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About This Portfolio: This mini-portfolio showcases select data visualisation samples from client reports, demonstrating my ability to transform complex data into clear, actionable insights for diverse audiences such as strategy teams, policy-makers, and creative agencies. All data has been anonymised and replaced with dummy values to maintain client and previous employers’ confidentiality.
5+ Years Quantitative Research Experience
Key Sectors: Telecommunications Fast-moving consumer goods (FMCG) Development organisations Insurance	Key Clients: International IDEA African Economic Research Consortium (AERC) P&G Brunswick Group	Key Capabilities: Data analysis Survey design and implementation Report-writing Client presentations
Key Tools: SPSS \| STATA \| Power BI \| Microsoft Office
Geographic Experience: Multi-country projects across: UAE, Southern Africa, Ukraine, Kenya, Nigeria, USA…

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STATISTICAL ANALYSIS

All data has been compared statistically where necessary using a 95% confidence level (2 tailed).

2 layers of statistical comparison have been applied:

Comparing the PRE intervention evaluation data to the POST intervention evaluation data

Any positive changes where the data has increased significantly is shown with ↑
Any data points which have decreased significantly have been shown with ↓
This applies to both total data and across demographics (gender, age, and race groups)

In both the Pre- and Post-Intervention sections respectively, the demographic data of each section has been compared against each other to show if certain demographic groups have a stronger or weaker sentiment to a specific metric. The has been denoted by GREEN shading indicating a significantly higher % and RED shading indicating a significantly lower %.

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	PRE-INTERVENTION OCT’23							POST INTERVENTION JAN’24
	TOTAL	MALES	FEMALES	18 - 34	35+	BLACK	OTHER	TOTAL	MALES	FEMALES	18-34	35+	BLACK	OTHER
BASE	n=157	n=62	n=95	n=68	n=89	n=70	n=87	n=150	n=78	n=72	n=70	n=80	n=78	n=72
WhatsApp	68%	69%	66%	81%	57%	77%	60%	61%	44%	79%	69%	54%	58%	64%
Facebook	55%	58%	54%	74%	42%	5%	57%	56%	50%	63%	74%	40%	54%	58%
Television	55%	55%	55%	49%	60%	60%	51%	65%	68%	63%	53%	76%	62%	69%
Radio	29%	34%	25%	18%	37%	36%	23%	50%	54%	46%	30%	68%	47%	53%
SMS/Text Message	20%	16%	22%	18%	21%	20%	20%	27%	23%	31%	23%	30%	12%	43%
Newspapers	13%	13%	14%	12%	15%	14%	13%	31%	32%	29%	17%	43%	26%	36%
YouTube	12%	16%	9%	21%	6%	11%	13%	21%	21%	21%	23%	19%	15%	26%
TikTok	12%	16%	9%	19%	7%	13%	11%	27%	23%	31%	31%	23%	31%	22%
Word of Mouth	11%	13%	9%	6%	15%	11%	10%	31%	35%	28%	23%	39%	15%	49%
Twitter	8%	11%	6%	16%	2%	10%	7%	7%	6%	7%	7%	6%	9%	4%
Flyers	4%	3%	4%	4%	3%	3%	5%	14%	13%	15%	9%	19%	4%	25%

MEDIA USED TO ACCESS INFORMATION

PRE-INTERVENTION VS POST-INTERVENTION

In the Post-Intervention wave conducted in Jan’24, the most prominent media forms used by Pellsrus residents to access information include Television (65%), WhatsApp (61%), and Facebook (56%). Television use amongst the 35+-year-old-age group is significantly higher (76%), in comparison to the Pre-Intervention wave (60%).

Base: Pre-Intervention: n=157; Post-Intervention: n=150

Q9. Which of the following forms of media do you use to access information?

Green denotes significantly higher at a 95% confidence level (2 tailed)

Red denotes significantly lower at a 95% confidence level (2 tailed)

↑

↓

↑

↓

↑

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WASTE SEPARATION HABITS - PELLSRUS

Base: Pre-Intervention n=59; Post-Intervention: n=69 (CAUTION LOW BASE SIZE)

Q21. What waste do you separate? Q22. What do you do with your recyclables?

In the Post-Jan’24 wave, Pellsrus residents mainly separate cans (70%), plastics (64%) and glass (54%). 42% deposit their recyclables at recycling centres or bins and 12% donate their recyclables to a charity or school – this is significantly lower in comparison to the Pre-Oct’23 wave (32%).

What waste do you separate?

What do you do with your recyclables?

Green denotes significantly higher at a 95% confidence level (2 tailed)

Red denotes significantly lower at a 95% confidence level (2 tailed)

↓

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FOCUS OF THE LOCAL RECYCLING RELATED PROJECTS- NOORSEKLOOF

Of those who said yes when asked if they have seen any recycling-related projects in their area, 75% remembered what the projects were about. The projects were mostly about collecting glass, plastic and paper (64%) and recycling in exchanged for a token to buy food or stationery (13%).

Do you remember what the recycling projects were about?

Tell us what the recycling projects were about.

Base Post-Intervention : n=60; 45

*AdditionalQ3. Do you remember what the recycling-related projects were about?

* AdditionalQ3Specify. Please would you tell us what the recycling-related projects were about?

POST-INTERVENTION JAN’24

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