Adobe Photoshop

Case Study

Maddies Awards 2024

CAMPAIGN OBJECTIVE

• This campaign wasn’t just about growing numbers; it was about building a community of new Photoshop users who would find joy in creating and keep coming back for more.

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• By igniting inspiration from the get-go, we made sure the campaign’s impact extended beyond installs, creating lifelong advocates for the Adobe Photoshop experience.

CREATING A SEAMLESS JOURNEY FROM AD TO APP, AND FROM INSTALL TO INSPIRED CREATION.

Targeted passionate creative people such as photographers, digital artists, and social media enthusiasts, students etc.

Activate multiple channels to capture our audience at various touch points

• Our ads inspired creativity with action-driven CTAs like “Cut, Combine, Create,”
• In addition, seamless onboarding process encouraged immediate engagement.

• Tracked the KPIs and made the Real-time optimization to meet campaign goals.
• Established a scalable and engagement-focused strategy for Adobe's future campaigns.

ACTIVATING SOCIAL, SEARCH & AFFILIATE

• Maximized Meta’s potential for the App Install campaign by utilizing banners and video ads, creating a buzz around the app.
• This approach significantly enhanced brand awareness, driving high engagement and resulting in a substantial increase in app installs organically.

• We tapped into Google Search to engage users with strong intent.
• By focusing on relevant keywords such as “Photoshop app” and “top photo editing software,” we attracted valuable traffic.

• We harnessed the power of affiliate marketing to amplify the campaign, partnering with top-performing affiliates to reach targeted creative audiences.
• This strategy delivered exceptional results, generating the highest number of installs and significantly enhancing overall campaign performance.

KEY ACHIEVEMENTS

4.5Lakh

Installs

3.6Lakh

Photo Exports

7%

2 Day Retention

76%+

Registration to Install

Thank You