Media Kit

South Africa

2023

Contents

1. About Us

2. Media

3. Executive Team

4. Products

5. Testimonials

6. Case Studies

7. Contact

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About Us

We are a leading global advertising, media, ad-tech, and commerce solutions company connecting brands and apps to consumers, via top platforms and advertising proprietary technology in

+40 countries.

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We deliver our solutions with local teams in 41 countries

Mobile User Acquisition Services

Unparalleled Reach in Emerging Territories

Unique Exclusive Partnerships

Strongest Hispanic Media Assets in the US

Retail Media Solutions & Services

International Offices

Media Partners �& Publishers

Clients

who trust us

Countries Running Campaigns

+3K

+5K

+120

+20

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About Entravision Africa:

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Entravision in Africa is a leading global advertising, media, ad-tech, and commerce solutions company. Connecting brands and apps to consumers via top platforms and proprietary advertising technology.

With a 23 year rich heritage in the African advertising industry, the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact.

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Entravision in Africa is headquartered in Cape Town, with offices in Johannesburg and Nairobi Kenya.

With a mission to connect publishers to brands, and brands to consumers, we help brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Smadex, Adsmurai, Anzu.io, Triton Digital, Primedia Broadcasting and many more.

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�Learn more about all of our innovative media, marketing and technology offerings at entravisionafrica.com or connect with us on social on LinkedIn. 

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About

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​

Market & Industry Size

+2.2 Billion connected consumers

+$320 Billion digital ad spend

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Strong IT Platforms

51 apps run our business.

Standard accountability

Digital Proficiency

78% of revenue (2022)

Performance - Programmatic - Branding

Commercial Strength

+7,000 clients,

+370 sellers, Salesforce

Culture & Diversity

1,562 professionals

+45 nationalities

Robust Governance

Public in 2000

(NYSE: EVC)

Truly Global

Locations in 41 countries,

campaigns in +120 countries

Strong Financials

Solid Balance Sheet

Best in class leverage & cash position

Scale & Growth

USD $956M Revenue 2022

2019-2022 Revenue CAGR: 52%

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1996

2022

2014

2017

2021

2019

2020

2023

1998

2000

Founded

Affiliation

25 TV & Radio

Stations (US)

IPO

NYSE:EVC

100 TV & Radio

Stations (US)

2018

A growth and client centric story around the world

Transition from US traditional broadcast into a global digital player

#1 Hispanic Digital Ad Network Acquisition

Added Mobile App Performance in Latam & EMEA

Added Mobile Programmatic & user Acquisition, DSP in 40 countries

Meta, LinkedIn & Spotify partnerships in 18 countries of Latam

Twitter, TikTok, Criteo partnerships and Mobile Solutions in 11 APAC countries

Added TikTok, Mobile Performance and Commerce in Africa

Added TikTok and Programmatic solutions in Pakistan & Middle East

Expanded Mobile App Performance in Turkey & Europe

$956M

(2022)

Net Revenue:

$273M

(2019)

$154M

(2000)

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Programmatic Technology

Global Tech Representations

Digital Audio

Partnerships & Business Units

Branding and Mobile Performance Solutions

Digital Service Offering

• Strong reach in 24 countries
• Greatest multi-target partnerships
• Specialized solutions & collections
• Dedicated teams for each partner

​

• Deep Mobile App expertise
• Strong campaign transparency
• Solutions in +120 countries
• Proprietary technology DSP

• Mobile App performance
• SMB US digital marketing solutions
• Creative and performance
• Mobile Video Ad Network

• America’s Latino digital audio leader
• Branding, programm., performance
• Owned Podcast Network
• Unique content & engagement

Our Digital Operation

A Global Performance & Programmatic Powerhouse

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Key �Differentiation �& USP's

​

Our strengths and

what makes us different. �

Full Funnel Solutions

Awareness,

consideration �and conversion

Reach

Extend

over 20 Million Consumers across Display, Video, Audio, Blended In Game and Think - Wifi

campaigns into Sub Saharan Africa with Smadex (Fraud Free, Transparent)

Studio

Sophisticated data led �creative (enhanced

measurement for all

rich media solutions,

including dwell time,

interaction rate and

heat mapping); �Viewability rate +80% �and Dwell times + 15 sec

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Smadex

Digital Audio

Anzu Gaming

Think Wifi

Lead generation options

through a 3 stage

optimization strategy;

Access to 50+ mobile

exchanges and 800K �Premium Publishers.

