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transmitted in any form or by any means, including emailing, link-sharing, screen-

shotting, printing, file-copying, exporting, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, contact the publisher.

Real Talk Philosophy LLC

8 The Green

Suite 4000

Dover, DE 19901

www.realtalkphilosophy.org

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Themed Games� Interactive, collaborative, & fun

Impartial Lectures�Exploring the strongest arguments on all sides of the issue

Small-Group Discussions �Ensuring everyone’s voice is heard

Community Artwork �Conveying the emotional nuance & dilemma of each issue

Live Music �Exploring questions and dilemma in rhythm and melody

Haiku/Drawing Contest�Encouraging guests to explore with both sides of their brain

Expert Q&As �Learning from the best in their field

Events Elements

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2017

FIRST EVENT

276

EVENTS

8,443

GUESTS

12

CHAPTERS

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HANOI, VIETNAM

DANANG, VIETNAM

SINGAPORE

HO CHI MINH CITY, VIETNAM

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PAI, THAILAND

CHIANG MAI, THAILAND

BALI, INDONESIA

KOH PHANGAN, THAILAND

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OAKLAND, CALIFORNIA

ONLINE

HARARE, ZIMBABWE

CAPE TOWN, SOUTH AFRICA

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86 �DIVISIVE ISSUES �AND COUNTING

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“Your efforts are truly exemplary.”

Alain de Botton, Founder, The School of Life

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MISSION

To entertain while combating social and political polarization with fun, interactive community events facilitating meaningful intercultural dialogue around divisive issues.

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PROBLEM: INCREASING POLARIZATION

Increasing ideological consistency, decreasing mix of partisan values

Increasing frustration discussing politics with opposition

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PROBLEM: INCREASING POLARIZATION

Increasing Fear of political opposition

Disagreement on basic facts

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SOLUTION: SOCIAL MEDIA

Exposure to opposing views on social media has been found to increase polarization due to:  

Lack of nuance, context, and source citation
Anonymity and lack of community accountability
More exposure for posts including rage-terms (e.g. hate, kill, etc.)

“Exposure to opposing views on social media can increase political polarization”  Christopher A. Bail, et al., Proceedings of the National Academy of Sciences, 2018

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SOLUTION: LIVE COMMUNITY EVENTS

Discussion-Based

Grounded in Impartial, Fact-Based Lectures

Face-to-Face, �In-Person or Online

Inclusive and Diverse

Moderated with Healthy Conversation Guidelines

Relevant and Entertaining

What the world needs to combat polarization is live community events. Events that do not just prosthelytize, but are discussion-based, ensuring that the voices of all community members are heard.

But not just discussion. It’s important these discussions are first ground these in impartial, fact-based presentations exploring the strongest arguments on all sides of the issue, so participants can have an informed discussion.

And to ensure that these events are not just “preaching to the choir,” attracting people already interested in the problem of depolarization, there must be an emphasis on entertainment as much as education.

These events should attract diverse guests of various political, social, cultural, and economic backgrounds; inclusive to all genders, races, and ages.

To ensure that the conversations stay positive and productive, guests should be expected to abide by a set of Healthy Conversation Guidelines.

And to extinguish anonymity and promote community responsibility, these events must prioritize face-to-face conversation, whether in person or online.

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HEALTHY CONVERSATION GUIDELINES

Listen actively
Speak intentionally
Be experience-aware and kind
Argue from both sides
Assume positive intent

We’re now about to move into our first round of small-group discussions.

If you've been to our events in the past, you know that most of our event is spent in Small-Group Discussion. These small-group discussions are the heart-and-soul of Real Talk. Everything else that’s shown on the screen is just to contextualize these discussions.

To make sure that the conversations stay as positive and productive as possible, we ask that everyone follow a set of conversation guidelines. Does that sound ok?

Listen actively. Really listen; don’t just wait for your turn to speak. Enter each conversation with the intention to learn as much as to teach.

Speak Intentionally. Please pay attention to how much you’re speaking, and ensure that you’re not dominating the conversation. And be sure to speak with the intention of being understood. There are many non-native English speakers here and people who are new to this sort of conversation. If you’re using any tricky words, please define them.

Be experience-aware and kind. For some of us, the questions explored tonight will be purely theoretical. For others of us, this topic may bring up some real experiences of hurt. You don’t need to censor yourselves here, but please be kind.

Argue from both sides. This can be really helpful to better understand the nuance of the topic.

Assume Positive Intent. Did anyone come here with the intention to offend other people? [raise arm in the air looking for others]. No. No one came here with the intention to offend. We came here with the intention to gain a better understanding of the topic and what others believe.

[Go to www.realtalkphilosophy.org/guidelines for more information about each rule]

Does anyone have any questions about these guidelines?

Well, if we all agree, can I get a big “AYE AYE!” (or something to get everyone in the room to agree)

Wonderful!

