BeReal: Real-Time� Friend Pulse ⚡
Giving users a reason to check BeReal — even when they have nothing to post. 📸
⚡
PITCH BY
👤 PM & Growth Team
FOCUS
🎯 Retention Strategy
TARGET
⚡ Real-time Engagement
6 friends active now
Posted in last 10 mins
Users still want to see what friends are doing 💡
💭
"I don't always have a cool moment to post, but I always care about what my best friends are up to right now."
— Core BeReal User Insight
👀
Curiosity is high: People love quick, authentic glances into their friends' real daily lives.
💬
FOMO happens in bursts: Knowing friends posted recently makes people want to look immediately.
🤝
Low pressure connection: Watching and reacting to friends should feel casual, not like a chore.
Turn passive moments into active check-ins 🚀
❌ Old Way (High Pressure)
"Post now to unblur feed." Users give up if they are lying in bed or working.
✅ New Way (Friend Pulse)
"6 friends posted in the last 10 mins." Users check in organically to see friend activity.
🔔
Lightweight Real-Time Trigger: Show users when a cluster of friends is active right now.
⚡
Instant Context: Give a quick reason to open without forcing the user to create content.
📈
Re-activate Quiet Days: Drive organic daily check-ins on slow or casual days.
Real-Time Friend Pulse 📲
⚡
"6 friends posted in the last 10 minutes"
Smart, subtle pulse banner appearing when friend activity spikes.
🎯
Smart Group Aggregation: Triggers only when multiple friends post around the same time.
🔓
Low-Barrier Viewing: Lets users see friend updates easily and react with RealMojis.
BeReal.
⚡
FRIEND PULSE
6 friends posted in last 10m
Simple 3-step user experience 🛠️
➡️
➡️
⚡
Pulse Trigger
User receives a subtle notification or banner: "6 friends active now".
👆
One-Tap Peek
User taps to instantly open the live feed and see what friends are doing right now.
💬
React & Connect
Send quick RealMojis or comments without feeling forced to post a BeReal yourself.
Enhances authenticity without fake urgency 🎯
🌿
100% Organic
Triggered strictly by actual friend posts. No algorithm manipulation or manufactured fake notifications.
🛡️
Zero Pressure
Respects the user's current situation. You can be a spectator without feeling guilty or forced to post.
🔒
Private & Casual
Keeps the focus entirely on real friends rather than public influencers or ad-heavy content.
BeReal Situation: Core strength + Engagement gap 📊
Source: Verified App Analytics & Market Reports (2025–2026)
User Engagement Trend (2022 ➔ 2026)
*Goal: Re-ignite daily open frequency with real-time pulse triggers.
📈 Positive Signal (2025–2026 Data)
Strong core baseline of ~25M+ active daily users following acquisition and stabilization.
⚠️ Challenge Area
Users open the app less frequently on quiet days, leading to churn risk if feed stays cold.
Peak Viral
2022
Correction
2024
Stable Base
2025
Pulse Target
2026
Recommendation & Next Steps 🏁
➔
➔
🎨
1. REFINE
Finalize UI trigger text, friend grouping thresholds & notification timing.
🧪
2. TEST
A/B test across a 5% user cohort in 2 key regional test markets.
📊
3. MEASURE
Track daily return check-ins, feed views, and user feedback before full rollout.
🚀
Ready for Prototype Review Let me know if you'd like to adjust any mockups or copy before testing!
Image Sources
https://media.easy-peasy.ai/27feb2bb-aeb4-4a83-9fb6-8f3f2a15885e/bb168369-83ea-41b1-92b7-a99a68242987_medium.webp
Source: easy-peasy.ai
https://media.istockphoto.com/id/1282859811/photo/silly-selfie.jpg?s=612x612&w=0&k=20&c=XLMKFfSRa3kz_Obx78mtjDf0RJEkHQ50g9yAHOVXVLE=
Source: www.istockphoto.com