Yash | Raw communication style and appearance onscreen and offscreen
…..makes him appear fearless and strong
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"His swag, the way he walks, it gives the macho look in him. It could be his beard or his body language or the way he portrays himself. Basically he has a unique style, it’s like if he wears it only it looks good on him"
"ln KGF1 and KGF2, looks are too raw and then in his personal life also he is like that only. The way he communicates with his friends and colleagues is same."
"Because in any of his movies there is no such a situation where he looks tired, he is very energetic and always like very much dedicated."
The way he carries himself generates a SENSE OF HEROISM and gets copied/imitated by consumers
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Yash| Getting a breakthrough in nepotistic industry & attaining success through self-belief
…..makes his journey inspiring and motivating
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“We feel proud that because of KGF the Kannada industry has grown. He started as a serial actor. He got his first breakthrough in 2001, after that sustained and stayed back in the industry to deliver his biggest hit after 8 years ”
“He is a struggling actor. He was not brought up with a silver spoon. He was not from any royal family. He worked very hard and came up in life.”
“We can call him Mr. Perfect, like the role he gets he does it perfectly. He takes time to completely fulfill that role. He did not work in any other movie just for KGF. He wanted to do it perfectly."
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CONNECTS WITH EMOTIONAL NEEDS of today's youth, who validate it through acceptance of his style and dressing. However, they DESIRE VARIETY in his roles
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Yash| Family man image signify stability & reliability
…..makes him more approachable
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“He likes cooking a lot is what I have heard. He has his own hotel called Kicchana Mane which is near to Bangalore, where he goes once in a week or month and cooks himself."
“His wife and him supplied water, food and gave very good facilities to people during covid times. He did this in the villages and not in the cities. I feel very happy.”
“Even after being busy, for his family he gives good time, you can see from his social media photos. During festivals, he would celebrate with family and be with his kids. He never misses raksha bandhan and goes to meet his sister Davangere.”
His ROOTED & TRADITIONAL OUTLOOK makes it difficult to replace him
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Sudeep| His Suave personality and good voice tonality
…..makes his performance engaging
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“Basically he has a unique style, it’s like if he wears it only it looks good on him, if the same thing is copied by others that doesn’t look good.”
“Sudeep is very handsome. He is very stylish. In the Big Boss reality show, for every episode he appears wearing stylish clothes. He does not wear the same clothes twice. He looks very stylish.
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“He has very good voice tonality and can listen to him for long. His voice is great. I feel that my husband should also wear the dresses that Sudeep wears and be stylish.”
His VOICE TONALITY, FLAMBOYANT & STYLISH DEMEANOUR makes him aspirational and desirable in different roles
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Sudeep| Gives dynamic and emotionally expressive performance
…..makes him a method actor
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“He has been hosting Bigg Boss for nine years now and I used to watch it only for him and the way he conducts himself and how he interacts with people. For me it’s like if I look at him i feel I need to live like this.”
“I liked his film Kotigobba series, his character had swag and acting too was good, the double role that he played. Then the action and dance he does also is very good. All characters of characters he did well.”
Reflection of a LEADER CHARISMA. His versatility and gravitas makes youth look up to him
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“First of all, he is one of the finest actor. Acts in different languages, so he is adventures, it makes us happy that our Kannada actor is famous nationwide. Very few actors can do the roles that he has done.”
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Sudeep| Opinionated and lack of receptiveness
…..makes him unapproachable
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“If likes something then he will accept or else he doesn't. In Bigg Boss as well he gives warning to the house mates, he is straight forward but does not hurt anyone. He just want to convey his thoughts straightforward.”
“He had some issues with wife is what we used to see in news. So there is no bonding and communication and behavior is not right for each other is what they were telling in the news”
“When we consider some of his issues he doesn’t give up his ego. If he dropped his ego then he might not get negative images in the industry. If he is down to earth then it would be good.”