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Amber Tan �Local Chapter Co-Leader �Singapore, Singapore

Curtis Thayer �Local Chapter Co-Leader �Singapore, Singapore

Mona Singh �Local Chapter Leader �Koh Phangan, Thailand

Valentina Bravo �Local Chapter Co-Leader  �Danang, Vietnam

Do Thi Hai An�Researcher �Hanoi, Vietnam

Amy Nicole Lewis� Lead Researcher �Chiang Mai, Thailand

Charlie Rebich �US LCL Coordinator� Oakland, California

Core Team

Jonathan Dallas �Founder & President �Chiang Mai, Thailand

Josh Opperman �Research Analyst �Bali, Indonesia

Warin Chotirosniramit �Researcher & Project Assistant �Chiang Mai, Thailand

Suthaphat Sangiam� Project Assistant  �Chiang Mai, Thailand

Mat Gallinger� Local Chapter Co-Leader  �Danang, Vietnam

Amber Hoffman� Local Chapter Leader  �Hanoi, Vietnam

Gianluigi Nicolosi �EFL & Presenter �Hanoi, Vietnam

Jon Massmann �EFL Team Lead, Video Production �Chiang Mai, Thailand

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Competitive Advantage

Other Event Management organizations create one-off Event Resources¹

If the producing the Event Resources¹ for one event costs $250, producing 100 events would cost $25,000 + variable costs.

We centralize the creation of repeatable, Event Resources¹ following a standard event template

Drastically reducing overhead. 100 events cost only $250 + variable costs
Controlling event quality²
Reducing Facilitator learning-curb
Standardizing the guest experience

Event Resources: Presentation Slides, Presentation Scripts, Themed Songs, Themed Artwork, Themed Games, Expert Panelist Q&A Videos, etc.
Event Quality: Impartiality of presentation slides, proper source citations, high-quality images used with rights, etc.

Most Event Management organizations create one-off Event Resources.

And the production of Event Resources is the most expensive and time-consuming part of the creation of an event. Conducting the research, designing the presentation, creating games, writing songs, interviewing expert panelists, etc.

So, if the cost of producing the Event Resources1 for one event costs $250, producing 100 events would cost $25,000 + variable costs.

Instead, we centralize the creation of repeatable Event Resources, following a standard event template.

Doing this allows us to drastically reduce overhead.
It also allows us maintain event quality (ensuring the impartiality of presentation slides, proper source citations, high-quality images used with rights, etc.)
It allows us to reduce the facilitator learning-curb (because the layout of each event is the same).
And this allows us to standardize the guest experience (We want our customers to be able to travel to any city, hear the name Real Talk, and know that they will be guaranteed a quality experience building community while exploring divisive social issues.)

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EFL

Podcast Production

Video Production

Real Talk Online

Research

Themed Artwork

Themed Songs

Themed Games

Presentation Design

Product Development �Develops Event Resources

Event Production �Produces paid events with Event Resources

R&D

Finance

HR

Legal

Marketing

Executive

LCL Coordinator

Local Chapter�1

Facilitator

Photo-�grapher

Assistant

Local Chapter � 2

Facilitator

Photo-�grapher

Assistant

Local Chapter � 3

Facilitator

Photo-�grapher

Assistant

Organizational Structure

Infographics & Vocab Sheets

Local Chapters�Produce paid events in �cities around the world

Detailed Organizational Structure →

Here is the structure of our organization.

The product development team is responsible for developing our event resources. Event resources consist of research, themed artwork, songs, games, presentations, infographics, vocabulary sheets, and more.

These event resources are delivered to our various event production teams. This includes teams producing our English as a Foreign Language (EFL) program, our podcast, our video series, Real Talk Online, and the Local Chapters.

We refer to our Franchisees as Local Chapter Leader Coordinators (LCLs). Our goal is to have 60 Local Chapters by the end of 2025.

The event resources are delivered to the local chapter leader coordinator, who then delivers them to each of the local chapter leaders.The event resources are delivered to the local chapter leader coordinator, who then deliver them to each of the local chapters.

Each Local Chapter consists of at least an event facilitator, a photographer, and an assistant.

Find a detailed Organizational Chart here.

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Loyalty Cards �Five entrances for the cost of three

Entry Fees�$2-20 per person, depending on location

Revenue

Commission �15-25% of food & drink sale revenue

Merchandise �Postcards, stickers, buttons, shirts, etc.

Patreon�Subscribers can access exclusive content

Guest Lectures� Festivals, Yoga Teacher Trainings, etc.