Fully Transparent and �brand safe DSP �(2.4m bid requests �per second)

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2.5 Million connected listeners in live �stream and podcast environments.

Reach gamers in a �non-interrupted, fully immersed space.

Viewability rate +80%

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Digitally reach 954K+

consumers in township communities and malls

during their

unique user login journey �to access our free, fast �and uncapped internet. �CTR estimates +30%,

VCR +80%

& Viewability +95%

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Press Office

Press Office Listings

Ramify

Bizcommunity

News

Executive Team

Our Executive Team South Africa

JULIAN JORDAAN

President Enravision Africa

​

KIM MCLEOD

Business Unit Head - EVX

BRENDAN STERLEY

Head of Sales Marketing Africa

ABIGAIL OBERHOLSTER

Head of People and Culture Africa

JANINE STEVENS

Head of Ad Operations

MATTHEW BANNER

Tik Tok Country Lead

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Executive Team Kenya

Maggie Ndirangu

Country Manager

Kenya

JULIAN JORDAAN

President Enravision Africa

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Solutions

Entravision X

A Full-Funnel Approach

Let’s start by getting to

know each other!

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We developed Entravision X to meet the needs of an evolving publisher ecosystem and advertiser demand for audiences. Entravision X helps marketers better engage their existing and potential customers by taking a more holistic take at their objectives into a full funnel framework that covers the various stages of the consumer journey; from awareness, through to consideration and conversion.

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EVX lets you reach consumers across multiple local premium publishers through a single point of contact at Entravision.

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Our growth team manage cross-channel campaigns to optimise results by leveraging performance-based data insights to connect with consumers as they consume content across our stable of premium publishers, social media, mobile growth, in-gaming, digital audio and branded content solutions.

Reach Your Customers. Easy.

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Awareness

& Discovery

Consideration

Conversions

Unaware

Problem Aware

Solution Aware

Product Aware

Most Aware

Generate brand awareness or recognition, either by presenting a concept or launching a new product or service.

Work on the consideration of a brand, product or service, while generating engagement and traffic.

Generate conversions and build user loyalty.

Video Views

Awareness

Display

Reach

Indicators

Rich Media

Premium Publishers

Branded Content

Digital Audio

Smadex

In-Gaming

Think Wfi

Traffic

Engagement

Lead Gen

Store Traffic

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Rich Media

Branded Content

Digital Audio

Smadex

In-Gaming

Think Wfi

Conversions

App Installs

Shopping

​

Smadex Mobile growth platform.

Marketing Objective

Main Objective

Recommended Platforms

Full-Funnel Approach

A consultative approach to a brands objective

Launch Plan

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Consideration Views & Traffic Ads

• Rich Media Video
• TikTok - Infeed & spark ads
• Digital Audio
• Think Wifi

(Mix of objectives – reach & frequency, video views. Run multi-creatives & optimise)

Branding and Awareness Ads

• Rich Media Video & Display | TikTok
• Digital Audio | Connected TV
• Gaming | Think Wifi
• Branded Content

(Mix of objectives – branding, reach, video views. Run multi-creatives & optimise)

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Branding and Awareness Ads

• Rich Media Video & Display | TikTok
• Digital Audio | Connected TV
• Gaming | Think Wifi
• Branded Content

(Mix of objectives – branding, reach, video views. Run multi-creatives & optimise)

Consideration: Views & Traffic Ads

• Rich Media Video
• TikTok - Infeed & spark ads
• Digital Audio
• Think Wifi

(Mix of objectives – reach & frequency, video views. Run multi-creatives & optimise)

Interaction

• Rich Media Video & Display
• TikTok - Top View & HTC

Launch Plan

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​

Consideration: Views & Traffic Ads

Rich Media Video

TikTok - Infeed & spark ads

Digital Audio

Think Wifi

(Mix of objectives – reach & frequency, video views. Run multi-creatives & optimise)

Branding and Awareness Ads

Rich Media Video & Display | TikTok

Digital Audio | Connected TV

Gaming | Think Wifi

Branded Content

(Mix of objectives – branding, reach, video views. Run multi-creatives & optimise)

Interaction

Rich Media Video & Display

TikTok - Top View & HTC

Conversion

TikTok: Performance auction, DSA, �Lead Generation, In-Feed.

