Minor Project: Instagram Content Creation
Social Media Marketing
SAHIL MUDGAL
List of Tasks
How to use this PPT Template: Watch a Demo Video
Content Plan - BEVZILLA (Chocolate & Banana New Coffee Flavours)
Theme of the Campaign | Introducing/Launching exciting new coffee flavours to match your all mood – Chocolate & Banana |
Goal of the Campaign | Creating social media content on IG to bring awareness, engagement and sales |
Key message of the Campaign | You make your tribe..!! Bring your coffee, with your vibe — Bevzilla now in irresistible two new flavours: Chocolate for comfort, & Banana for bold! |
Target Audience | Age group (18-40, all genders), coffee lover, office working professional, cafe/restaurant owners, young students, Work from home professionals and night time studying students. |
Resource Required | Creative designer, social media manager, UGC influencer, A/B Tester |
Link for the Account/Page |
Day | Daily Objective | Captions for the day | Storytelling Format |
Day 1 | Awareness | Something delicious is brewing... Can you guess the new Bevzilla flavours? | Teaser IG story with polling (guess the flavour) |
Day 2 | Awareness | They’re finally here! Meet our boldest brews yet – Chocolate Coffee & Banana Coffee | Carousel post (introducing product images) |
Day 3 | Engagement + Sales | No added sugar. Vegan. Instant. And now – flavour-packed | Infographic static (showing flavour/taste benefits) |
Day 4 | Engagement | You’re team CHOCOLATE or team BANANA? Let the flavour battle begin! Chocolate emoji (🍫) vs Banana emoji (🍌) Vote in our stories now! | Reel with picking sides (giving 4-5 flavour benefits in reel) |
BEVZILLA (Chocolate & Banana New Coffee Flavours)
Day | Daily Objective | Captions for the day | Storytelling Format |
Day 5 | Engagement + Sales | Test it, try it, loved it. Now it’s your turn. Here's what our Bevzilla fam is saying about the new flavours. | Static (customer feedback) |
Day 6 | Engagement + Sales | Limited stock. Exclusive offer. Use code: FRESHBREW and grab your flavour before it’s gone. | Static post (order now with offer sales) |
Day 7 | Sales | Bring your coffee with your vibe in your flavour. Order now & experience Bevzilla’s boldest brews yet! | Static post (choosing sides chocolate vs banana to order) |
BEVZILLA (Chocolate & Banana New Coffee Flavours)
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BEVZILLA (Chocolate & Banana New Coffee Flavours)
THANK YOU