WHO I AM

2014

2015

2017

#1

2018

2019

WHY MERCH?

your bank account

revenue stream 1

revenue stream 2

revenue stream 3

revenue stream 4

revenue stream 5

experimental

the fuutuuure

GOALS

• attractive, boutique, on-brand�
• not £££�
• long-term?�
• not just CS fans�
• market research�
• 🌊🌊🌊🌊💰

LORD OF THE THINGS

£££

£££

😬

DESIGN

• specialists > generalists�
• unique > scalable�
• GET PROOFS / PRINTS / TESTS...

2. MOCK UPS

DESIGN

DESIGN

DESIGN

😱

😱

😱

😱

DESIGN

TIMESCALE

notebook�designs

July�2018

Oct�2018

Aug�2018

Sept�2018

USBs�ordered

sent

received

poster tests order

full order

received

mock-up

full order

received

pin designs

full order

more designs

received

SHOP LAUNCH

SHOPFRONTS

• options!�
• dedicated page / integrated into site / part of larger shop�
• integrations, scale, physical stock keeping�
• feel

SHOPFRONTS

www.etsy.com/uk/shop/weatherfactory

PRICING

• LOL�
• keystone pricing�
• market research�
• SHIPPING

THE NUMBERS

• ~£7k set up (incl. stock, store listings, my time)�
• estimated profit from selling all our base stock comes to ~£7.7k�
• £4k+ in Mth 1�
• 0 marketing

THE NUMBERS

Screenshot taken on 3rd July 2019

£4.5k profit

NOT JUST £££

• actual marketing?!�
• giveaways�
• Kickstarter rewards�
• cross-promo�
• subscriptions

TAKEAWAYS

• creative + admin�
• whatever you want it to be�
• mostly fans, but new audience too�
• many streams feed the mighty river 🌊🌊🌊🌊💰�
• future opportunities!