2023 Carolina’s PGA Education Seminar
“Get a Grip on Your Grip Business”
Quick Introductions…Who Are We?
Mike Sierchio
Al Sinram
Charlie Fisher, PGA Robert Hoadley, PGA
Our Goal Today…
Provide a perspective for adding value to your members, guest and students…and revenue to your bottom line
Facilitate a conversation and have YOU share best practices with your peers…adding a thought or two from the grip manufacturers point of view
Share observations about re-gripping and the golf professional
There is Opportunity …
FACT: Per 100 Rounds of Golf the average “Active Re-Gripping Facility” Installs 2.5 Grips
Does this sound like your facility?
You Are the Expert, the Caretaker of Your Customers Game. They Are Waiting For You To Tell Them What They Need To Improve and Enjoy the Game on a Higher Level
There is Opportunity …
If you are not servicing your customer with grips someone else is…
You have a captive audience, golfers come to your facility to play, practice, and learn
Create Awareness and Educate: Most golfers do not know when it is time to “Re-Grip,” or that there may be a “Better Grip Fit” for their game.
There is Opportunity for Revenue …
Grip Family | Wholesale | Installed Retail | Unit Sales | Ext. Cost | Revenue | Net Profit | ||
| MCC (Standard) | | $7.95 | $13.00 | 10 | $79.50 | $130.00 | $50.50 |
| MCC (Midsize) | | $8.30 | $13.50 | 10 | $83.00 | $135.00 | $52.00 |
| Tour Wrap (Standard) | | $3.00 | $8.00 | 10 | $30.00 | $80.00 | $50.00 |
| Tour Wrap (Mid/Jumbo) | | $3.10 | $9.00 | 10 | $31.00 | $90.00 | $59.00 |
| Tour Velvet (Standard) | | $3.90 | $8.00 | 10 | $39.00 | $80.00 | $41.00 |
| Tour Velvet (Mid/Jumbo) | | $4.75 | $9.50 | 10 | $47.50 | $95.00 | $47.50 |
| CP2 Pro/Wrap (Standard) | | $5.75 | $11.00 | 10 | $57.50 | $110.00 | $52.50 |
CP | 2 Pro/Wrap (Mid/Jumbo | ) | $6.50 | $12.00 | 10 | $65.00 | $120.00 | $55.00 |
Total Units | Total Cost | Total Revenue | Net Profit |
80 | $432.50 | $840.00 | $407.50 |
This will only be successful if you participate!
We want to hear from you!
Roundtable Discussion:
Question 1:
Do you promote re-gripping at your facility? If yes, how?
Question 2:
Do you view your grip business as a service or as a profit center?
Question 3:
Do you own the grip concession or receive compensation for grips at your facility?
Question 4:
Do you charge an all-inclusive price (grip and installation), or do you sell the grip and the installation separately?
How do you charge different if the customer brings their own grips?
Question 5:
How do you make a recommendation to a customer when they ask you “which grip should I play?”
Question 6:
When offering a club fitting, do you view the “grip” as an opportunity to increase your sale?
Example: Upcharge for a premium grip on a custom set of clubs = $10 per grip* 13 Clubs = $130 in Gross Revenue
Do you carry any sort of inventory of grips at your facility?
If yes, how many do you typically have on hand?
Question 7:
Question 8:
What are some of the challenges with offering a grip service at your facility?
Question 9:
How do you stay up to date on the latest in golf grip technology?
Are you aware of some of the tools that grip companies (and your distributor) offer to help promote your grip business?
Question 10:
How can we help?
What Do You Need to Promote Your Grip Business?
Grip Business Toolbox
Assets/Content for Email Blast
Displays and Shafted Samples
Shop Signage and Banners
Product Samples
Distributors and Grip Companies Offer Tools Such As:
Free Tools and Support Are Available to You!!!
Examples of Best Practices…
Examples of Best Practices…