Problem Scenarios / Jobs-to-be-Done
Persona & Problem Hypothesis
Think
See
Feel
Do
Current Alternatives
Value Propositions
A free resource created by Loopers
This template is shamelessly robbed from the Customer Discovery Handbook by Alexander Cowan, which seems to borrow from Empathy Mapping (originally Nielsen Norman Group?) and maybe other sources.
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Empathy Map
Think
See
Feel
Do
A free resource created by Loopers
This template is shamelessly robbed from various sources, including Empathy Mapping by Nielsen Norman Group.
(User icon from Flaticon)
Pain
Gain
Project:
Owner:
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Proto-Persona
Behaviour
Needs/Goals/Obstacles
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