While in your face attitude and flashy lifestyle makes him exciting but his NON-CONFORMIST ATTITUDE is not liked esp. among some consumers from small towns
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∙While it brings an element of human touch à raises his relatability among metro consumers
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Rakshit| Charming and positive personality makes him affable
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“So by seeing him itself we feel like he is very cute to look and even to talk and all, like if we go through all his reviews, we feel that he speaks very sweetly.”
“He is very simple to look and whatever film he acts in is story based. And personally there will be kind of memory. He is a silent natured person, well mannered person.”
“Rakshit dresses old, i feel he is not very trendy and stylish. He looks like a seedha sadha person. He can dress more stylish like his age, like other new & young actors.”
While he is INCLUSIVE AND CONGENIAL, lack of age appropriate dressing does not make him aspirational
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Rakshit| His creativity, multi-talent and realistic performance makes him a household name
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“He does natural acting and realistic kind of roles. Charlie 777 is very good, there is that emotional connect and relatable to people who have pets and all. The film has a fan base from small kids to old people.”
“A director should have a vision sir. If he doesn’t have view on what should come on display and directs the film randomly, then it is foolishness. This is called creative thinking. ”
“ His first biggest hit was Kirik Party. He was recognised because of that film and the next hit film was Charlie 777. Between these two films there has been a long gap. In between no film were released. Growth rate is very less.”
His RELATABLE STORIES of educated & relatable middle class inspires. However, he is yet to establish his grounding and runs the RISK OF GETTING WRITTEN OFF due to long gaps
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Rakshit| Friendly and modest nature makes him a pleasing personality
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“Rakshit Shetty is a very-very simple yet elegant kind of personality, kind-hearted person and he does genuine roles only.”
“He doesn’t have ego, compared to others. He is a very charming person, I feel. He will be laughing and chilling with everybody. He will be joyful.”
“After his breakup with ex-girlfriend I think he has not moved on, I feel. He told that it feels like he is stuck on what happened. I think he needs to put himself out more, we just don’t like how we are seeing him now”
Fans love his WARMTH AND FRIENDLINESS. Semblance of personal and professional life makes him CLOSED PERSONALITY for the audience to establish an emotional connect
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Darshan| His muscular body and dynamic style gives him a fearsome aura
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“He is physically very hot, has six pack abs. His appearance is good, he looks attractive, we feel wow when we look at him and get influenced.”
“He looks powerful and bold. He has rugged tone and speaks without a filter. He does not fear public opinion. He smokes and drinks in the open. Even in films his character is somewhat rowdy and into fights with opponents ”
“Because if we check some of his old films like Chakravarthy he has built very good body and then in Roberrt his body is not so well maintained. It feels like he has lost interest in taking care of his looks is what I feel. ”
His DICTATORIAL PERSONA makes a strong influence but LOSING HIS CHARM gradually
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Darshan| Started from ground zero, now the Sultan of Sandalwood
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“He doesn’t step back to do any kind of roles. He does traditional acting, family oriented movies and then full mass movies. He is known as 'Challenging Star Darshan because his movies and his stunts and all that would be too challenging. ”
“He was a producer’s son but he was written off. He worked his way through the industry and he is there at the top now. With a background like this you need to live up to many expectations and change what people think about you”
“He has to do little more better, he does same kind of films, showing power, high status. Generally, he does good drama movies. He started his journey as a light boy.”
Once perceived as skillful actor is LOSING HIS POPULARITY because of not embracing new roles and genres
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Darshan| Advocates for animals and supports various causes
…..modesty has won many hearts
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“Initially he used to distribute paper in the film industry after leaving school; giving actors their tea. Enrolled his child in a government school, so that the child will know what are the difficulties - masses loved him for this.”
“He loves animals. He has a lot of interest in agriculture, so he has a big farm. He does horse riding and then there are a lot of animals in his farm. He is oriented towards saving the wildlife.”
“He behaves aggressively, there was an issue that he had hit some hotel waiter, we feel ashamed. He was banned by all news channel for speaking with a lot of ego, now he is giving interviews to a YouTube channel for Kranti's promotion.”