Smadex: BrandFormance: Led Gen.

MAP: App Installs & Acquisitions.

Launch Plan

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Consideration: Views & Traffic Ads

Rich Media Video

TikTok - Infeed & spark ads

Digital Audio

Think Wifi

(Mix of objectives – reach & frequency, video views. Run multi-creatives & optimise)

Branding and Awareness Ads

Rich Media Video & Display | TikTok

Digital Audio | Connected TV

Gaming | Think Wifi

Branded Content

(Mix of objectives – branding, reach, video views. Run multi-creatives & optimise)

Interaction

Rich Media Video & Display

TikTok - Top View & HTC

Conversion

TikTok: Performance auction, DSA, �Lead Generation, In-Feed.

Smadex: BrandFormance: Led Gen.

MAP: App Installs & Acquisitions.

Launch Plan

Funnel Approach

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The step-by-step

​

Research, strategy �& best practices recommendations.

Target audience definition.

Media Plan: Channels, objectives & KPIs definition.

Segments / audiences

& Exclusions definition.

​

Campaign �set up.

Pixel implementation

or MMP integration.

Assets requirement

and check A/B test factors.

​

LAUNCH DAY

​

Monitorization

We send client the ads links for Community Management.

​

• Reporting & optimization.
• Weekly & monthly reports.
• Performance vs goals/ benchmarks, by audience, by creative.

tag

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Growth with Premium Publishers

A Solid Growth Story

DISPLAY ADVERTISING

VIDEO ADVERTISING

Premium Publishers

Create connections that achieve incredible results.

​

With 25M Active Users and home of big brands, big personalities, �and lucrative, responsive audiences, we help you create connections that achieve incredible results.

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Ad inventory exclusive to Advertisers are Sponsorships, Home �Page Takeovers, Roadblocks & Interactive Rich Media ad units.

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Extend the digital footprint of your campaigns on premium �publishers- giving it the reach and amplification it deserves. �

• Leverage our audiences
• Fuel visibility with scale of reach
• Credibility from South Africa's Premier and awards �winning news sources.

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We have a digital portfolio that includes award-winning websites that attract millions of users each month and highly engaged social media audiences that are in the millions.

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Your content. Our audience.

Branded Content

Duration: 2 Weeks

Duration: 2 Weeks

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Creative Studio

We build interactive Rich Media ads units �that engage, convert and win!

View our Gallery

TARGET AND DYNAMICALLY ALTER ADS BY:

FLEXIBLE, COMPELLING UNITS FEATURING:

Interactive animation

Dynamic product ads

Responsive video

Shoppable eCommerce

Geolocation

First-party data

Weather

Social

Good creative is often referred to as the soul of advertising, giving life to �the right message when delivered at the right time and to the right audience.

In the digital world, if good creative is the soul of an ad, the proper selection �of ad formats and features is its backbone.

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Think Wifi’s mission is to empower people and providing South Africans with free access to �the Internet, is the core ambition.Working with local communities to find employment solutions and with organisations to bring digital skills education to each community served. They are doing their bit to close the digital divide whilst laying the foundations for the 4th industrial revolution �for all underserved communities.

Connect and Accept T&Cs

View static display ad

Watch Rewarded video ad

Browse Internet

Splash Screen introducing

ThinkZone and includes

link to Ts & Cs.

Think Wifi

Purpose built advertising

Free Public Wifi

Audience Stats

5m

Monthly login sessions

954k+

Unique active monthly users

321 �Free Wi-Fi access �points nationally

7m

Monthly ad impressions

3-5

Logins per �user per day

95%+

Viewability

28-41%

Click Through �Rate (CTR)

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Tier 1 Publishers

ENCA/ETV�Portal Publishing�Primedia�Think Wifi �

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��

Narrative, November 2021

Google Analytics, November 2021

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Eyewitness News (EWN) is a South African multi-platform news publisher focusing on local and international breaking news stories, entertainment, sport, business, politics and interactive media. �The news service is available on radio, desktop and on mobile.

