T H E G R E A T T A S T E O F O N T A R I O
H O W TO U S E T H I S G U I D E : �F O R D E S T I N A T I O N S
We’re all working towards the same goal: to get people travelling around Ontario again. So this brand guide was created to help unify our efforts while leaving space for your destination to shine. Feel free to use any of the logos and icons we’ve created alongside your existing assets and activities. This way, we’re all on the same page and the program looks great. And since you’re probably busy, we’ve included some ads and stuff that are ready to use.
If you’re unsure how to use anything in this guide, just drop us a note at agatha@culinarytourismalliance.com.
We’d be happy to help.
T H E G R E A T T A S T E O F O N T A R I O
T H E G R E A T T A S T E O F O N T A R I O
H O W TO U S E T H I S G U I D E : �F O R B U S I N E S S E S
Since you’re busy, we want participating in the Great Taste of Ontario to be easy. So while you were feeding alpacas, checking on hops or tending to customers, we put together a bunch of things like logos and icons along with brand guidelines for you and your destination marketing partners to use. This way, the program gets executed flawlessly no matter who’s talking about it.
If you’re unsure how to use anything in this guide, just drop us a note at agatha@culinarytourismalliance.com.
We’d be happy to help.
T H E G R E A T T A S T E O F O N T A R I O
T H E G R E A T T A S T E O F O N T A R I O
J O U R N E Y
T H E G R E A T T A S T E O F O N T A R I O
Food, drink and adventure enthusiasts learn about the Great Taste of Ontario and its itineraries from blog posts, targeted social ads, the Globe & Mail, a destination’s website, etc. and are inspired to learn more at ontarioculinary.com�/Great-Taste
Share
#GreatTasteofOntario
Redeem
Check in
Download
Passport
Be inspired
Go somewhere �else delicious
At ontarioculinary.com travelers will be asked to download one of many destination passports that feature 15 “must visit stops” for them to visit. The passports live as an app on their mobile device so it’s easy to access and use.
At each of the 15 locations on the destination passport, �the app will send push notifications reminding them to check in. Checking in at each destination has benefits for our food connected travellers.
Once a traveler checks in to 3 locations (on one or more passports), they can redeem for a $25 Feast On Gift Voucher delivered digitally direct to their email.
Participants will be encouraged to share �their experiences �on social with #GreatTasteofOntario
We all know foodies love to share delicious pics!
With constant new content like best of lists and interviews with chefs, food connected travellers will be inspired to download another passport for a brand new taste experience.
J O U R N E Y
T H E G R E A T T A S T E O F O N T A R I O
Check in
Passport
Redeem
At ontarioculinary.com�/Great-Taste Great Taste of Ontario enthusiasts download a passport that features 15 destinations for them to visit. The passport lives as an app on their mobile device so it’s easy to access and use. There are 90 passports in total for a lot of opportunities to go somewhere delicious.
Checking-in is as easy as opening the app. Check-ins are tracked and stored so travellers can easily see how many they have.
Once 3 check-ins are accumulated, Great Taste of Ontario participants can redeem. Then they can snag more check-ins for more rewards.
Each time a food tourist checks in to a destination on their passport, they’re on their way to Great Taste of Ontario rewards! Check-ins can be redeemed for some sweet swag or can be donated to Second Harvest or Foodshare. Which is also pretty sweet. And the icing on the cake? You don’t have to do a thing. (But we just thought you might want to know how all the program elements work together.)
T H E G R E A T T A S T E O F O N T A R I O
T H E G R E A T T A S T E O F O N T A R I O
L O G O E L E M E N T S
Flag
The great taste banner �can be used in any of �the primary colours
Map
The ontario map is optional.
There are some use cases where you’ll have to drop the map graphic and just use the Flag/province
Feast On® Logo
T H E G R E A T T A S T E O F O N T A R I O
Download the GTOO logo with all the elements here.
I T I N E R A R Y I C O N S
T H E G R E A T T A S T E O F O N T A R I O
Itinerary Icons
These icons can be �added to the main logo �to highlight a specific �kind of itinerary.
(see the icon page for the download folder for all icons)
L O G O U S A G E
T H E G R E A T T A S T E O F O N T A R I O
On Colour
On Photos
Type Only �(no Ontario map)
C O - B R A N D I N G
T H E G R E A T T A S T E O F O N T A R I O
Partner Logos
Create a fun area for partner logos to have a place holder around the Great Taste of Ontario brand. We’re using clouds here but it could be a �picnic basket, a tree, the sun....have fun!