Once known as CHALLENGING STAR DARSHAN for his mettle, is now NOTORIOUS FOR HOOLIGANISM and losing respect of the masses
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Ganesh| Nepalese descent but made his mark as a complete entertainer
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“He is a chocolate boy. He is a jovial kind of a person. He is enthusiastic. His smile and the way he speaks is very enchanting.”
“He does really good mimicry and plays comedy roles very well”
“His acting is good but he is not tall enough. Seeing his talent he could have gone to any level he wanted to but because of height his road became tough, this is what I feel. KGF type of films will not suit him.”
Loves to entertain audience as a HUMORIST but overall PHYSICAL APPEARANCE UNFIT for action hero roles
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Ganesh| Fondly known as 'Golden Star Ganesh' for his full on entertainment films
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“More of fun characters only he has done. He movies are fun. Whichever movie it is the entire family can watch it together, sometimes it would be romantic or it would be full comedy. He became a hit maybe after Mungaru Male."
“He was also telling that he used to get 2000 rupees for the show 'Comedy Times'. So from there he has come to a stage where he has his own production house.”
“I think he is not growing in his career. He is stuck to one type of character so if it is funny then it would be funny only. He doesn’t try out different characters and roles. We will lose interest in him.”
Once famous for playing the LOVER BOY now has his fame diminishing, as REPETITIVE ROLES are becoming monotonous for the audience
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Ganesh personal | Selfless person, admired for down to earth attitude
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“He doesn’t have that selfishness that he is a hero. He is too friendly with fans. He does have that arrogance. He is realistic. He doesn’t have that attitude and all. He is more friendly with everyone.”
“He is friendly. In a program called 'Super Minute' he would mingle with everyone, whether it's someone from the film industry or a common man. He tells and asks and teaches about the game.”
“How he takes care of mother and father, we get the feeling that we have to also do the same. Other than that there is not much known about his personal life, maybe he does not want to show.”
PARENTAL CONCERN is liked by the masses but his preference for SECLUSION from the limelight breaks the connectedness
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SRK| A fashion icon whose every style becomes a trend
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“Now also his type of physique has not come to any youth, they just keep thinking but still at the age of 54 years he has maintained physique of a young man.”
“Even now also if he does the role of a college boy, he would do that role very well, that’s the reason he is the role model for the youngsters. He doesn’t show that he has aged because in everything he is energetic and strong.”
“He is energetic. He is romantic. He is a ladies man.”
While AGING GRACEFULLY and still maintaining dynamism in personality, his overall appeal is considered OLD AND BORING by GenZ
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SRK| Became the King of Bollywood in a nepotistic industry through hard work
…..makes him iconic and aspirational
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“King Khan, he’s built an empire for himself. He is known to everyone, all over India. His growth is very good, without any background. Popular all over the world. The steps and dialogues of his movies are still a trendsetter. ”
“I think so now like other Bollywood heroes are trending, he is not growing in his career. Yeah he is stagnating. We don't relate to his movies”
“After lockdown in Dubai while shooting for a silly reason he stopped the complete shoot. He wants everything according to his wish. It was very sensational news that he got very angry and refused to shoot. After requesting only he agreed to shoot.”
TRUSTED FOR PERFECTION he brings in the film, making it an instant hit, however his association with brands that are NOT SOCIETY FRIENDLY creates a negative impact on his stardom
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SRK| Socialiser
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“Shah Rukh Khan is considered everyone's favourite but recently due to a controversy because of his son, maybe slightly not liked right now by people. I think he is irrational and has given his son more freedom than required. He himself had said in interviews that he can do whatever he wants and he is there to support him.”
“And for its co-stars they won’t feel like they are working with such a big star, so he has that much friendly nature and he will maintain comfort zone with his co-stars.”
Known for being a CYNOSURE and his HOSPITALITY but is now QUESTIONED FOR HIS PARENTING after making some irrational statements
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Vijay D | Casanova image and mischievous charm
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“There is not much of age difference, so we understand him better. Yeah he his more relatable to us.”
“He is always enthusiastic and smiling. He is an inspiration, playboy.”
“He is the future star. Cannot be a star he will be a future superstar.”
