Concrete garden will help anyone who has limited space to build a garden or is inexperienced in caring for plants to improve the quality of their life and space using our application that will act as your own digital gardener.
Gardening
Source: Gardening Reaches an All Time High
Pictures taken from google
We noticed that
Life in the city
noisy, polluted, overcrowded with people
Unhealthy diet[2]
Insufficient knowledge about plant care
Lack of time for education about plants
Lack of space in apartments
Low-quality fruits and vegetables in stores
Competition
Business model
Cooperation with the Botanical Institute of the University of Science and Mathematics in Zagreb for the purpose of building a database for plants.
Partnerships with online stores for mutual promotion (PlantHouse[5], iGrow[6]).
The application is free, but contains ads, there is a premium version (12.99 kn) in which there are many more options for personalization, premium does not contain ads,
Initial expenses: family and friends
Research methods
User segmentation
Age
Would you take up gardening as a new hobby?
Yes
No
What is your knowledge in plant care?
How much space do you have for a garden?
I have a yard
I have a balcony
I have a spare room
I have a free wall
I don't have room
Andrea Horvat
User persona
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Awareness
Follows trends on social networks.
Instagram, TikTok, Facebook.
Gardening as a source of productivity as well as relaxation. Aesthetically beautifully decorated space.
Incite to action.
We encouraged 15% of visitors.
Customer journey map – Consideration
Is there space and time for a garden? Education.
Blog, website.
Time management. Assessing which medium is the most practical and which sources are confidential.
Guarantee the user that our solution is the best option for them.
To cooperate with 5 largest online media for the purpose of promotion.
Ciljevi korisnika
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Decision
Putting trust in one platform.
Blog, websites, apps.
Looking for the credibility of the platform.
Want to use the chosen medium with ease.
Present our experts. Keep the user on the platform as long as possible.
Average use of the application for 2 months or more, after that occasional use.
Ciljevi korisnika
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Delivery & Use
Buying necessary things, organizing the garden, planting process.
Garden centers, online delivery, application (tips).
Buying things that are affordable and of good quality.
Aesthetically pleasing appearance of the space. Enjoying the space.
Promotion of partners' products, providing adequate information, facilitating the planting process for the user.
Minimize delivery time.
Ciljevi korisnika
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Loyalty & Advocacy
Buying more plants, sharing experience, if there is a problem they contact us.
Email, chat
Social networks.
A garden with sufficient harvest, gifting acquaintances with their crop.
To reduce the risk of user failure, the user shares his harvest on social networks and promotes us along the way.
80% of satisfied users
3% of new users.
Ciljevi korisnika
User activities
User goals
Touch points
Experience
Business objective
KPIs
Marketing strategy
A person who wants to grow their own organic vegetables
Enjoy the quality and rich produce with our help!
To influencers (Mile Butorac), we deliver a PR package with a QR code of our application and a small plant.
Users visit our site with a link they received from an influencer and receive a discount.
To take advantage of the discount, register with an e-mail address. They download the app.
The possibility of collecting points depends on how active he is and how many articles he reads.
For example:
100 points = free plant
When using the application, everything is easily accessible and easy to follow. The possibility of personalizing the profile.
We offer quality products from our partners. We are sending an inquiry if there have been any problems. We solve that and offer discounts.
Users share their urban garden through social networks. If they persuade someone to use our app, they get points.
BEFORE
DURING
AFTER
Marketing strategy
A beginner in plant care
All the information you need in one place.
The user searches the Internet with the purpose of learning. The title "10 plants that thrive anywhere" appears on his search engine. This takes him to our site.
The user reads our posts, for some of them he has to register using e-mail, he has the option of subscribing to the newsletter.
He gives us his e-mail address, and we offer him discounts on purchases.
He downloads the app for further advice. It starts with collecting points.
When using the application, everything is easily accessible and easy to follow. The possibility of personalizing the profile.
We offer quality products from our partners. We are sending an inquiry if there have been any problems. We solve that and offer discounts.
Users share their urban garden through social networks. If they persuade someone to use our app, they get points.
BEFORE
DURING
AFTER
Garden centers with an online store
User persona
Customer journey map – Awareness
Monitoring trends, customer satisfaction.
Analytics, feedback.
Increase in sales, customer confidence.
Promotion, increase downloads of our application.
5 new users per month.
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Consideration
Which model would be the most effective?
Advertising models available
Save with an efficient way of promotion.
Save with an efficient way of promotion.
Adequate business model
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Decision
Alliance with another brand.
Marketing
Efficient business,
Win-win situation.
Efficient business,
Win-win situation.
Contract for half a year.
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Delivery & Use
They hand out
our brochures at the cash desks.
Sales, advertising, analytics.
We promote their products in the app.
Greater number of app downloads, partner satisfaction.
5 new users per month, feedback.
Dodirne točke
User activities
User goals
Touch points
Experience
Business objective
KPIs
Customer journey map – Loyalty & Advocacy
Collaborate again.
Marketing
Increase in sales, customer confidence.
Collaborate again.
The goal of increasing app downloads has been reached.
Iskustvo
User activities
User goals
Touch points
Experience
Business objective
KPIs
Marketing strategy
Garden centers with an online store
Let's make the world greener!
Email offers
Telephoning
We put all the reasons in the e-mail message in order to reach a win-win situation quickly, efficiently and with minimal costs through partnership.
With our statistics, we convince our partners that they will be able to achieve even better results with our help.
We promote their products in the app, they in turn hand out our brochures at checkout or our banners are on their pages.
We honor our agreement.
We offer further cooperation to partners.
At various seminars, our company creates a positive image, an opportunity for further partnerships.
BEFORE
DURING
AFTER
Thank you!�Q&A
Lea Novak
Concrete garden
Informatics
Electronic business