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PRODUCT OVERVIEW

TRYBE would act as a hub for black parents to seek advice as to creating a safe environment for their children on the internet.
Assist parents who are seeking positive and educational Music, Movies, Books, and Video Games for their children.
Provide a guide to financial independence
Be a space to crowdsource community-driven cultural and economic developments.
Value Proposition for TRYBE is invested in the people

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WHAT SOCIAL PROBLEMS WOULD THIS PROJECT SOLVE

This app would solve the problem of organization and information in the black community and greater diaspora.
A feature that would be included would allow parents to pool resources financially and pool information to support causes of social justice and to support children's education
It would also allow users to find educational and empowering movies, music, and literature for their children.

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CUSTOMER PROFILE

Customers will be lower income families,.
Especially minorities and people of color.

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APP STRUCTURE

The application would be developed into various hubs which would add new features as time goes forward
Each feature would provide a solution to better impact the global black community.
The app would have policies set to restrict users from abusing others verbally or posting negative and false content.
It would include a back-end AI to filter malicious user content.

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FEEDBACK

The app would include a back-end querying database to get a better understanding of what users need from the application.

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VALUE PROPOSITION OF TRYBE

PRODUCT

CUSTOMER

Wants

Fast Riches

What Social media shows

Comfort

Fears

Not having what they see

purpose

Needs

Crowd sourcing

Financial Guidance

Knowledge

Benefits

Simple

Easy Syncing

Fast To Use

Experience

Everything Everywhere

Never Forget

External Brain

Remember Everything

Features

Sync Across Devices

Include Images

Rich Metadata

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COMPETITIVE ANALYSIS

TRYBE RESEARCH

In 2020, the average time spent on social media in a day by an adult was 322 minutes.
According to some studies, early exposure (by age 14) to pornography and other explicit material may increase the risk of a child becoming a victim of sexual violence or acting out sexually against another child.

COMPETITIVE SERVICE

Social media such as Instagram, Twitter and Tik-Tok
Clubhouse

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THE COMPETITION

Wants VS Needs
Social Media VS Knowledge Media

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TRYBE’S PRODUCT SWOT ANALYSIS

STRENGTHS

TRYBE will help raise awareness and will strive to help the people unite and see their purpose in life

WEAKNESSES

TRYBE may seem boring to some brainwashed by things they see on social media

OPPORTUNITIES

TRYBE will give its users the knowledge to make smarter decisions.

THREATS

TRYBE will be a huge threat to those striving to keep human vibrational state of being down.

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GO TO MARKET

Product Pricing
Marketing Plan
Product Launch Plan

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PRODUCT PRICING

limitless		Limitless
	Free
Free		Free

CUSTOMER VALUE-BASED PRICING

COMPETITION BASED PRICING

COST-BASED PRICING

WEAK

MEDIUM

STRONG

PRICE

REALIZATION

PRICE

ORIENTATION

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MARKETING PLAN

PRICE

Free. Accepting Charitable donations only.

PRODUCT

Free

PLACE

Minority living areas, Internet, and globally

PROMOTION

Instagram, Facebook, Twitter, Twitch, tik-tok, Snapchat.

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APPLICATION HUBS

Entertainment Hub

This section would provide recommendations on empowering books, music, movies, and video games.

Community-Driven Crowdsourcing

Support and fund causes related to cultural and economic development. It would highlight user-inputted goals and projects from business openings to music videos

Guide to Financial Independence

A resource of knowledge for parents to apply to themselves and teach their kids on the use of financial tools and investment strategies such that they can retire early.

Safe Space Recommendation System

A hub for users to recommend empowering media and to inform parents of malicious websites, content and raise awareness.

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PRODUCT LAUNCH PLAN

Framework and Structure Implementation

Back-end and Front-end technology choices and set up.

MVP

Minimum Viable Product, and data collection

Further Application Development

Implementations to improve user experience

User Accessibility

TRYBE available on Android and IOS app stores

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TRYBE PRODUCT ROADMAP

Q1�2O22

Financial Planning�Commences and Infrastructure Development

Q2�2022

Minimum viable product development , Beta Registration Opens�to the Public

Product innovation and further feature implementations and�Subscribers' availability

Q3�2022

Advertising Campaign�Kicks Off and further feature development

Q4�2022

TRYBE Launches on �all Markets

1 million Subscribers or active users

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END GOAL

To provide knowledge and a safe place for minorities and lower-income families such that they can improve their health, decision-making, and standard of living. To promote community-driven cultural and economic causes.

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THANK YOU

SEBASTIEN NDAGIJIMANA

SABEER MUHAMMAD

OLUWABUNMI ADETUNJI

VICTOR OLUFEMI

MARVIN TCHIO

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WORK CITED

https://www.psychologytoday.com/us/blog/real-healing/201208/overexposed-and-under-prepared-the-effects-early-exposure-sexual-content
https://whatagraph.com/blog/articles/how-much-time-do-people-spend-on-social-media#:~:text=In%202018%2C%20the%20average%20time,social%20media%20sites%20by%202021.