T O N E O F V O I C E
T H E G R E A T T A S T E O F O N T A R I O
We’re friendly, approachable and excited to share the knowledge we’ve gained, perfecting our passion. We’re positive and appreciative of our communities and customers so we hope that’s how we come across. Because we want you to feel welcome. Sometimes we make jokes. But not at the expense of others. That’s just mean. We can’t wait to share everything we love about our province – including the unique experience we’ve crafted – and we want to pass that enthusiasm on to you.
W R I T I N G A N I T I N E R A R Y
T H E G R E A T T A S T E O F O N T A R I O
To help you capture the essence of what makes your itinerary amazing, here are some pointers to help craft destination stories. Since pictures are worth a thousand words, keep the writing short and sweet. Complete the story with images, icons and logos. Focus on what makes your destination unique. �
Is it the area’s best smash burger?
Do they provide perfect drink pairings?
Do the servers wear roller skates? Please tell us if they do!
And talk about the vibe. Is it family-friendly or more of a romantic spot?
Will you get face-time with the owner or maker?
Is it a hidden gem that has yet to be discovered?
Let us know that too (and sorry, not sorry that your secret will be out).
T H E G R E A T T A S T E O F O N T A R I O
W R I T I N G A N I T I N E R A R Y
Keep the language real (not overly frilly). You don't have to say scrumptious or delectable just because it's aimed at food people.
C O L O U R
E1E1DC
312E2F
EF4E4C
796F5B
BE1E2D
7AB3BA
61A149
FFC700
Main colours
Support
R 190
G 30
B 45
C 17
M 100
Y 97
K 7
R 239
G 78
B 76
C 0
M 85
Y 74
K 0
R 122
G 179
B 186
C 53
M 14
Y 25
K 0
R 97
G 161
B 73
C 68
M 15
Y 100
K 2
R 255
G 199
B 0
C 0
M 21
Y 100
K 0
R 121
G 111
B 91
C 50
M 47
Y 64
K 19
R 225
G 225
B 220
C 11
M 7
Y 11
K 0
R 49
G 46
B 47
C 69
M 65
Y 62
K 62
T H E G R E A T T A S T E O F O N T A R I O
F O N T S
Headlines
There are no “rules” play with size and colour of the lake script font.
Body Copy
Mix up Palmer Lake Script and Palmer Lake Print. Use the script for highlights. There’s no left, right �or justified alignment, let it flow.
Support Font
Because sometimes you’ll need a font that isn’t so scripty for long copy. Let’s use Quicksand, this font, it’s a Google font for digital use as well. Get it here
Please note: You can download one copy of the fonts for your use but please do not share. You can purchase additional licences here if needed.
T H E G R E A T T A S T E O F O N T A R I O
There are 5 key area maps that you can use for your programs. Place icons on your map to make it uniquely yours.
Please note: If you wish to make a custom map please contact Martin Bregman. Martin will work with you to provide a quote and timeline for your map illustrations.��mbregman@gmail.com
T H E G R E A T T A S T E O F O N T A R I O
M A P S O F O N T A R I O
COTTAGE COUNTRY
THE NORTH
EAST END
GTA
THE SOUTH
NIAGARA(ISH)
I L L U S T R A T I O N S
These icons can be used on the maps, social posts, tshirts, bags – Have fun.
Please note: If you wish to make a custom icons please contact Martin Bregman. Martin will work with you to provide a quote and timeline for your icons.��mbregman@gmail.com
T H E G R E A T T A S T E O F O N T A R I O
T H E G R E A T T A S T E O F O N T A R I O
G E T T H E M T H E R E
You know how amazing local plates taste, with fresh, unique, and in-season ingredients. Use this (or create your own) to create awareness of the program and get everyone else interested in the local plates your destination has to offer.
T H E G R E A T T A S T E O F O N T A R I O
Your logo �here
G E T T H E M T H E R E
Here’s a little story that shows how you might bring the brand to life. Feel free to add your logo and use it. Or edit the story to bring out the best of your destination.
T H E G R E A T T A S T E O F O N T A R I O
Your logo �here
I N S T A G R A M & F B
We made a bunch of social images. We got on a roll and couldn’t help ourselves. Feel free to use any of the images in the folder. Just add some copy and you’re good to go. Or get creative and use these as inspiration to make your own. And please share your posts using #GreatTasteofOntario to join the conversation. Thanks a bunch!
T H E G R E A T T A S T E O F O N T A R I O
T H E G R E A T T A S T E O F O N T A R I O