How do we drive performance �for B2B ad accounts?
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OUR PROCESS
Right Percent works with Facebook, Google, and LinkedIn ads because they are the largest and most targeted platforms for reaching business decision makers at scale.
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The three pillars of transforming B2B ad performance:
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We find your specific business customer by taking advantage of platform algorithms.
We advise in attribution, measurement, funnel and sales technique, based on what we’ve seen work for dozens of B2B companies.
We design creative that works to convert business decision makers.
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How do we drive better B2B lead quality through platform algorithms?
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I: Platform Algorithms
What conversion should you optimize for?
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Platform Algorithms
Conversion signals are how all the platform algorithms learn which prospects you want to see more of.
Conversion Signals Train Platform Algos
Whether your landing page flow is a simple lead form or a complex app-driven funnel, we’ll advise on how to optimize it for paid �ads performance.
Lead Routing For Native Lead Ads
Sometimes the best option is collecting leads directly on the platforms through Native Lead Ads unit on Facebook, Google, and LinkedIn.
In this case, we set up API flows for you in Zapier to send those leads right to your CRM—and help you qualify the leads that come through with questions.
How do we design �ad creative that attracts �qualified B2B decision makers �on Facebook and LinkedIn?
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II: B2B Ad Creative
We’ve developed a reliable process for creating top performing B2B ads.
Here are some examples of B2B ads that fit company brands—and have achieved remarkable performance.
First, take a look at the different parts of an ad.
The Visual Headline is the most important part.
How do you get performance from B2B ads?
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You have to get the attention of the business decision maker in a second, as they’re browsing their feed or the web.
How do you get performance from B2B ads?
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How else does our �extensive B2B experience �help you get results?
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III: B2B Expertise
We’ll use our experience, knowledge of what works for B2B paid performance, and what’s happening on the ad platforms so you don’t have to waste time and effort. We can answer questions like:
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Take advantage of what we know.
If your sales team is used to calling inbound leads, they might not close ad leads efficiently to start. You have to prep them:
Ad prospecting leads have only just heard of you. You have to remind them what your company does.
On that same note, conversion rate improves dramatically if you call them as soon as possible.
Ask qualifying questions at the start—unqualified leads are bound to slip in.
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Example 1: Getting the Most From Your Sales Team
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What are some examples?
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Example 2: Getting the Most from Your Conversion Funnel
Your funnel setup will determine your most effective �ad strategy.
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Example 3: B2B Ad Indexes
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Besides better conversion events, how do we drive qualified conversions from Search?
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Bonus: Search-Specific
The four best ways to do that are to target keywords in these categories:
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Search
The key to Google is driving B2B �qualified clickers.
1. Focus on using conversion signals to drive �qualified customers.
2. Efficient production of B2B ad creative �that works.
3. Deep B2B knowledge on common B2B scenarios and edge cases.
In summary, how do we get results?
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