The EWN audience ranges from young, educated professions who �have a keen interest in business, lifestyle news and politics, to a �more mature audience who are business owners, investors and politically inclined members of society.

3 336 779 779�

Unique Users

15 360 811 811

Page Views

01:44

Avg. Session Duration

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Website Demographics

Narrative, November 2021

Google Analytics, November 2021

39% of users are English Language Speakers

74% of users are based in Gauteng

38.8% are Married

21% have an Undergraduate Degree

61.3% are Employed Full Time

10% are Senior Management

39.2% have Fibre Access

142 029

996 388

�

02:18

Unique Users

Page Views

Avg. Session Duration

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Narrative, November 2021

Google Analytics, November 2021

​

35% of users are English Language Speakers

53% of users are based in Gauteng

47.3% are Married

18.9% have an Undergraduate Degree

55.2% are Employed Full Time

10.8% are Senior Management

33.5% have Fibre Access

353 443

�

792 330

01:11

Website Demographics

Unique Users

Page Views

Avg. Session Duration

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Narrative, November 2021

Google Analytics, November 2021

​

47% of users are English Language Speakers

67% of users are based in the Western Cape

51.9% are Married

17.6% have an Undergraduate Degree

59.4% are Employed Full Time

10.1% are Senior Management

37.8% have Fibre Access

113 300

�

899 100

�

01:47

Website Demographics

Unique Users

Page Views

Avg. Session Duration

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Narrative, November 2021

Google Analytics, November 2021

​

41% of users are English Language Speakers

38% of users are based in the Gauteng

42.4% are Married

17.6% have an Undergraduate Degree

52.8% are Employed Full Time

10.4% are Senior Management

33% have Fibre Access

467 531

�

1 134 547

01:04

Website Demographics

Unique Users

Page Views

Avg. Session Duration

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SMADEX

​

Transparency, Quality & Performance

Programmatic tech in-house

Our Mobile-first DSP For Transparency,

Quality & Performance

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Smadex DSP is the most advanced mobile-first in house programmatic solution �for clients that are in need of 100% safe, clean, transparent, quality traffic.

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Unlock high-quality users and get true performance by leveraging Smadex �AI capabilities.

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Our Services

USER ACQUISITION

• Scale up user base.
• Optimize CPA.
• Explore new platforms.

BRANDING

• Position your brand at the top of its vertical.
• Remain at the top of mind of your clients.
• Increase Brand Awareness.

RETARGETING

• Engage with users that installed the app

but didn’t convert yet.

• Boost and encourage use frequency.
• ROI & LTV Optimization.

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Built with top technology, countless programmatic management features and powerful machine learning algorithms to �help advertisers grow their business at scale

Scalability

Access to an extensive global scale of high-quality apps.

Reporting with full transparency

Insights that lead to actionable decisions with the most �complete reporting.

Proprietary Algorithms

We use our own machine learning engine to find high quality �users in the dynamic app ecosystem.

Global Reach

Smadex handles more than 1,000,000 bid requests queries per second, and dynamically rates and purchases ad space in less than 100 ms.

​

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SUBSCRIPTIONS

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Growth with Social

​

Don’t Make Ads, Make TikToks

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With a non-stop growth and a great buying influence

1 billion monthly active users globally (Sep 2021).

#1 in the Most Downloaded Apps of 2021.

52% of users said they find new products through TikTok ads -

#TikTokMadeMeBuyIt

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Growth with TikTok

Top View

Launch your campaign with maximised reach. Capitalize on the upfront placement to tell your brand’s story to everyone who enters TikTok. �100% SOV for all users that open the app within a 24 hour period

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In-Feed Ads

The most participative experience way on the app, where the user can participative with likes, comments, follow, download app, and �create videos.

Branded Hashtag Challenge

Co-create your story with the TikTok community. Drive mass awareness �and engagement by creating a viral moment for your brand.