His MISCHIEVOUS AND CHARISMATIC personality has made him a heartthrob and aspirational
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Vijay D| Sudden fame has made him relatable to the youth
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Continuity madam. He is still trying to reach people. So the continuity. Because he is still trying to reach people madam and that he is doing it continuously. He builds emotions in acting.
So it has been effective to the youngsters madam because he has recently become a hit and so it has been helpful to all these new actors. So seeing him they too are trying to come forward and accept the challenges.
“Because for his movie Liger he got a lot of negative images, but still he is facing it and moving on.”
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Vijay D| Teamplayer
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“He fought his way to the top when there are like two or three families in Telugu that are dominating the industry. He got fame in short period of time but he has little bit of attitude”
“The limited success he has got I think he is not channeling it in the right way or more confident of his abilities or something. So I think he is in a standpoint in his career right now.”
“He stands for himself and his whole crew and he believes in what he does. He is very gutsy to do the movies he's acted in and how he defends the storylines and all of that.”
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Vicky Kaushal| Known for his fitness and dance moves
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“His personality is always like Charged, he never gets tired. He is very fun, playful. He is always energetic and active.”
“Vicky Kaushal’s dance steps are very famous, we feel we can also do like that.”
“He has a smashing body. He is stylish. He looks adventurous based on the ads I have seen.”
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Vicky Kaushal| Experimental with his roles, known for his realistic acting
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“Uri was a major hit. Actually nobody had expected that he could play the role like that, that too after all simple roles. But there is a very long gap between his films, he seems uncertain.”
“Raw talent. If you see his acting, he acts true to reality. Be it Uri or any other, when we see them it feels like if a real soldier was there. He is experimental with his work and makes good selection.”
“He is a self made man. He is a talented person and comes up with a good family. He was the son of a fighter master. He didn't have any big privileges coming in. He grabbed opportunity and made it big”
Plays any character exceptionally well but FAILS TO ENTERTAIN the audience
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Vicky Kaushal|
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“Self-inspiring because he married his crush - his person.”
“He is positive and humble.”
“Loner. He doesn’t mingle with a lot of people I feel. He is a shy character”
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“He is a risk taker. He is unusual and he likes to do something unusual. Like a particular thing, aaj kuch tufani kar denge, like that. He does not like to be idle, alone and feel bored. He is energetic, hyperactive and very sugar coated.”
“He is 25 to 30 years of stylish young man, either in a good job or a businessman. He likes to wear trendy and branded clothes from H&M, Zara and Tommy Hilfiger. He looks cool in jeans and jacket. He will have a body building and fiery personality. Thums Up will be daring. He enjoys bike rides.”
“He will be straightforward and adventurous. A royal type of guy, classic angry young man. He would be friendly and smiling. He would be dancing and singing in a party. It would be difficult for him to mingle with everyone I feel. He would be a little arrogant . ”
Thumbs Up is perceived as a 25-30 year old swagger
A people loving person, popular for his swag and funky attitude
Energetic and enthusiastic, enjoys dancing and is life of any party
A friendly and refreshing personality however assertive in nature
Persistent towards his goals, risk-taker and always high on adrenaline
Fearless guy with a fiery personality, with an adventurous streak, likes to do something different and unusual
Wears trendy clothes, likes street style and dressing
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“ I think he reads books and has lavish hobbies like golf, riding horses. He collects watches. He is a show-off and involved in controversies. Coke is a snob.”
“A well settled 40 years old but looks young. He is energetic and smart. He likes to wear formal suits. He is rich and comes from a well off family. He is the head of a joint family.”
“He has seen everything in life, so very experienced. He is very chill about stuff. He is dependable. He has created a legacy . He is very well-mannered and very decent.”
Coke is perceived as a rich and talented middle aged guy
Rich, well settled and middle aged guy, known for his high tastes and lavish lifestyle
Well-mannered personality that exudes class and grandeur
Talented, knowledgeable and experienced, created a legacy however controversial due to his high headedness.
Perceived as a leader, handles situations with smartness and maturity
Carries a positive attitude, with a cool and energetic demeanor
Prefers to wear formals, looks suave and stylish in all kinds of clothing.
