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ui Tequila

Mayra Salmeron, Mauricio Ospina, Tony Nguyen

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WARNING: Uncompressed JavaScript and CSS

Issue: The code is uncompressed, meaning there are spaces, line breaks, and/or indentation that are slowing page load time, affecting the user experience and search engine ranking.

Solution: Enable compression for JavaScripts and CSS on the server in performance settings to ensure the files load faster and improve performance. If the website is hosted on an external site, contact the owner and ask them to enable compression.

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Warning: Low text-to-HTML ratio

Issue: Most of the page's code has little visible text content, impacting the information potential clients receive, the layout and appearance, search engine rankings, and the effectiveness of search bots' crawls.

Solution: Analyze the web page text content and code in a separate file. If the code file is larger than the text file, optimize the structure and remove embedded scripts.

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Notice: Outgoing external link on this page has nofollow

Issue:

A “nofollow” attribute means that tells visitors they cannot follow a certain link on the website

This can affect overall crawlability of the website.

Recommendation:

Find link that is not working and go to the HTML editor.

Locate the <a> tag and remove

(rel=”nofollow”) and re publish

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Notice: Non descriptive anchor text

Issue: Anchor text for a link is not descriptive EX) the text says “click here’. This can affect what users where the link goes to.

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Fix: replace anchor word “click here” with a word that describes where the link takes it to. For example “this is our story”

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Notice: Meta description tag

Issue: The page meta description have the length of 320 characters

Fix: The meta description should ideally 120 and 160 characters which is important for search engines to understand the content of the page and is often show as description text blurb in search results.

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Notice: H2-H6 Header Tag usage

Issue: The page is not making use of multiple levels of Header Tags. It has used only H2 header tag usage

Fix: Make more H3-H6 header tag usage so that it can signalling to search engines the important content topics of the page, and subsequently the keywords it should rank for