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PITCH DECK

Mirjam Nilsson​​

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ABOUT US

At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer first mindset.​

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PROBLEM

Customers

66% of US consumers

spend money on multiple products that only partially resolves their issue

Market gap

Few, if any, products on the market help customers like we do​

Costs

Loss of productivity costing consumers thousands of dollars 

Financials

Millennials account for about a quarter of the $48 billion spent on other products in 2018​

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SOLUTION

Close the gap

Our product makes consumer lives easier, and no other product on the market offers the same features​

Target audience

Gen Z (18-25 years old)

Cost savings

Reduce expenses for replacement products 

Easy to use

Simple design that gives customers the targeted information they need​

​

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PRODUCT OVERVIEW

Unique

Only product specifically dedicated to this niche market

First to market

First beautifully designed product that's both stylish and functional​

Tested

Conducted testing with college students in the area​

Authentic

Designed with the help and input of experts in the field ​

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PRODUCT BENEFITS

Cool and stylish product​

Areas for community connections

Online store and market swap​

​

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COMPANY OVERVIEW

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BUSINESS MODEL

Research​

We based our research on market trends and social media​

Abstract​

We believe people need more products specifically dedicated to this niche market​

Design​

Minimalist and easy to use ​

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MARKET OPPORTUNITY OVERVIEW

$3B

Opportunity to build​

Fully inclusive market​

Total addressable market​

$1B

Freedom to invent​

Selectively inclusive market​

Serviceable available market​

$2B

Few competitors​

Specifically targeted market​

Serviceable obtainable market​

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MARKET OPPORTUNITY COMPARISON�

$3B

Opportunity to Build

Revenue over 12 months​

$2B

Freedom to Invent

Market share​

$1B

Few Competitors

Obtainable market​

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OUR COMPETITION

CONTOSO

Our product is priced below that of other companies on the market​

Design is simple and easy to use, compared to the complex designs of the competitors​

Affordability is the main draw for our consumers to our product​

​

COMPETITORS

Company A​�Product is more expensive​

Companies B & C ​�Product is expensive and inconvenient to use​

Companies D & E​�Product is affordable, but inconvenient to use

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OUR COMPETITION GRAPHIC�

CONVENIENT

A

CONTOSO

EXPENSIVE

AFFORDABLE

C

B

D

INCONVENIENT​

E

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GROWTH STRATEGY

How we’ll scale in the future

FEB 20XX

MAY 20XX

OCT 20XX

Roll out product to high profile or top-level participants to help establish the product​

Release the product to the general public and monitor press release and social media accounts​

Gather feedback and adjust product design as necessary​

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TWO-YEAR ACTION PLAN

Draft blueprints​

Run focus groups​

Gather feedback​

20XX

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Test design​

Launch design​

Deliver to client

20XX

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

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FINANCIALS

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​

YEAR 1

YEAR 2

YEAR 3

​

Detailers​

5,000​

40,000​

160,000​

​

Users​

50,000​

400,000​

1,600,000​

​

Sales​

500,000​

4,000,000​

16,000,000​

​

Average price per sale​

75​

80​

90​

​

Revenue @ 15%​

5,625,000​

48,000,000​

216,000,000​

​

GROSS PROFIT​

5,625,000​

48,000,000​

216,000,000​

​

Expenses​

​

​

​

​

Sales & marketing​

5,062,500​

38,400,000​

151,200,000​

​

Customer service​

1,687,500​

9,600,000​

21,600,000​

70%​

Product development​

562,500​

2,400,000​

10,800,000​

10%​

Research​

281,250​

2,400,000​

4,320,000​

5%​

TOTAL EXPENSES​

7,593,750​

52,800,000​

187,920,000​

2%​

EBIT

-1,968,750

-4,800,000

28,080,000

​

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OUR TEAM

TAKUMA HAYASHI​​

President

MIRJAM NILSSON​​

Chief Executive Officer​

FLORA BERGGREN​​

Chief Operations Officer​

RAJESH SANTOSHI​​

VP Marketing​

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OUR TEAM

TAKUMA HAYASHI​​

President

MIRJAM NILSSON​​

Chief Executive Officer​

FLORA BERGGREN​​

Chief Operations Officer​

RAJESH SANTOSHI​​

VP Marketing​

GRAHAM BARNES​

VP Product​

ROWAN MURPHY​

SEO Strategist​

ELIZABETH MOORE​

Product Designer​

ROBIN KLINE​

Content Developer​

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FUNDING

12K

14K

32K

82K

Property

Revenue obtained from property rentals​

Angel Investments

Amount obtained through other investors​

Cash

Liquid cash we have on hand​

Shares

Number of shares converted into USD​

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SUMMARY

At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business."​

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THANK YOU

Mirjam Nilsson​​

206-555-0146​

mirjam@contoso.com​

www.contoso.com​

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