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“He would be very jolly with the friends, but he would not have that much of a bond with the family. He is a transparent person and very straightforward. ”
“Cool and funky, 19 to 20-year-old boy. He exercises regularly, physically fit and charming. He has a funny demeanour. He likes to wear jeans and t-shirts. He his hairstyle is like Yash, ponytail at the top and he wears a bracelet. He is into sports and likes to read and paint.”
“ Doesn't like to party very much, i feel introverted. He is not fully responsible. He would react like kids at times and not be having that much of maturity. He takes life easy and goes with the flow. He is contented.”
7 UP is perceived as a 20 year old boy next door
20 year old young boy next door, sporty and with good physical fitness
Charming personality, known for his kpop style and dressing sense
Simple and contented nature, likes to go with flow and take it easy in life
Jovial and affable with everyone but transparent in expression
Introverted but jolly with friends
Straightforward, childish and moody when things don't go well
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“He is energetic and likes to do everything fast. He is always full of energy. He doesn't like sitting around, never in one place, always moving around, high on adrenaline. Always wants to be involved in something and ready to take up challenges. Loves adventures., Always Pushing and motivating others.”
“25 year old, young and decent guy, just started working after college. Looks like a hulk, well trained and well built. Very handsome and attractive. Wears stylish modern clothing. He likes to wear shades. Likes to hangout at fancy places and malls. Funky demeanor. Likes to party with friends, dancing and singing.”
“He is currently enjoying a tension free life. Cool character and friendly. He is super active and keeps the environment around him lively. A crowd puller, inspires and instils energy into the crowd. Caring and keeps everyone around happy. A person who responds very quickly. Might be irrational at times.”
Charged is perceived as a 25 year old man who has just started his career
25 year old young man, who has just started his career and working hard to gain popularity
Well build, very handsome, stylish and attractive looking
Bold personality with a sporty, adventurous, cool and active demeanour
Aspirational in life, goal oriented, ready for any challenge and a winner's mindset.
Lively and friendly with all, quick to respond, motivates others, however reserved
Impulsive, irrational and fidgety at times
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“He is raw, he will mixes up with all kinds of people and staying happy with them. He is down to the earth. He is popular, has a simple and good attitude. He is always enthusiastic.”
“He is slim and thin but energetic and active. He is eye-catching. The ways he walks and talks is very attractive. He is smart, fair and handsome. He is stylish and likes to wear casual but modern clothes, like bermudas. He is sporty and funny. Likes to sweat it out.”
“He has an 'i don't care' attitude and little short tempered because he is young. He has a scorpion tattoo, which gives a bad vibe to someone interacting with them. He is cool, sweet natured in spite of coming from a rich family. He sometimes likes to be alone.”
Sting is perceived as a slim and athletic young guy in his early 20s
A young man in his early 20s with a slim athletic body and active lifestyle
Smart, fair, handsome, attractive looking and eye catching personality
Self made, popular but rooted, modest and unbiased
Risk Taker, goal oriented, optimistic and inspirational
Kind, helpful and friendly guy, likes to motivate others
Independent, artsy, socializer, very likeable
Likes to wear modern clothes but has a simple and good attitude
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15.93cm
15.93 cm
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“She would not be having any type of attitude so whatever happens to her she would share it with others but then she would not take the help of others for that, she would be self-dependent I feel.”
“She is more than 30 years old, simple and traditional in nature. She likes to wear simple ethnic clothes like sarees and churidar. Not very stylish”
“She is a doctor. She has a local kind of attitude and is approachable. She is well known in her community. She is energetic and always feeling that she has to bring people together, energize them.”
Bindu is perceived as a simple traditional woman who is an expert in her field.
Simple traditional woman in her mid thirties, with a congenial personality
Expert in her field but rooted and modest
Self made, hard working and independent
Likes to keep pushing forward, goal oriented
Reticent but aspirational in life
4.78cm
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6.35 cm
15.93cm
15.93 cm
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8.33cm
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7.54 cm
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