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			2020	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030
Franchises & Guests	Franchises		3	7	20	36	48	60	75	105	118	134	145
	Avg. Events per Week		1	1	1	1	1	1	1	1	1	1	1
	Annual Events		156	364	1,040	1,872	2,496	3,120	3,900	5,460	6,136	6,968	7,540
	Avg. Guests per Event		51	49	62	64	63	62	61	60	59	59	59
	Annual Guests		7,880	17,692	64,814	119,340	157,189	194,675	238,568	324,889	362,183	411,522	441,152
Entry Fee Revenue	Avg. Entry Fee per Customer		$2	$3	$11	$11	$11	$10	$10	$10	$10	$9	$9
	Avg. Entry Fee Revenue per Event		$120.00	$132.86	$699.00	$693.89	$666.25	$626.33	$617.73	$567.43	$562.12	$559.55	$553.31
	Annual Entry Fee Revenue		$18,720	$48,360	$726,960	$1,298,960	$1,662,960	$1,954,160	$2,409,160	$3,098,160	$3,449,160	$3,898,960	$4,171,960
Food & Drink Revenue	Avg. Food/Drink Sales Per Customer		$2	$3	$11	$11	$11	$10	$10	$10	$10	$9	$9
	Avg. Guests per Event		51	49	62	64	63	62	61	60	59	59	59
	Avg. Food & Drink Sales Commission		20%	20%	20%	20%	20%	20%	20%	20%	20%	20%	20%
	Avg. Food & Drink Revenue per Event		$24	$27	$140	$139	$133	$125	$124	$113	$112	$112	$111
	Annual Food & Drink Revenue		$3,744	$9,672	$145,392	$259,792	$332,592	$390,832	$481,832	$619,632	$689,832	$779,792	$834,392
Global Revenue	Avg. Global Revenue per Event		$144	$159	$839	$833	$800	$752	$741	$681	$675	$671	$664
Global Revenue	Annual Global Revenue		$22,464	$58,032	$872,352	$1,558,752	$1,995,552	$2,344,992	$2,890,992	$3,717,792	$4,138,992	$4,678,752	$5,006,352
Franchisor Revenue	Avg. Franchisor Revenue per Event	50%	$72	$80	$419	$416	$400	$376	$371	$340	$337	$336	$332
Franchisor Revenue	Annual Franchisor Revenue		$11,232	$29,016	$436,176	$779,376	$997,776	$1,172,496	$1,445,496	$1,858,896	$2,069,496	$2,339,376	$2,503,176
Expenses	Executive	15%	$1,685	$4,352	$65,426	$116,906	$149,666	$175,874	$216,824	$278,834	$310,424	$350,906	$375,476
	Marketing	5%	$562	$1,451	$21,809	$38,969	$49,889	$58,625	$72,275	$92,945	$103,475	$116,969	$125,159
	Tech	5%	$562	$1,451	$21,809	$38,969	$49,889	$58,625	$72,275	$92,945	$103,475	$116,969	$125,159
	Podcast & Video	1%	$112	$290	$4,362	$7,794	$9,978	$11,725	$14,455	$18,589	$20,695	$23,394	$25,032
	Research	4%	$449	$1,161	$17,447	$31,175	$39,911	$46,900	$57,820	$74,356	$82,780	$93,575	$100,127
	Legal	3%	$337	$870	$13,085	$23,381	$29,933	$35,175	$43,365	$55,767	$62,085	$70,181	$75,095
	Administrative	4%	$449	$1,161	$17,447	$31,175	$39,911	$46,900	$57,820	$74,356	$82,780	$93,575	$100,127
	Music Design	1%	$112	$290	$4,362	$7,794	$9,978	$11,725	$14,455	$18,589	$20,695	$23,394	$25,032
	Total Expenses	38%	$4,268	$11,026	$165,747	$296,163	$379,155	$445,548	$549,288	$706,380	$786,408	$888,963	$951,207
Profit	EBIT		$6,964	$17,990	$270,429	$483,213	$618,621	$726,948	$896,208	$1,152,516	$1,283,088	$1,450,413	$1,551,969

Summary	Profit Margin	62%
	Terminal Growth rate	5%
	Discount Rate	60%
	Net Present Value in 2021	$878,044.47

Over the next 10 years we plan to expand to most major cities in the United States, and many major cities around the world.

To see our list of planned cities, and for more detailed information, you can view our full Projected Revenue, Expenses, and Profits Report.

We plan to open 60 franchises over the next 5 years (1 franchise each month).

Assuming 1 event per week per chapter, an average of 60 guests per event, and an average ticket price of $11, with 60 franchises we’ll be hosting more than 3,000 events for nearly 200,000 guests a year. Combining entry fees with a 20% cut of food and drink sales, all our franchises will be collectively generating $2.3 million a year. Of this, the Franchisor will receive a 50% royalty, or nearly $1.2 million in revenue.

In this model, our expenses are based on budgets calculated as percentages of revenue. This budgeting model will allow us to continue operating and growing regardless of the number of operating chapters or revenue. But the more money we have, the higher quality a product we can provide, and the more we can fuel expansion, increasing profits with a fixed assumed profit margin of 62% (please note that this profit margin is based on revenue of the Franchisor, and not based on global revenue of all franchises).

After all expenses, we calculate an EBIT of nearly $1.5 million in 2025, and more than $3 million in 2030.

With a 60% discount rate, this would result in a Net Present Value in 2021 of $708,000.

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Video Channel� Featuring event content, inviting listeners to join paid events

Paid Social Media �Ads targeting friends of followers and target demographics

Marketing Strategy

Podcast �Featuring event content, inviting listeners to join paid events

Organic Social Media� Artwork, songs, photos, questions, etc. shared on Reddit, Facebook, etc.

Event Photos �Sharing and tagging on Social Media

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PADI SCUBA Dive Master

About Our Founder

Founder, Activist App

Meditation Guide

TEDx Speaker

Award-Winning Actor

Yoga Philosophy Instructor

For more, visit www.realtalkphilosophy.org/jon-dallas

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