| CriticalDesign.nz
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From plastic waste to beautiful, durable and circular materials.
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Our kaupapa/ purpose.
The soul of Critical. The why. This is what’s different about Critical. To all other startup IMOs…
As a Māori company, our wellbeing and our future depend on the mauri (life force) of te taiao (natural world). Therefore our life’s work is to uplift that mauri. This is who we are.
We co-founded Critical. because we want to be good tīpuna (ancestors) for future generations so our tamariki (children) can prosper for thousands of years to come.
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The Opportunity.
After spending years working with businesses and designers, this is what we are hearing.
Millennials and Gen Z make up $1.7 trillion of global economy. They are demanding brands to be sustainable. Brands want to tell great stories to their customers
Construction is the single biggest contributor of waste to landfill. In Aotearoa, up to 330K tonnes of plastics end up in landfill every year.
Interiors and fit-outs are fast fashion. The average lifespan of a fit-out is 5-7 years. Retail is 3-5 years. Materials are landfilled in short lifespans.
Building materials makeup 11% of our global carbon emissions. Buildings and construction make up 40% of our global emissions
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We clean up the ocean and land with beautiful, durable, endlessly recyclable building panels, made from 100% contaminated plastic waste.
We call it the …
Cleanstone
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The Solution.
KARANGA CHANGING SHEDS BY PAC STUDIO. CLEANSTONE AS ROOF AND WALL PANELS FOR EXTERIOR USE
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Unibond
Technology
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We use your hard to recycle plastics no one else can take.
ONE NEW ZEALAND BRANCH STORES FIT OUT
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Cleantech
Advantage
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Every tonne of plastic waste recycled offset over 1.4 tonnes of carbon emissions.
And we have a plan to reach carbon neutrality by 2025
vs.
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Cleanstone emits
0.0028
CO2e/kg
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Where as acrylic and engineered stone emits circa
3.400
CO2e/kg
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1x 24mm
Cleanstone panel emits
c196
grams/ units of carbon
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1x 24mm
acrylic/ engineer stone equivalent emits
c
245,000
grams/ units of carbon
OUTDOOR TABLE AND CARVED POU INSTALLATION IN VIADUCT HARBOUR, AUCKLAND CBD. PANELS CNC CARVED FROM CLEANSTONE MADE FROM100% RECYCLED PLASTIC FISHING NETS AND SOFT PLASTICS.
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Buyback
Programme
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Critical. Will buy back existing Cleanstone at end of life or at store refresh as raw materials for future Cleanstone.
Cleanstone
Use.
Recycle.
We buy-back up to $25 per Cleanstone, credited to next gen Cleanstone you buy from us.
MANUREWA HIGH SCHOOL - AS PART OF CLASSROOM TABLE TOP REPLACEMENT PROGRAMME
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Density
Plus
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Cleanstone made from 20 out of 24 plastic types are made to take a beating.
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Day 1
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Day 1,825
EDNA RETAIL STORE IN TAUPO, NZ. DESIGNED BY KANAT STUDIO, ‘CLEAR’ CLEANSTONE AS BACKLIT COUNTER, RETAIL FIXTURES AND SIGNAGE
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Endless Design
Advantage
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We work with you to co-design Cleanstones that tell a sustainability story specific and unique to your business.
BNZ BRANCH STORES
FIT OUT
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Total cost of ownership across 5 years
1x
CRITICAL.
Cleanstone
Lasts 20 plus years to a lifetime
1x Laminate
MDF
Lasts 5-7 years then landfilled.
$68.00
$182.85
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$400
upfront investment
+$15
Quick sand and it’s as good as new
Cost to Maintain
$0
Durable. Won’t break
Cost to Repair
-$27
Critical. will buy back your Cleanstone by weight to recycle into new Cleanstone. Endlessly.
End of Life Cost
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$130
upfront investment
$0
Plastic waste reach full circularity, negating any costs to landfill.
Solution to plastic problem.
+$37
When laminate chips, it’s often replaced and landfilled.
Cost to Maintain
+$37
Cannot be repaired so replaced and landfilled.
Cost to Repair
+$4.5
Freight
logistics
and
landfilled.
+$11.5
Equivalent weight of plastics sent to landfill p/yer across 5 years.
Plastics problem unresolved.
