Berkeley · San Jose · Santa Rosa · Santa Cruz
Central Valley
Stockton · Tracy · Modesto · Merced · Fresno · Tulare
Central Coast
Salinas · Santa Cruz · Ventura
Southern California
San Fernando Valley · Los Angeles · Orange County · Inland Empire · Palm Desert · San Diego
00
07
13
19
23
31
Ave #’s of demos a brand does per month in CA
55
# of staff in CA
Every other market we enter is built to this same standard of coverage as your brand grows with us
What You Get Back
THE POST-ACTIVATION DEBRIEF
WHAT THE ROAD RETURNS
Access to real time data helps make strategy decisions easier.
Executive strategy meetings.
01
Units Sold
Counted per demo, against swag issued.
02
Written Summary
A narrative recap of every visit, same day.
03
Photo & Video
Assets plus the live story post.
04
Staff Engagement
Who was educated, and how it landed.
05
Store Data
Traffic, placement, layout, support notes.
06
Consumer Feedback
Verbatims from the floor, not a panel.
07
Recommendations
What to change before the next cycle.
08
Delivered Same Week
No quarterly black box.
What Clients Report
01
Increase in statewide store presence
Measured door count before and after a full activation cycle.
02
Improved product sell-through
Share of accounts reporting a lift in the demo period.
03
Strong consumer engagement
Collected on the floor during activations, not post-hoc.
“Your team showed up strong every single day for the full 17 days of the state fair, and went above and beyond before, during, and after to support us.
Honestly, it was difficult for anyone, including my own internal team, to tell whether your team was a third party at all. They embraced the brand completely and represented Gelato as if it were their own! I want to commend you and your team for the work and the care you put in. You made this experience easy for us.
I would highly recommend you, Safi, and the entire Shelf Alchemy team to anyone looking for brand activation or field team support in cannabis.
Thank you again to you and your entire team. I would relish the opportunity to work together again, and I fully expect we'll find a way to keep working together in some form.”
-Lawrence Dawood�C.O.O - Gelato Co
Recent Testimonial:
How an Engagement Runs
PHASE 01
Intro Call
Executive session on strategy, store coverage , demo kits, and the brand checklist. Invoice.
PHASE 02
Onboarding
Assets ordered, ambassador team trained on your line, virtually.
PHASE 03
Scheduling
Staff are assigned to shifts.
We work your retailer list and lock confirmations against the strategy.
PHASE 04
Call Ahead Check
The monthly calendar is published and updated through completion. Ongoing training for staff to broaden their skill set to seel your brand.
PHASE 05
Debrief & Data
Every activation closes with a written summary and the store data set.
FIELD MARKETING & BA RATE CARD
Turnkey staffing, retail activation, field execution and reporting - managed from start to finish.
WHAT YOUR RATE INCLUDES
• Recruiting + vetting
• Onboarding + training
• Scheduling + support
• Payroll administration
• Real-time reporting
• Photos + field feedback
• Performance oversight
• Account management
BRAND AMBASSADOR HOURLY RATES
MARKET
RATE/HR
MARKET
RATE/HR
Arizona
$55
Montana
$50
California
$55
Nevada
$55
Colorado
$55
New Jersey
$60
Illinois
$60
New Mexico
$50
Michigan
$55
New York
$65
Minimums: In-store demos 2 hrs | Budtender education 2 hrs | Merchandising drop-ins 1 hr
MONTHLY PROGRAM MANAGEMENT
MONTHLY VOLUME
PROGRAM RATE
1-10 bookings
$350
11-20 bookings
$500
21-30 bookings
$750
31-50 bookings
$1,000
51+ bookings: +$250 per additional 10 bookings/month.
FIELD MARKETING & BA RATE CARD
Turnkey staffing, retail activation, field execution and reporting - managed from start to finish.
ONBOARDING
$350 ONE-TIME FEE
Work-app/database setup, brand education course setup, quiz development, accounting setup, contract execution and program implementation.
Virtual brand training: $25/hr per BA
EVENTS + TRAVEL
BA: $40/hr | Mgr: $50/hr
Travel: $0.70/mile when travel exceeds 30 miles.
Approval required for 70+ mile round trips. NY: $20 stipend/shift.
Per Diem: $25/day for 4-8 hour events
**These rates are for contracted clients only**
HOW BILLING WORKS
PREPAID DEPOSIT
Monthly programs are prepaid to reserve capacity.
Allocations reconciled month-end; full services billed post completion.
Custom high-volume & multi-market rates
EVENT ONLY SUPPORT
SPECIAL ACTIVATIONS
Need localized pop-ups, single-day events, or customized field marketing programs tailored to your immediate market requirements?
Get support locked in for your special event for $50/hr for BA staff, and $60/hr for management; no program contract required.
Available on-demand upon consultation
Agency service rates may be adjusted for campaign scope, market conditions, travel requirements or specialized deliverables.
Content Creator Packages
CHOOSE YOUR LEVEL OF SUPPORT
Brand Whisperer
MANNDIE ONLY
Single video post or reel
15 to 45 sec
$300 to $500
Starter package
2 - 3 videos plus 3 to 5 stories
$800- $1000
Momentum package
5 videos plus 5 to 8 stories
$1,250
Two In Tow
MANNDIE AND SAFI
Single video post or reel
15 to 45 sec
$500 to $700
Starter package
4 videos plus 5 stories
$1,000
Momentum package
5 videos plus 8 stories
$2,000
Team Impact
SPREAD THE WORD
20+ custom social posts monthly, from 6 or more of the team
Repurposed content support across formats
Launch and campaign specific planning
Content scheduling support included
Custom Rate
ceo@shelfalchemyglobal.com · 916.402.8810
Book a Consultation
Now to Get Started
NEXT STEP
Let's scope your first market.
Book a thirty-minute strategy call and we'll come back with a coverage plan, an activation calendar, and a cost per door for the territory you care about most.
WEBSITE
shelfalchemyglobal.com
ceo@shelfalchemyglobal.com
PHONE
916.402.8810