VISTA-India:
T-Hub / Minerva Project
“Bringing the world to India”
Problem Statement
In 2017...
T-Hub hosted the India Market Access Bridge (IMAB) with similar goal for a 1-month period
International Startups...
Receive India market insight and expertise from T-Hub, bulletproofing the startup’s market entry strategy
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Minerva Crew
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Dana Ryoo�Project Manager &�Stage 1 team member�Dana.ryoo@minerva.kgi.edu
Antonio Stark�Project Manager�& Stage 2 team member�Antoniostark@minerva.kgi.edu
Mai Nguyen�Stage 1 team member�andymcn@minerva.kgi.edu
Giovanna Chaves�Stage 3 team member�chaves@minerva.kgi.edu
Stella Serger�Stage 3 team member�stella@minerva.kgi.edu
Esther Wenger�Stage 2 team member�estherw@minerva.kgi.edu
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...all 65 pages!!!
Lessons from the Experience
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Ambiguity
Communication
Expectation:
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us
goals
Reality
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Stage 1
Stage 2
Stage 3
T-Hub staff
Minerva staff
Initial goals
goals after meeting
Reality check
?????
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VISTA-India:
T-Hub / Minerva Project
Breakout Session
Overview
Program Content Presentation (8 min)
Lesson from the Experience (7 min)
Share-out and Q&A (5 min)
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Stage 1: Application Process & Build the India Team
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Persona
Selection Process
6 activities
Dana Ryoo�Project Manager &�Stage 1 team member�Dana.ryoo@minerva.kgi.edu
Mai Nguyen�Stage 1 team member�andymcn@minerva.kgi.edu
Stage 2: Validate and Assess
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Function-based
Units
Mapping
Antonio Stark�Project Manager�& Stage 2 team member�Antoniostark@minerva.kgi.edu
Esther Wenger�Stage 2 team member�estherw@minerva.kgi.edu
Stage 3: Operationalize
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Giovanna Chaves�Stage 3 team member�chaves@minerva.kgi.edu
Stella Serger�Stage 3 team member�stella@minerva.kgi.edu
Lessons from the Experience: Breakout Group
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Have you ever worked on a project with a clear goal but unclear deliverable(s)?
How did you solve this situation?
(2 min)
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Share one experience in which communication became a big problem in moving a project forward. What would you do differently?
(2 min)
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What would be an effective method to make “perspectives” (non-verbal, non-documented culture) clear to those who are not familiar?
(2 min)
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Breakout Debrief
(3 responses)
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Q&A
T-Hub Support Team
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Juliane Froemmter�Director Juliane.f@t-hub.co
Abhishek Varma�Program Manager�Abhishek.v@t-hub.co
Hemanth Raja �Business Development�Hemanth.raja@t-hub.co
Communication
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Ambiguity
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India Market Access Bridge - 9 months
Deadline for applications
India Readiness
Assessment
Proof of Concept (POC: pilot project) Facilitation
Business Model Validation
& Innovation
India Strategy Localisation
1 month
Market Access
1,5 months
1,5 months
3 months
Presence/Placement
Operations
Workshops
2 months
Corporate Demo-
Day
Investor
Demo-
Day
Communication is the Key
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Agreed format of Delivery
5 proxy company
A group of 3/4 dedicated to each company
Go through each stages in order
1 activity per stage (5 min = 15 min)
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What is the vision for VISTA-India?
VISTA-India wants companies with strong intention to expand into India and resources to fund the expansion to successfully enter the complex market with support from those who have market insight.
India is a fast-growing economy with complex dynamic. It is a hard market to enter without the right resources and pointers. For nine months, five companies with strong desire to expand into India are given market insight and assistance from India’s largest and fastest-growing startup engine.
A company who is a strong fit for VISTA-India has:
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