Village Green Daycare. Cleanstone as benchtops and locker doors in every bathroom, kitchen and playspace.
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Just-in-time Production
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Critical.
can manufacture to scale with your demand and
deliver Cleanstones as we produce them
at a fortnightly to monthly basis.
ASPECT FURNITURE WORKSPACE PRODUCTS INTEGRATION
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Durability
| Critical. Cleanstone 1.2m by 2.4m, 18mm thick 100% recycled plastics. | Laminate MDF 1.2m by 2.4m, 18mm thick. | Timber laminated Panels (pine) | |
LIFE SPAN | 20+ years to lifetime. | 5-10 years | 5-10 years. | 3-5 years indoors 5-10 years outdoors |
INSTALL | Quick. Critical. Panels are prefinished and versatile to work with. No sanding and sealing. | Quick with care. MDF Laminates are pre finished panels but installation through cutting and fixing can damage the laminated veneer. | Moderate to slow. Timber laminated panels require labour to sand, seal, prime and paint. | Quick. Prefinished panels and versatile to work with. No sanding and sealing. |
MAINTENANCE | Very easy. Scuffed surface, quick sand and it's good as new | Labour intensive, and often landfilled. Scuffed melamine surface become visually obvious and hard to clean. It's difficult toreplace and often landfilled. | Labour intensive Scuffed surfaces visibly obvious and harder to clean. Requires sanding and recoating with polyurethane. | Replacement Scuffed surfaces visibly obvious and harder to clean. Requires sanding and recoating with polyurethane. |
DURABILITY | Very Tough. Solid block of 100% recycled plastic material all the way through. No delamination, no chipping and no loss of quality from breakable veneers. | Moderate. Melamine surface chips from edges with wear. PVC edgeband delaminates exposing MDF interior. | Moderate. Timber slats delaminate over time creating gaps and cracks in the panel. Labour required to reglue and fill. | Good ACM Panels are strong and remain stiff over time but are prone to snapping and denting depending on use case. |
LIQUID/ MOISTURE RESISTANCE | Indestructible. If dropped in pool of water, it will last forever. | Vulnerable. Exposure to moisture and liquid swells MDF, causing warpage and mould. | Moderate. More resistent to than MDF, but still prone to delamination, mould and swelling when seal breaks. | Resistant. Though both plastic core and aluminium don't react to moisture, bonding agents, laminates and paint do over time. |
SURFACE WEAR | Moderate but not easily visible Though plastic surface is moderately resistant to scuffing, certain patterns can hide it. | Harder wearing but Limited lifespan Melamine is resistant to surface scuffing but over time when scratches become deeper, it's clearly visible and will need replacement. | Moderate and visible Scratches and scuffing are clearly visible with wear and tear. Soft timbers like pine and more prone to scratcing vs harder/ marine timbers. | Moderate Scratches to paint and dents are visibly obvious. Difficult to repair and often replaced. |
KŌKAKO COMMERCIAL
BAY
FONTERRA
HAMILTON
HEAD OFFICE
AUCKLAND ART GALLERY FIT OUT USING CLEANSTONE PANELS MADE FROM RECYCLED MILK BOTTLES AND PACKAGING.
MĀNAWA BAY & WESTFIELD MANUKAU TABLE TOPS
CHAO’S YOGHURT KIOSK IN WESTFIELD ALBANY. CLEAR CLEANSTONE MADE FROM 100% RECYCLED SOFT PLASTIC AS VERTICAL BACKLIT WALLS.
NZ’S FIRST LIVING BUILDING OFFICE WITH CLEANSTONE AS FEATURE COUNTER TOP - ARUP NZ
KOSKELA (AUSTRALIA) CLASSROOM FURNITURE INTEGRATION
HIKO HUB, WAIKATO UNIVERSITY. CLEANSTONE AS WALL AND COUNTERTOP
MANUREWA HIGH SCHOOL RECEPTION
EVENT FINDA STADIUM WITH CUSTOM CLEANSTONE BACKLIT COUNTERFRONT AND BENCHTOP
AWARD WINNING CHEF GRADE CHOPPING BOARDS -
KINGI BOARDS
ARCHITECTURAL WHAKAIRO FOR HAWKES BAY CITY COUNCIL
CriticalDesign.nz |
CriticalDesign.nz |