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Tik Tok Best Practices

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• Don’t make ads, make TikToks.
• Get to the point – 9-15 second videos.
• Highlight the key message or product within the first 3 seconds.
• Use sound plus captions.
• Include fast-paced tracks above 120 BPM, as these have higher VTR than other videos.
• One in three of the top auction ads involves someone looking directly at the camera and speaking to the audience.

Growth with Audio

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Connect with consumers when they are most engaged.

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Digital Audio

We live in a screen-dominated world. But think of all the screenless moments in your day: your morning �run to your favorite jam; your commute in the company of your go-to podcast; you and your cooking �playlist. And, come nighttime, snug in bed, a soothing music mix lulling you to sleep.

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Audio ads reach millions of listeners around the world

while they engage in their daily activities.

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Digital Audio

​

How it works?

Streamers access their favorite radio shows, songs, and podcasts whenever they want, wherever they are.

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Growth with Gaming

​

Let Gamers Play

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In-Game Advertising

The World’s most advanced in-game ad platform.

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Blended in-game advertising brings brands into the gaming experience through immersive ads served across platforms in a completely non-disruptive manner. Our solution enables brands to engage gamers with ultra-realistic programmatic ads, and features a patent-pending 3D ad tracker.

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Operating across mobile, PC, console, and gaming metaverses, our tech partner Anzu blends real-world brand ads directly into video games with highly viewable IAB-compliant ad formats.

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Anzu also brings real-time analytics and existing digital industry standards to gaming with its patented adaptive technology and partnerships with leading AdTech vendors.

40% of the SA Market are Gamers

The gaming industry across Sub-Saharan Africa’s largest markets is now estimated to be worth $741 million by 2023, which is an increase of 14.5%

93% of gamers in South Africa, play on Mobile Devices.

Average weekly time spent playing games : 6.20 Hrs

Almost 60% of Africa’s population is under the age of 25, �making Africa the worlds youngest continent.

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BLENDED

DISPLAY

Standard IAB creatives

Internal / VAST / RTB

Rectangular shape

Interactivity options

BLENDED �VIDEO

Standard IAB creatives

Internal / RTB

Static or dynamic

Rectangular shape

Interactivity options

Testimonials

“As our exclusive strategic partner in South Africa, 365 Digital has been intrinsic to educating the market and fostering market liquidity for our programmatic audio marketplace. Their credibility and evangelism of digital audio has proven invaluable to our global business strategy and objectives.”

�Benjamin Masse, Global Managing Director, Strategy & Market Development,

Triton Digital

�

"The team at 365 Digital have been delivering exceptional solutions in the publisher space for MediaCom. They have evolved from being a supplier to a preferred partner that advises best practice within the publisher and programmatic space for our portfolio of clients. Julian and the team ensure that we get stellar service-delivery levels and are our trusted consultants.“

�Shaneel Singh,

Managing Partner

Medicacom SA

“Julian and his team at 365 Digital are one of our top partners in Sub-Saharan Africa and have been instrumental in expanding our publishing business not only in South Africa but also the region as a whole. Their product knowledge, publisher-centric model and agility is second to none and has helped them become the leading premium publisher network and advertising consultants in South Africa, year after year, making them the ideal partner for us to work with”

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David Steinacker,

Head of SSA Google

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“365 Digital have been a key valued partner to phd South Africa for many years. They are a critical part of our Trusted Marketplace due to their focus on quality media solutions, coupled with exceptional service delivery. As a business, they are also actively involved in improving the Digital media industry in South Africa, providing key best practice input to agency partners and the IAB alike”

�Kimon Sitas, Group Head of Digital

PHD, South Africa

�

”Having seen the success of the Jumia Advertising business in countries like Morocco, Kenya, Egypt or Nigeria we have been looking for a strong partner to start advertising on our South African platform Zando.co.za. 365 Digital was selected as our partner of choice due to the mix of technical expertise, a shared drive towards innovation and ultimately the “chemistry” between the Jumia/Zando colleagues and the 365 Digital team.”

