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Cost of Ranking A Website can’t be higher than Cost of Not Ranking the Website.

Koray Tuğberk GÜBÜR, 3 March, 2023, Saigon

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Which one is Cheaper?

Website B

1400 Content Item (Web Pages)

1200 Triples

94% Accuracy

7 Connected Topics

Clarity %96

Website A

600 Content Item (Web Pages)

900 Triples

59% Accuracy

3 Connected Topics

Clarity %78

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To satisfy 9 Million Search Queries�I won’t rank 9 million different website.

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Topical Authority is born from the idea of Decreasing the Cost of Retrieval.

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Have Query Responsiveness

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Prepare for Future Generative AI Search

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LLMo Optimization for SEO

  1. Fine-tune a LLM.
  2. Create a Topical Map.
  3. Create a Semantic Content Network.
  4. Generate Content
  5. Include Human Effort
  6. Improve your Knowledge Base
  7. Make your website a Speaking AI.

Human Effort with Microsemantic Optimization is must.

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Find a Knowledge Base

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Verbalize the Knowledge Base

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Verbalize the Knowledge Base

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Use Natural Language Inference with Chain of Reasoning

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Semantics are Language Agnostic.

Source: Facilitating communications with automated assistants in multiple languages

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Cross-lingual Embeddings for Semantic Search

A Cross Lingual Embeddings Example for the Sentence

‘Semantic search is an opportunity for Conversational Generative AI Search.’

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Some Research Papers and Patents from Google

Word Embeddings with Semantic Distance and Context Associations.

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Some Research Papers and Patents from Google

Word Embeddings with Semantic Distance and Context Associations.

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Some Research Papers and Patents from Google

Word Embeddings with Semantic Distance and Context Associations.

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Some Research Papers and Patents from Google

David C. Taylor – Context and Knowledge Domains with Embeddings

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Some Research Papers and Patents from Google

Hexagon is connected to Ultrasonic.

Ultrasonic is not a primary connection to Hexagon.

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Some Research Papers and Patents from Google

«Hexagon» is an «Ultrasonic Wave» type.

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Some Research Papers and Patents from Google

‘Quartz’ and ‘Cleaner’.

Macro Context: ‘Industrial Ultrasonic Cleaning Machines‘.

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How to Understand Language Models and Semantic Connections within them

‘Quartz’ and ‘Cleaner’.

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How to Understand Language Models and Semantic Connections within them

‘Quartz’ and ‘Ultrasonic’.

  • ‘Quartz’ and ‘Ultrasonic’.
  • Macro Context: ‘ Quartz Ultrasonic Absorption and Measurement‘.
  • Micro Context: Ultrasonic Cleaning for Qaurtz Surfaces
  • Zertec and its Products is signifier.

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What is Large Language Model Optimization?

A Language Interpretability Tool by Google is published. You can check ‘Word Compositionality’ and ‘Embeddings’

for certain contexts.

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How to Understand Language Models and Semantic Connections within them

Large Language Model Optimization and Answer Engine Optimization are different technical expressions for Semantic Search Engine Optimization.

Sequence Modeling (Word Compositionality Modeling)

İs backbone of Semantic SEO.

  • What is the possibility of ‘Cat’ appears with predicates of

‘chase’, ‘eat’, or ‘fly’?.

Optimize Sequences of Words. (Sequence Modeling).

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An Example of Relevance Configuration

‘Financial Advisor helps families to achieve financial independence.’

‘Families achieve financial independence with the help of the financial advisor.’

Macro Context: ‘Financial Advisor’

Macro Context: ‘Family Economics’

Possible Search Queries: ‘Financial Advisor + Family’

Possible Representative Question: ‘What does Financial Advisor help families for?’

Possible Search Queries: ‘Family + Financial Independence’

Possible Representative Question: ‘How does a family achieve financial independence?’

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How to Understand Language Models and Semantic Connections within them

‘Purple Yam’ -> ‘Sweet Potatoes’

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