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Donor

Comms & Marketing Briefing Doc

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Last updated: Jan, 2023

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///Ideal Donator

Most donors that we attract are

  1. Public goods supporters
  2. Regens
  3. Builders
  4. People that want to see ecosystem growth

Other variations

  • Specific cause round donators
  • Project supporters (Fans of speedrunethereum)
  • Friends of projects
  • Airdrop farmers
  • Early stage investors

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///Ideal Donator

Most donors that we attract are

  • Crypto Users (who)
  • Want to grow the Ethereum Ecosystem (by)
  • Supporting Public Goods and Open Source (and)
  • Know Builders they want to donate to

Other variations

  • Specific cause round donators
  • Project supporters (Fans of speedrunethereum)
  • Friends of projects
  • Airdrop farmers
  • Early stage investors

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///Overview of Target Audience: Donors

Two groups: Whales 🐋(>1k donated) and Fish 🐟(<1k donated)

🐋 Whales are early crypto adopters, founders, & angel investors.

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Who are the whales?

  • Jesse Powell, CEO of Kraken Exchange
  • Sam Kazemanian, Founder of Frax Finance
  • Momus-eth, Anons supporting Climate
  • Andre Cronje, Founder of Yearn Finance

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🐟Fish are dao contributors, crypto users, and regens.

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Who are the fish?

Interests

  • Providing start-up capital
  • Ecosystem growth
  • (Progressive) decentralization
  • Regenerative finance
  • Signaling
  • Having an impact

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Beliefs

  • Sustainability and shared needs are important
  • QF rocks
  • Ethereum has the potential to solve some of the worlds biggest challenges
  • The future of the internet should be open and transparent
  • Funding public goods is an important coordination problem

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///Detailed Analysis of Target Audience

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///Jobs to be Done - Donors

Functional

Social

Supporting

Emotional

  • Browse grants & curate list of projects to donate to
  • Identify & vet most-aligned project among thousands of grants (curation/search)
  • Evaluating proposals
  • Make the donation transaction
  • Get donations matched through trust bonus (i.e., QF)
  • Share proof of contribution.
  • Share shortlist of projects.
  • Stay up to date on how funded projects are developing overtime
  • Show support for projects they are bullish on
  • Be an active part of their project’s community
  • Connecting with people of same interest as you (within the grantee’s community)
  • Support their friends’ project
  • Signal that they are a supporter of public goods and the open internet
  • Qualify for airdrops
  • Be an early stage investor
  • Incentivizing innovation within the ecosystem
  • Contribute to solve coordination problems (global warming, shared needs, ethereum)
  • Help establish Ethereum’s use as a democratic funding baselayer
  • Connect with builders/projects that share values and beliefs.
  • Feel good by helping others.
  • Feel satisfied and fulfilled by supporting builders
  • Support a community/project they deeply care about
  • Feel proud about the impact of Ethereum

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///Gains of a Donor

Required gains

Expected gains

Desired gains

Unexpected gains

  • Funding valuable initiatives and projects
  • Safely transfer assets from your wallet to the project
  • Simple UI

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  • Getting matching on their donation
  • Low cost to enter (fees)
  • Transparency: public ledger of all contributions
  • Easily share your contribution
  • Browse & identify which projects are most impactful
  • Some proof of contribution (poap, on chain testimonial etc)
  • Signal that you are a regen or public goods supporter

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  • Airdrops
  • POAP’s
  • Whitelisting’s
  • Opportunity to join the grants community

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///Pains of a Donor

Undesired outcomes, problems, and characteristics

Obstacles

Risks (undesired potential outcomes)

  • Not having enough eth to pay for gas.
  • Your favorite projects have met the matching cap and your donation is not eligible for matching.
  • Unable to fund a project because it’s on a chain you don’t have funds on.
  • No projects or causes that are of interest to them.
  • Not having enough eth to pay for gas.
  • Not being able to identify the projects that they most align with.
  • Figuring out how to move a grant from the shortlist to final ballot.
  • Being stuck trying to understand how to get ETH to your metamask wallet.
  • Funding sybil attackers
  • Unclear communications on when the round ends cause you to miss the window of the round.
  • The project you fund never progresses or communicates updates

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///Additional Audience Resources

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///Additional notes (that should live elsewhere)

  • Empowering grantees to get better at sharing updates and impact reporting in order to build community
    • How do we create evergreen content around this?
    • How do we create guidelines for sharing the best of grantee content (so that we don't have to make as many grantee showcases)