The role of community groups in supporting good practice: Road pricing in Cambridgeshire

Communications report

What is the CSTA?

Founder members:

Funded by:

“To unite and inspire people in Cambridgeshire working for a transport network that protects our future and offers genuine choice”

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Why was the CSTA founded?

“a unique moment to reshape the city and wider county around the needs of its people”

Who are the member organisations?

Positive campaigning: If not now, then when…?

Encouraging people to imagine a better future

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Capturing attention with bold, striking graphics and bright colours

Highlighting how proposals would help young people

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Stressed urgency of getting involved

Communications report

Positive campaigning: ‘Let’s say yes to better buses’ march

“Wheels on the bus” walking march organised by Alliance member Cambridgeshire Parents for the Sustainable Travel Zone, with advice and assistance from the CSTA

Communications report

Communications report

Positive campaigning: changing the narrative and emboldening politicians

What impact have we made with a positive campaign?

‘Marketed’ the proposals;

Improved balanced in the narrative;

Gave ‘permission’ for those in support to speak up;

Emboldened local Councillors.

34% in favour of the STZ;

Largest ever response to a GCP consultation from young people;

Points from briefing papers used by politicians.

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How have we benefited from working as an Alliance?

By collaborating we are louder and stronger. We motivate each other, spread the load, become more visible, pool expertise, learn from each other and understand more about each other.

What are the next steps in our campaign?

Any questions…?

Email: info@cambstravelalliance.org

Sarah Hughes, STZ Campaign Officer