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NAMIWalks Team Introductions

Housekeeping

The meeting is being recorded! The slide deck and recording will be added to the

Walk Manager Resource Center within a week.

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Put your questions in the chat throughout the presentation! We will answer them in the chat or live at the end.

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The content of this presentation is for licensed NAMIWalks events only, but can be shared with your local board members, volunteers, and other local NAMI Staff.

Agenda

• Sponsor Benefits & Event Day Best Practices
• Q&A

Sponsor Benefits & Event Day Best Practices

Event day is one of the most visible opportunities to deliver the benefits you promised sponsors and make them want to come back next year.

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Before your event:

• Review & track each sponsor’s committed benefits
• Confirm all names & logos early, verify their guidelines
• Communicate event day details and confirm who will be attending

Sponsor Benefits & Event Day Best Practices

Before event day, you also need to consider that you can’t be everywhere on event day - assign a specific staff member, committee members, or trusted volunteer to serve as a liaison.

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Their role should include:

• Greeting the sponsor representatives as they arrive
• Helping sponsors locate and set up their space
• Answering questions and troubleshooting
• Walking the event and checking in with sponsors
• Making sure promised event-day benefits are being delivered
• Serving as a primary point of contact throughout the event

Sponsor Benefits & Event Day Best Practices

Sponsors participating on event day should receive clear logistical details before they arrive. Ideally, share this information 1-2 weeks before the event and send updates as needed.

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Key details to communicate

• Event date, schedule, and recommended arrival time
• Parking and unloading instructions
• Where to check in and where their booth will be located
• What is provided vs. what they should bring
• Day-of contact name and phone number
• Any event-specific expectations or restrictions

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Sponsor Benefits & Event Day Best Practices

Sponsor Benefits & Event Day Best Practices

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• Welcome
• Personally welcome sponsor representatives
• Make sure they know who their liaison is
• Recognize
• Build recognition into the run of show
• Confirm signage, announcements, and other benefits are in place
• Engage
• Encourage sponsor activations that create meaningful participant engagement
• When possible, introduce top sponsors to someone willing to share the impact of your organization
• Document
• Capture photos of signage, booths, and activations
• Take photos of the sponsor representatives engaging with participants
• Record completed benefits in your sponsorship tracker

Sponsor Benefits & Event Day Best Practices

Event Day → Follow-Up → Renewal

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After the event:

• Thank sponsors promptly
• Fulfil and document any remaining benefits
• Prepare Proof of Performance packets
• Meet with sponsors to share impact and gather feedback
• Continue stewardship throughout the year
• Begin the renewal conversation

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