1 of 4

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Quarterly Evaluation Matrix

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2 of 4

  • How many campaigns launched?
  • Link targets hit?
  • What’s the impact on SEO so far?

Executive summary

3 of 4

Success Evaluation Matrix

Hit link target

Missed link target

Easy to design & build

Hard to design & build

4 of 4

  • What are the key learnings?
  • What can you take forward?
  • What’s the biggest success?

Next steps