What we ask for
Our Brands
Our Services
Campaigns
Problem�Chalo’s technology makes buses better for consumers and profitable for operators.
But why should people care?��Solution�Don’t focus on the technology. Focus on the human impact of that technology��Creative Idea�Har Safar Ka Digital Humsafar��Execution�2 Consumer Films�4 Technology Stories�LinkedIn Articles and White Papers for KOL’s��Results�Please click here
Problem�How do you sell wine in a can to GenZ when they don’t even like wine?��Solution�GenZ likes is experimental to the extreme. We positioned Tilt with 11% ABV as their portal to unexpected experiences��Creative Idea �11% In. Wild Out. ��Execution�- Consumer insighting across 4 cities �- 6 digital films for brand awareness �- 100 Pub Activations to drive sampling�- Retail & Merchandise Design�- Experience spaces at music festivals��Results �Please click here
Problem�Niblerzz is a yummy plant-based candy brand that is gluten, preservative, artificial colour and sugar free. How do you sell this to mother’s when candies are considered harmful for kids.
Solution�Mother’s indulge their kid’s love for candy from time to time. However, they feel guilty doing this!
Creative Idea
Guilt Free Nibbling
Execution
Social Media
Mall activations
Momfluencer Tie-ups
Results
Niblerzz just got funded on Shark Tank by Aman Gupta!
Problem�Snapin is a seasoning brand that has been trying to get India to season it’s favourite snacks. How do we give India a reason to season when all we want is spices?
Solution
Don’t educate the consumer. Let their favourite foods yell at them instead.
Creative Idea
Furious Foods. A series of films about food scolding people (in some cases, straight up yelling) to #TurnUpTheTaste and treat them right
Execution�3 Films
POS Design
Influencer Campaign
Problem
How does an American atta brand gain market share from behemoths like Aashirwaad and Annapurna in a rice eating South India?
Solution�Don’t focus on the atta, focus on the mother
Creative Idea
#AmmasSecretHelper Working on the insight of how mothers always wish they had help in the kitchen, but seldom do…we turned the iconic Pillsbury Doughboy into #AmmasSecretHelper who helped her not only in the kitchen, but also to get brownie points from her family. �
Execution
Film & Social Media
Impact
2% growth in market share within a year
Design
GenSxty Tribe is here to challenge and change the age-old narrative of ageing.
This identity delves into a six-decade journey, embodied by a circular formation, symbolizing an unbroken connection.
The stroke-rendered "60" epitomizes life's lines etching onto us like water on sand.
A dual-color stroke system spotlights our unique facets. The upper-lower type system reflects diversity.
GenS is the consumer brand �from Gen Sxty Tribe
This identity highlights the unrestricted form and energy that each community member contributes to the platform.
The exuberant design of the letter 'S' symbolizes the anticipation of experiences and connections that are poised to unfold on the platform.
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Koonzi is an EdTech brand that helps students learn and understand Science & Math that are the building blocks for the future
Strategy�(Purpose, Positioning, Brand & Content)
We have done a lot of GTM, Consumer, Brand & Content Strategy across EdTech, Mobility, AlcoBev, FMCG & Consumer Tech. �
Please mail prashanth@gravityintegrated.com �for an in-person presentation or individual access.
Tilt animal key visual
Google Play Points
Snapin Key Visual
Niblerzz Key Visual
Consumer Insighting, Positioning �& Creative Strategy
Brand Positioning�& Creative Strategy
Consumer Insighting, Positioning �& Creative Strategy
Consumer Insighting, Positioning �& Creative Strategy
Brand Positioning�& Creative Strategy
Creative Strategy and Campaign Execution
Nature Valley
Mainland China
Betty Crocker
Niblerzz
Positioning & Creative Strategy
Pillsbury Pancakes
Amazon Bill Pay
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Technology�(Websites, Apps, Platforms)
Click anywhere
to visit the website
Click anywhere
to visit the website
Click to visit website
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to visit the website
Click anywhere
to visit the website
Click anywhere
to visit the website
Problem: In India, alco-bev retail is a very small and unorganised sector. While sales at wine shops and liquor stores happen constantly, there is no information or record of who is the actual customer.
Diageo wanted to know just who was buying their products, but didn’t know how to find out. They tasked us with this challenge.
Solution: Partnering with Tootl, we created a pilot programme to capture user data via a combination of Tootl + AI powered devices placed at liquor stores in Gurgaon + in-bottle technology + retailer incentive + consumer incentive. A simple question was asked to customers, and they could win a brand new bag with their purchases.
Based on the data collected, we created a profile of the black & white consumers with respect to age, gender, time of purchase, choice of store, contact details and many more behavioural traits that helped the brand craft communication and target these audiences on multiple digital platforms to drive further sales.
We ended up building an end-to-end media ecosystem that connected the entire consumer journey, all the way till the last mile, that could be used to serve sharper content, offers and advertising on digital platforms to these consumers. The best part? Black & White sold out the first day of launch!
Metrics during the duration of the campaign:
Avg conversion rate of 14.5%
100.4M impressions captured
12000+ bottles sold in 2 months
Established a mechanism to attribute sales to an ATL activity
Experiential�(Trade, Malls, Pubs, Concerts �& Societies)
Problem�Pillsbury launched a new pancake flavour and wanted to get people to sample it. But how do you get people to sample a new product at stores in the middle of a lockdown?
Solution
Take the pancakes to their doorstep in collaboration with the app MyGate. An app that helps in notifying users information about people entering their gated-community. �
Impact
Using the app, we reached out to people with banner ads, followed by door to door delivery of the samples in specially designed packaging. The weekend after, we held activities in the societies, where people could come purchase the product.
With a pilot of only 4 societies in 1 city, we reached out to more than 6000+ houses with a sample of our pancake and with 36.75% people actively purchasing the product again post sampling.
Unexpected Hours at Bars.
Anything can and will happen. When you walk into one of these, you walk into a whole lot of unexpected fun. �
Everyone knows the concept of Happy Hours…but what about UnExpected Hours?
We take over select bars from 4-7 PM (previously known as Happy Hours) and turn them into Tilt UnExpected Hours.
When patrons walk in, they see the branding and the Tilt ‘Wheel of Unexpectedness’. A Community table besides it is where most of the action will take place. Our host goes up to tables and asks guests to come play the games for some unexpected fun and
Culture�(People, Values & Goa)
ABC
Have a business challenge for us? �Let’s connect.
Gravity Villa, �366/1, B Arradi, Parra, �Goa - 403 510