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Social Media Analytics

Final Project

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Chip Hulsey

(ToxicKronic11)

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About ToxicKronic Gaming

Mission

The mission behind my brand is to build my channel from the ground up and create a fun safe gaming environment for the whole community to enjoy

Focus

My main focuses for the channel were my subscribers, VPV’s (views per video), and the watch time for each video. This included subscribers and non-subscribers

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Hypothesis

We believe that with reaching the target audience in multiple different ways will keep the engagement up. It can easily be inferred that the best way to do this is to consistently publicize and promote solid content within your specific category

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We also think that a large portion of the target audience and their engagement relies on the production of frequent solid content

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Branding

Challenge 1

Expand audience

Since I had an idea of who my audience was I planned on increasing exposure of the page as much as possible

Challenge 2

Goals

The three main goals for the channel which were to gain at least 300 subscribers, increase watch time by 50%, reach 30k overall views. Next was 600 subs and 60k overall views, all were surpassed

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Methodology

Being the content creator for ToxicKronic Gaming I collected data for the channel from January 20th to April 15th, editing and posting every other week if not every week. The data I recorded included subscribers, age ranges of audience, watch time (hours), and the amount of overall views on the channel

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Social Media

  • YouTube
  • twitch
  • YouTube
  • PlayStation Network
  • SHARE factory

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Social Media Extended

  • exceeded subscription expectations
  • Exceeded watch time and overall views expectation
  • Easy to see how the name of the video effects it’s exposure “Clickbait”

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The Audience

  • Almost the whole audience was male
  • The age range was a majority between the ages of 18-34

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Top-Level Data (views)

Views

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Top-Tier Data (subs)

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Top-Tier Data (watch time)

  • The data illustrates how the target audience is engaging in the video content
  • Graphs with patterns like this show how important it is to post quality content consecutively
  • It is obvious that the audience is more likely to engage in the content if it is posted regularly