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Sascha Breuss, Managing Director

Jumia Advertising

“My journey with 365 Digital has been one of great success filled with new innovating offerings and collaborative work where business KPI’s are at the center and a team willing to go the extra mile to achieve our business goals… We have worked together for many years and have built a solid and respectful business work ethic where both sides of the table’s needs are met.

Their honesty and transparency make our campaigns work seamlessly. The team are always on standby to make our crazy idea’s come to life. This is a partnership that very well will be in existence for a very long time.”

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Stacy Linden, Senior Programmatic Specialist,

Brand and Marketing Vodacom

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Success Stories

Link to case studies on website

Success Story KFC Turns 50: TikTok

The Challenge

• KFC wanted to sizzle and drive awareness for their 50th birthday celebration.
• The challenge encouraged participants to celebrate with KFC by dancing to the official birthday anthem while using the 3D Branded Effect #KFCTurns50. The effect was the first 3D branded effect on TikTok in South Africa and turned the user into Colonel Sanders. Launching the HTC with popular local creators and running TopView, ensured high engagement and boosted consideration and the demand they were after.

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The Outcome

• The campaign was more than a flash in the fryer, the humorous and engaging videos from creators amassing a massive 168M video views on 31K user-generated content videos garnering 11.5M total engagements. The branded effect was a major success with 5.4M video views with 47K total engagements
• In addition, KFC received overwhelmingly positive comments from the TikTok community with over 390K comments delivering joy and brand love supporting #KFCTurns50. What a finger-lickin’ success!

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• +16% Lift in brand performance
• +21% Lift in product purchase intent
• +18% Lift in recommendation

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GOLD Winner at the MMA Smarties Awards 2023, Social Media Marketing.

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Success Story Neutrogena: TikTok

The Context

• The power of TikTok helps Neutrogena reach the South African Gen-Z market promoting �their Science-based Skincare range.
• Wanting to win over the South African Gen-Z audience, Neutrogena ® used science-backed �insight to debunk skincare myths and to boost brand love and purchase intent through TikTok.

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The Strategy

• Neutrogena ^® took to TikTok to debunk common skincare myths with a science-based approach.

To achieve these goals,  Neutrogena ® used native looking In-feed ads to create mass awareness, �drive purchase intent, and grow brand loyalty among Gen-Z audiences.

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The Outcome

• As a result of using Tiktok, Neutrogena was able to increase brand love by 44%. They also saw a lift of 43% in users likely to recommend their products, as well as a lift of 37% intending to buy their products.
• The campaign was able to raise brand salience and had a positive impact on the Brand’s short and long-term metrics.
• Moreover, they strengthened their brand perceptions on all fronts, including being an expert in �face care, offering a wide range of products, and understanding consumer needs.

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• +44%* Lift in Brand Love
• +37%* Lift in Product Purchase intent
• +43%* Lift in product Recommendation

*Brand lift study done by Ipsos.

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Success Story Vodacom: TikTok

The Context

• Vodacom connects with their Pipeline Audience, GenZ using a hashtag challenge #NXTLVLYou �by calling for the youth to show their next level dance moves
• To promote their new youth brand, NXT LVL, and to connect with their pipeline audience, GenZ, Vodacom launched a hashtag challenge that highlighted their key brand belief: #NXTLVLYou empowers you to do more, share more, learn more, earn more, be more.

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The Strategy

• Vodacom wanted to drive awareness and participation in #NXTLVLYou campaign amongst 2021 audience. Theme of this HTC was “Show us your NXT LVL by joining the challenge with Vodacom. �Bring your unique flava and let’s go Further together.”
• Vodacom ran a Branded Hashtag Challenge, a solution offering the perfect balance between �creating mass exposure and community engagement, allowing them to reach hundreds of �thousands of users ready to express their creativity.

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The Outcome

• The Vodacom Branded Hashtag Challenge exceeded all expectations. The #NXTLVLreaching 2.4M �users and video viewed more than 1.7M times during the 6-day duration of the campaign. The TopView garnered an impressive 4.2M impressions with over 130K engagements. The campaign delivered �beyond expectations, amassing wide reach and exposure and intriguing the audience to participate.
• The campaign also boosted product awareness and purchase intent, showing the TikTok community’s creative and collaborative spirit (and appetite for dancing). Campaign direction was 6 days.
• +51%* Lift in Total Product Awareness | +17%* Lift in Product Purchase intent
• 30%* Lift in product Recommendation

*Brand lift study done by Ipsos.

