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Discovery & Monetisation

Tom Greenaway – Google

@tcmg

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But first…

Can someone please take notes?

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Why Discovery & Monetisation?

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Discovery

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Discovery – Existing Efforts

Schema.org:

https://schema.org/VideoGame

Properties:

actor, cheatCode, director, gamePlatform,� gameServer, gameTip, musicBy, playMode, trailer

How would Slither.io map to this?

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Discovery – Key Requirements?

Game name & developer name? Canonical URL?

Input methods required or available? (Keyboard & Mouse) or Touch or Voice?

Accessibility?

Can the game be played offline?

Game genre? Action, Arcade, etc

Multiplayer? Real-time or Turn-based

Minimum resolution required? Device fidelity?

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Brainstorm Time!

25 minutes

Can someone take notes?

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Monetisation

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Monetisation – Existing Efforts

Banners
Interstitials
Rewarded
Microtransactions
Subscription
Sponsorship

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Monetisation – Thoughts

Being mindful of the user experience?

Are there alternative models we’re not thinking of?� Example – distributed ledger, cryptocurrencies

Do different markets operate differently?� Example – emerging markets

Or more use cases we should try to tackle?� Example – offline ads

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