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Instagram strategy

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INSTAGRAM ALGORITHM

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How does the algorithm works?

  1. To find content for people that they might enjoy

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  • to show them as much of this enjoyable content as possible so they stay on the platform forever.

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OPTIMIZE YOUR BIO

  1. Make sure your name and company name are clear.
  2. Use the second line to describe what you do.
  3. Use the second line to describe why you are worth following (social proof, etc.).
  4. For the third line, add a CTA (call to action).

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USE STORY HIGHLIGHTS

  1. Some kind of introduction of who you are and what you do.

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  • A collection of your best work and testimonials (portfolio or a case study).

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  • Some of your best content to show your experience

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  • A story highlight that acts as a lead magnet like an email blog

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HOW OFTEN TO POST

Posts: at least 1X a day if you can

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Stories: Real time, 2x to 3x a time a day

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Reels: 3x-7x a week

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When to post

It really depends on your audience and if you want to check you can go to the insight and check when your audience is active

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But generally 8pm to 10pm is the best time

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TRAIN THE ALGORITHM

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You can train the algorithm, or, in other words, warm it up a little bit.

Essentially showing the algorithm what your account is all about

Now you did some of it by optimizing your bio, but let's take this one step further.

You can go out there and follow, like, and comment on other relevant and related accounts in your space.

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CAPTION

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Captions are one of the most underrated tools that can help you grow your business.

The first tip is to use relevant and important keywords in your niche.

The second tip is to make it as long as possible, and it will trick the algorithm that your post is making people stay longer on the platform.

Also, captions are the place for story telling; for example, it's a good place to give context about your content.

And the last tip is to use a CTA, for example, “Follow for more” or “DM for further information.”

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GENERAL TIPS

Polls: an important tool for market research and to go viral

Hashtags: maximum, you can use 5 hashtags, and they must be related so you don't confuse the algorithm.

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