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Success Story BritBox: Rich Media

The Challenge

• The world already knows Britbox and so we’re sure this video streaming heavyweight needs no introduction, but it came to Entravision 365 Digital to make a new original series just as popular. �Its objective was to raise mega awareness and driving dwell time and traffic to Britbox Original mini-series “Why didn’t they ask Evans?” with series lovers all over South Africa.

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The Strategy

• Britbox through Entravision 365 Digital partnered with a local South African publisher, ENCA; �putting Britbox front and centre by occupying  prime ad real-estate above the fold launching �with a desktop Video Wallpaper to grab users’ attention while informing and creating �excitement around the new release on Britbox.
• To further boost exposure and drive the community to Britbox, they ran a mobile scroller �Vertical Video creative solution.

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The Outcome

• The campaign absolutely smashed global benchmarks, the campaign delivered a total of �1 000 079 impressions, driving 11 376 unique users to Britbox achieving a CTR of 1.14%. 
• The desktop video wallpaper achieved a 92.23% viewability with users spending an average �of  a whopping 22 sec on both creatives.  It’s clear that the South African online community �was captured by the creative and was pulled into exploring more about the original mini-series.
• 22 Seconds Mean Dwell Time on unit
• 66.12% Video View through rate
• 92.23% Avg. Viewability

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Success Story Dealz: Rich Media

The Challenge

• Our client, Dealz needed to create awareness about its promotional offers �and drive engagements. To do this, they needed to cut through the clutter �and reach their target audience in a relevant way.

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The Strategy

• 365 Studio was provided with the clients catalogue which was converted into �a fully responsive HTML expandable rich media ad unit.

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• A responsive HMTL5 970x250 banner was built, that when hovered over expanded to showcase the brands rich promotional catalogue. Users were able to page through the catalogue on their devices as if it were a magazine or product leaflet.

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• Two publishers’ types were targeted: Zando and OLX with an environment �that encourages an intent to purchase and the Primedia Radio websites with �an environment where customers are prone to engage with branded content. 

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The Outcome

• Users spent an average of 20 seconds on the magazine ad unit, browsing �through the 3 pages – showing real intent and reinforcing brand awareness. �*Avg Dwell times for Magazine unit is 12,32 seconds.

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• A significant reduction in production costs was achieved by repurposing their�print creative, enabling the client to allocate more budget to media and �reach a wider audience across 365 Digital's premium digital publishers
• 20 Seconds Dwell Time | 5% Interaction Rate

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2,24%

Avg CTR 0,5% EXCELLENT

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Creative Solution

Rich Media Super Billboard

*Note: 365 performance against IAB and Clipcentric standards

FINALIST

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Success Story FNB: Audio Ad

The Challenge

• First National Bank (FNB) wanted to find new and innovative digital �channels to land a brand awareness message to a wide audience.

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The Strategy

• Audio assets for terrestrial radio stations were adapted for use on the digital properties of the stations. Through DV360’s audio solution PMP’s were concluded with major South African radio stations and music apps.

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• Additionally, as part of the targeting strategy audiences were created in Google Analytics and shared to DV360 for audio retargeting.Following the same theme, campaign messaging was utilised across DV360 targeting display and Trueview assets in order to increase awareness and reach within the strategy.

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The Outcome

• 2 439 130 Impressions
• 2 434 181 Completed listens
• 99% Completion Rate

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Contact

Contacts:

Entravision Africa

Brendan Sterley�Head of Sales Marketing – Africa

+27 21 555 1975�brendan.sterley@Entravision.com�www.entravisionafrica.com

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Entravision Kenya

Maggie Ndirangu�Country Manager�maggie.ndirangu@entravision.com

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Entravision Africa

Aby Oberholster�Head of People and Culture - Africa

+27 21 555 1975�abigail.oberholster@entravision.com �www.entravisionafrica.com

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Thank you

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