Strategy Plan 2022
MKT
Content
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20) Budget
MKT Objective
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Strategies Overview
b) Enhance After-Sales & Customer Services (Customers Centric)
b) Penetrate into new growing Markets geographically
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Strength: | Weaknesses: |
Opportunity: | Threats: |
S&M Timeline�2021
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Jan
Dec
Showroom Renovation
SR Launch Event
Feb
Chinese New Year
Mar
Sponsorship on Boeung Ket
Women Right Day
Apr
Khmer New Year
May
June
July
Aug
Sep
Oct
Nov
Khmer New Year
Mid-Year Sale
Brand Expansion
CI Donation
Summer Promotion
Kohler Bidding Promotion
Collaboration with ABA
Collaboration with KYO
Collaboration with Collin’s
Charity to Orphanage
Free Booths for Small Brands
Pchum Ben Promotion
Flash sale
Promotion
Water Festival
Year-End Event
Spend with Voucher
Christmas Fair
S&M Timeline�2022
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Jan
Dec
Membership Starts
Free Merchandise
Feb
Photo Contest
Showroom Decoration
Chinese New Year
Mar
Ladies’ Weekend
(Woman Rights)
Apr
Booth at Bon Phum
Khmer New Year
May
June
July
Aug
Sep
Oct
Nov
Free Booth at STEM Festival
Start Internship Programs
Spring Promotion
Spring Lifestyle Festival/Fair
Mid-Year Sale
School Supplies to Students in Need
Summer sale
Collaborations
Collaborations
Free Booths for Small Brands
Pchum Ben
Flash Sale
Water Festival
Year-End Event
Spend with Voucher
Christmas Fair
Timeline & Strategy
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New Home Accessories Section
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Keep developing our Home Accessories category, By bring new products we’ll be able to bring new personalities to our showrooms. This will also allow us to provide a wider range of products for our customers, making us a true one stop shop.
Mid Year Sales Promotion
For this year Mid year sale we are planning to host multiple sales promotion through out the whole month to attract customer back to our showroom.
We will do our advertising campaign through:
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Communications Channel
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Currently in progress, Deadline: 15th June 2021
Standardize our Facebook Post
Cover – Change Occasionally/Seasonally/Launch
Profile – People can use profile frame occasionally
Stories – Anything posted on timeline, goes there too
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Clip - Standard/Flash (Product)
- Before & After � - Standard
- Rolling
- Timelapse (event/donation/preparation/installation) - 360 degree angled clip
Content – AW
- Standard/Multi
- Product
- Pictorial
- Inspiration
- Before & After
- 360 degree-angled (Event)
- Review
- GIF
- Meme
- Quiz
- Makeover
Standardize our Instagram Post
I. Stories – Anything posted on timeline, goes there too
II. Highlights – Anything posted on timeline, goes there but separated by categories
III. Content – AW
IV. Clip
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Social Media Algorithm
Post algorithm must meet each season’s aesthetic/categories all follows:
I. SPRING – warm, pastel, neutral
II. SUMMER – bright, sharp, neon/high contrast
III.FALL – soothing, soft, cool, earthy tones
IV.WINTER – bright, basic colors, high contrast, festival
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Facebook Market Place
Another way we will generate more online sale is by utilizing our Facebook market place, previously we had upload product but it wasn’t available at the time until recently in Cambodia.
Benefits:
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Collaborating with TovBan
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Collaborating with ABA
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Collaborating with ABA will mutually benefit our brand as it will make our payment process a lot easier for customer to purchase item on our online & physical store.
Our benefits:
Next Step of Website Development
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Near future create app
Website Update
Item listed by Categories
Ex.
Website Update
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Evolving our Brand
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We would like for Home Access to move towards a more lifestyle brand to embody the values, aspirations, interests, attitudes and culture.
Ex only
Start: 12th July 2021
Innovating HA Brand Personality
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Young
Energetic
Tech-Savvy
Professional
Home
Family-Oriented
Innovating our Social Media Landscape
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Business objective | Social media goal | Metric |
Grow the brand | Awareness (our current and potential audience) | Follower, Shares, etc. |
Turn customer into advocate | Engagement | Like, Comment, shares, etc. |
Drive lead and sales | Conversions | Website clicks, Email web sign ups, etc. |
Improve customer retention | Consumer | Testimonials, Social media sentiment and response time (CS) |
Start: 12th July 2021
Pinterest Account
To retain our customer engagement, we will be creating a Pinterest account where customer are able to view all the latest home inspiration idea’s to helps reduce the number of steps it takes our consumers to discover new trend and to start conversion to drive our sales, making it easier for customer to gain inspiration for their next projects.
Benefits:
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Tik Tok Account
Content:
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Cross Marketing
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We would like to set up a cross marketing with other establish brands to create unique shopping experiences for our customer.
Customer Benefits:
variety and more excitement.
own discounts, giveaways to drive more traffic in
our showrooms.
Collaborating with KYO, KBH
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Collaborating with these restaurants will be mutually beneficial, as it allows us to be promote our brand across different platforms, tapping into each other’s’ customer-base and help us as a brand to anticipate new trends.
Our Collaboration can Start off:
Timeline & Strategy�August - September
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New Merchandize
We are planning to update our merchandize set so we can
give customer more incentives.
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Influencer for Home Access
As we move our brand into a new direction we will be hiring an influencer as consumers have always looked up to experts, peers, or friends for guidance and recommendations on when it come to making big purchases. People trust social influencers way more than fancy advertising campaigns.
What we expect from them:
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@melia.cstn
Follower: 62.1K
@chansanhun
More influential in the business sector
Option 1
Option 2
Website Launch
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Video - Conceptualize, develop and produce a visual story about the user experience of online shopping through the new Home Access website and demonstrate how shopping via the website is just as easy as in-person shopping
Posted on:
Launch campaign:
Exhibition Game
As we are sponsors of Boeung Ket FC we have the opportunity to reach a wider audience and spread awareness about Home Access. If the situation permits it we will be scheduling a exhibition game between Home Access and Boeung ket as it’s a grate way to boost interest and attract visitors to our store.
Benefits:
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VS
Business Media Outlet Companies
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Start Date: 1st August 2021
Timeline & Strategy�October – November
Kin Bun House
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Showroom Events
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Once the pandemic is more stable we will be able to recommence our Showroom seminar events & workshops so our sub-dealers, project clients & Home Access members to see all our latest products we have to offer.
Ideal time to collaborate with our partners:
Timeline & Strategy�December – January
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Christmas Fair
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We want to create a unique experience for our customer during the holiday periods, by doing a the Christmas fair will help strengthen our ties with customers. It will also be the ideal place to pick up a gift for someone special but also have a lovely festive atmosphere in the run-up to Christmas.
Christmas Fair
During the Christmas fair as we have all kind of activities and games happening, we will also take this opportunity to get back to our members and to create some fun activities that will boost our sales and increase our customer retention.
(spin to win a chance $500 shopping spree)
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Marketing (PP) Budget 2022
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Marketing (SR) Budget 2022�
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