LA Early Ed Week
PR Action Plan
Jackie Galli, Peri Phengkeokaisone,
Andrew Stagni, and Joedi Brown
Our Goal
Promote the mission of the Louisiana Policy Institute for Children by
Target Audiences
Louisiana Legislators
Louisiana Communities
Local Business Leaders
Parents
Teachers
Teachers
Needs
Concerns
Interests
Parents
Needs
Concerns
Interests
Louisiana Communities Statewide
Needs
Concerns
Interests
Louisiana Legislators
Needs
Concerns
Interests
Timeline for LA Early Ed Week Events
Mon
Virtual Facilities Tour 1
Representative Stephanie Hillferty
Virtual facilities Tour 2
Senator Cleo Fields
Tue
Virtual Facilities Tour 3
Senator Katrina Jackson
Wed
Virtual Facilities Tour 4
Governor John Bel Edwards
Thur
Parade Event
Fri
QR Code Event Finals
Media Plan Week #1
Contact CenturyLink to host Virtual Events during early Ed week.
Jan 23
Contact local legislators to discuss attending a virtual art exhibit.
Jan 24
Reach out to WBRZ-TV to discuss broadcasting the bus parade
Jan 26
Figure out which local parks to hold QR seek and find
Jan 27
- Create an upcoming agenda flyer for social media of future events
- Create a hashtag to frame social media
Jan 28
- Get in reach with at least 10 early education schools to attend the bus parade
- Ask for their public support to pass LA HB192
Jan 25
Send out agenda to local media and post on all social media.
Jan 29
Media Plan Week #2
Jan 30
Finalize venues, local legislators, and host.
Send the list to local media and sponsors.
Call/Email school admin /school boards to give them letter packets to send to parents with younger children.
Jan 31
Start designing QR code and create the sequence pattern
Start designing banners and other social media flyers about events specifically for LPIC
Create a link for people to signup to send a letter to a legislator for completion of Seek and Find
Check-in on venues, legislators, and our host
Post daily from this point on social media and ask local media and sponsors to follow the social media plan
Post first flyer announcing virtual art exhibit and ask local sponsors/media to post
Feb 1
Feb 2
Feb 3
Feb 4
Feb 5
Media Plan Week #3
Post daily about the art exhibit
Feb 6
Start setting up QR Code Seek and Find
Publish a link to send letters to legislators
Feb 7
Post that, QR Seek and FInd is now running
Post daily about our active events to promote our mission and raise awareness
Check in our local legislators speaking & CenturyLink to confirm events.
Do active social media post to see engagement on active virtual events
Send a thank you to legislators and promoters.
Feb 8
Feb 9
Feb 10
Feb 11
Feb 12
Media Plan Week #4
Evaluate Our Facilities Tour, QR Code and Seek, and Parade Event to see if goals and objectives were reached.
-Final touches on Banners
-Post on all social media it is last few days to write to a local legislator
-Post first tour is the next day
QR Code Seek and Find Completers Announced Via FB
Virtual Facilities Tour #1
Virtual facilities Tour #2
Virtual Facilities Tour #3
Virtual Facilities Tour
#4
�Post that it was the last tour and the parade is next day
Set up banners on Buses
Parade Event!! Thank everyone for a great week and post progress from events.
Feb 13
Feb 14
Feb 15
Feb 16
Feb 17
Feb 18
Feb 19
Goal Media Outlets to Cover Our Events
Objective One:
Raise Awareness for the Importance of Early Education
Strategy One
Create an awareness campaign across Louisiana for the importance of early education with an emphasis on virtual and socially-distanced events during LA Early Ed Week
Legislators ☆
Parents ☆
Teachers ☆
Business Leaders ☆
Tactic One
Host four virtual art exhibit tours of pictures made by the children that serves doubly as a tour of early education facilities across the state
Tactic One
Logistics
Children who attend each facility will be asked to draw/paint pictures of their favorite things to do at school by teachers in the days leading up to events
Tactic One
Logistics
Legislators to attend virtually
Will be given the opportunity to read a story to the participants after the tour over video
Legislative Members within the House of Education Committee:
Other Members who would be willing to read:
Tactic Two
Host a car parade to celebrate early education facilities in Louisiana and fill some of the absence of Mardi Gras parade events with at least 10 early education schools contributing a car to the parade
Tactic Two
Logistics
Have the parade route set to pass in front of Governor John Bel Edwards House helping to gain media and political attention
Location:
1001 Capitol Access Road (LA-3045) in Baton Rouge, Louisiana 70802
Tactic Two
Logistics
Have banners on the buses for each school to inform about early education
Tactic Two
Logistics
Create hashtags as well
as an event frame to showcase for
the social media campaign
Tactic Two
Incentives
Invite community members to contribute cars and compete for an award to go to the most festively decorated vehicle
Tactic Two
Partnerships
Invite local businesses to join the parade and offer them an early spot on the lineup
Valuable Partnerships:
Ochsner Health
CenturyLink
JamNOLA
Children’s Museum of Acadiana
Tactic Three
Host a QR code seek and find around parks across the state
Jefferson Parish
St. Tammany Parish
Union Parish
Jackson Parish
St. Tammany Parish
Washington Parish
Tactic Two
Logistics
The QR codes will lead seekers to pages that inform about the importance and needs of early education, and will also give the coordinates to the next QR code location
Tactic Two
Logistics
The seek and find will be around parks in various parishes, and as it is done individually by families it can be done safely in a socially distanced manner
Tactic Two
Incentives
The families that complete the seek and find will have their pictures showcased on the Louisiana Policy Institute’s social media channels
Tactic Two
Call to Action
The last QR code will provide a block letter that participants can use to help them write a letter to legislators and a link to an example letter.
https://www.air.org/resource/what-works-early-childhood-education-open-letter-legislators
Objective Two:
Gain Legislative Support for Early Education Initiatives
Strategy One
Gain public support for LA HB192, which is currently pending in the House Education Committee
Legislators ☆
Parents ☆
Teachers ☆
Tactic One
Earn public support for LA HB192 through a partnership with school directors
ALPHONSE JACKSON, JR. EARLY HEAD START
Infant (Under 1) - PK (ages 3-4)
Caddo Parish
CAROUSEL PRESCHOOL
Infant (Under 1) - PK (ages 3-4)
Jefferson Parish
SHIPS AHOY CHILDREN ACADEMY
Infant (Under 1) - PK (ages 3-4)
Calcasieu Parish
Tactic One
Logistics
Contact school administrators/school boards by emails, phone calls, and written letters to reach out to parents for them to send a letter to a legislator using our template letter writing samples
Tactic Two
Reach out to parent groups through social media blogs and groups with information regarding the need for early education
Blogs:
Groups
Tactic Two
Call To Action
Provide parents with sample letters to legislators, as well as the phone numbers for their local legislators, and urge them to contact them
Strategy Two
Persuade legislators to support and pass LA HB192
Legislators ☆
Parents ☆
Teachers ☆
LA Communities ☆
Business Leaders ☆
Tactic One
Persuade legislators through sending op-eds and testimonies at budget hearings
Attached on the next slide are informational pictures showing how to write a correct op-ed giving you the best chance to get noticed and heard.
Op-ed Information
Deliverable Examples
Social Media Post
Deliverable Examples
Bus Banner Idea
Projected Outcomes
Measurement Methods
Quantity of pledges from parents/teachers/community members to contact legislators
Quantity of social media posts created by community members with use of the hashtag and frame
What Our Plan Accomplishes for LPIC
Our plan provides a comprehensive approach to growing public understanding of the needs for early education, while also calling them to act in support of our goals
Thank You