Get Seen, Get Supported
Building Influence on LinkedIn
How social impact leaders find their voice and expand their reach
Sett & Sley Consulting • Saralynn Finn • The Side Bar, Oxford, UK • Tuesday April 21 • 1230pm
Why Are We Here?
"Building community is to the collective as spiritual practice is to the individual."
-— adrienne maree brown
Big Smiles All Around
Take a moment:
Make eye contact with everyone in the room
Give them a genuine smile
Notice how that feels
A relaxed body is the most powerful body.
Our Living Agenda
What We'll Do
We'll Decide Together
How should we pair up?
"This is a conversation only the people in this room can have. Find it." — Taj James"
Show of hands
Let's Get to Know Each Other
Share:
Take a Moment
Close your eyes
Think about the last time someone told you
your idea was meaningful
YOU GET TO DO THAT FOR SOMEONE TODAY
The people who need to find you are looking for signals of your work. Give them something to find!
Why Posting Matters
Case Study:
Dr. Madeleine Ballard of CHIC (Community Health Impact Coalition)
Why Story Stems Work
Why this matters: People engage with content they know how to read.
Story stems are like meme formats for professional communication.
IMPACT
Why Story Stems Work
Why this matters: People engage with content they know how to read.
Story stems are like meme formats for professional communication.
When you see "I met [name] and they shared..." you know you're getting:
• A human moment
• Someone being celebrated
• An insight worth paying attention to
What Makes a Strong Post?
Share What They Noticed
Highlight the insight or observation your partner shared
Why It Matters
Connect their idea to the broader work you both care about
Tag & Celebrate Them
Make sure they get credit and visibility for their thinking
Recognition builds both of you up — they get seen, you get known as someone who sees.
The people who need to find you are looking for signals of your work. Give them something to find!
Why Posting This Way Matters
Regular posting on LinkedIn leads to:
3×
more engagement
with recognizable
post structures
3.2×
high-value opportunities (board seats, speaking, consulting)
80%
response rate on warm introductions
Visibility = credibility.
Your personal visibility directly translates to organizational support. When you get seen, your mission gets supported.
Humility doesn't require invisibility. Your work grows when people know about it.
You Might Be Thinking...
1. "I'm not an expert"� → You have an informed perspective and that's enough.
2. "It feels self-promotional"� → Sharing your work isn't ego, it's a service.
3. "What if I get it wrong?"� → You're sharing observations, not pronouncements. Don’t let perfect get in the way of good.
See It in Action
Story Stem Examples
The Insight
I met [name] today and they shared an idea that stuck with me: [their insight]
The Pattern
[Name] pointed out something I've been noticing too: [pattern they named]
The Question
[Name] asked a question today that reframed how I think about [topic]: [their question]
The Connection
Grateful for a conversation with [name] about [topic]. What stayed with me: [their observation]
Pick one that feels natural to you — or create your own!
Time to Pair Up
Each person gets 5 minutes:
When you amplify others, you both rise.
Take Your 'Ussie' 📷
Like the Ted Lasso photo — capture this moment!
This photo will become part of your post.
Now Write About Your Partner
Your turn (10 minutes):
Use hashtag #SeenandSupported in the comments so we can amplify you!
Eric Resseler from Cosmic
POST IT NOW!
If not now, when?
What Happens Next?
This is just the beginning. ⭐
Let's Reconvene in July
• Share what's working
• Get encouragement and refinement
• Learn from each other's experiments
• Celebrate growth
Access other resources & sign up to reconnect in
July
Thank You
Keep sharing your voice.
The world needs what you're building.
Sett & Sley Consulting • Strategy & Storytelling