Job to be Done

Problem context �(what before)

Features and capabilities (how)

Benefits and outcomes�(what after)

Alternatives

The job your customer cares about

Existing, problematic state (e.g., maintaining tasks in Excel)

Features and capabilities that change the situation (e.g., Kanban board)

The benefits and outcomes (e.g., organized tasks with clear deadlines, increased productivity)

Your value, unique attributes, and optionally relative pricing vs. alternatives

Second job to be done

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Third job to be done

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