2023 Holiday �Playbook for Performance Max

with GMC feed

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

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Meet the Holiday Mindset by Moment

INTERNAL IMPORTANT GUIDANCE:

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What you see here are holiday MINDSETS.

These are not separate segments of shoppers.

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One shopper can go through all 4 mindsets.

Therefore, you will see the speaker notes are carefully crafted so as to not suggest that these are different shoppers, just that what becomes important to the average shopper changes as the season moves forward.

Internal Note:

Refer to this go/Holiday2023 for a complete narrative on Retail Holiday B-level narrative. For C-level narrative, click here

Deliberate

Oct - Nov

December

Cyber

Post-Season

Deal-seeking

Determined

Devoted

These mindsets clearly align to reported shopping progression

By mid October, �~40% of shoppers already had at least 31% of their shopping complete

Cyber drove first meaningful lift

Average % completed went from 49% to 77% in December

Oct 13

Jan

Dec

Nov

average % holiday shopping complete

Deliberate

Deal-seeking

Determined

Devoted

Source: Google/Ipsos, Holiday Shopping Study, Oct 2022 – Jan 2023, Online survey, Base: Holiday Shoppers - Varies by week (n=624-1499)

Intentional holiday shopping starts right away

Deliberate

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Researched specific products/gifts

Got gift ideas

Looked for ratings �& reviews

1

2

3

Got gift ideas

Looked for ratings �& reviews

Discovered new products

1

2

3

SHOPPERS ARE

more likely to use YouTube than TikTok when holiday shopping

2x

Looking for more

competitive positioning?

​

Check out these slides or this US data sheet for additional comparisons for voice over or stat replacement.

Only

28%

of shoppers are

buying on impulse, with

+70%

planning ahead

Looking for more

competitive positioning?

​

Check out these slides or this US data sheet for additional comparisons for voice over or stat replacement.

Sources: Google/Ipsos, Holiday Shopping Study, Oct 2022 – Jan 2023, Online survey, Base: Holiday Shoppers - Used Source in the P2D -

Google (n=6702); YouTube (n=3740); Tik Tok (n=1861) Google Internal Data, Oct 2022 - Dec 2022

The Cyber shopper is ready to buy, on their terms.

Deal-seeking

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Source: (1) Google/Ipsos Essentials Study, Oct 6-10, 2022, US General Population, n=1003; (2) Google Ipsos Essentials Study, Nov 11-15, 2022, n=710

(3) Google/Ipsos Holiday Study, Holiday Shoppers during Black Friday - Cyber Monday, n=1475

Show up

In 2022, shoppers were

+24%

more likely to wait to buy gifts until they went on sale

Be frictionless

46%

found deal-hunting �to be time-consuming

Deliver excitement

83%

of Cyber shoppers �are in a positive mindset�(e.g. report feeling excited, enthusiastic, and generous)

The December shopper has so much to do, so little time

Determined

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Source: (1) Google/Ipsos Holiday Study, Base: Holiday Shoppers - Varies by week (n=624-1499)

(2) Google Internal Data, Dec 3-24 2022 vs Dec 3-24 2021

11%

17%

-6%

8%

9%

14%

5%

Searches�on Maps

-3%

-10%

-10%

-6%

-0%

-5%

BRAND

GENERIC

The average holiday�shopper says

half

of their shopping is�done after Cyber 5

-3%

Self-Gifting behavior can create momentum into 2024

Devoted

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Source: Google/Ipsos Holiday Study, Oct - Dec 2022; (1) Base: Holiday Shopping Occasions, n=1829-4810, (2) Base: Planning to shop this year, n=710; (3) Base: Post-Holiday Shoppers, n=972

deliberate

deal-seeking

determined

devoted

Consumers are most likely to self-gift after Dec 25

share of shoppers buying for themselves

of post-Christmas shoppers

consider loyalty programs

in their decision

of shoppers think the deals are better after the holidays than leading up to them

most important to this mindset

most important to this mindset

Consumers will engage throughout the holiday season

Always on shopping and cross-channel browsing have become the norm

Source: Google/Ipsos, "Holiday Shopping Study" Oct 13 - Jan 4, Online survey, (1) Holiday Shoppers, n=7202; (2) Holiday Shopping Occasions - Purchases, n=10,507 (3) Google/Ipsos Essentials Survey, Sept 8-12, Started Early shoppers, n=287

of holiday season consumers are

“always on” shoppers

(largest segment of shoppers)

40%

of holiday shoppers shopped in �store this past holiday season. �Brick + mortar has rebounded to pre-pandemic levels

68%

of early holiday shoppers say they started their shopping earlier to spread out their spending

50%

Performance Max campaigns, your 2023 holiday solution

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Performance Max uses Google’s AI to drive results in 3 ways

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

1

Multiply your customer connections by finding new customers across all of Google channels & inventory��Access the full breadth of Google Ads inventory from a single campaign to engage customers for your specific goals - and use Google’s real-time understanding of consumers to show up in the right moments.

2

Multiply conversions� and conversion value by optimizing for the highest-ROI conversion opportunities��Your budget is optimized across channels in order to optimize for the highest value opportunities with the best of Google’s AI and attribution technology, customized to your business’s marketing objectives.

1

Multiply your expertise by sharing insights to help you answer strategic questions about your business��Understand how your AI is working and how you can improve your campaign. See which audiences, creatives, search trends, etc. are impacting performance. to show up in the right moments.

Serves across all surfaces while using your feed

*When bidding towards store visits, Beta only

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Gmail

Search

YouTube

Discover

Display

Shopping

Maps*

These mindsets clearly align to reported shopping progression

Cross-channel bidding�lets you optimize bids more effectively compared to single-channel bidding.

Your next highest-ROI conversion could come from a channel that you hadn’t considered. Put your goals and customers before channels to find more valuable conversions, no matter where they might be!

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Power More Conversions and Value through Cross-Channel Bid Optimization

Retailers that gradually tested and scaled Performance Max unlocked incremental revenue during the holiday season

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

“Performance Max helped us quickly react to changing shopping environments and maximize our sales during the days that we could deliver the strongest growth at our �ROAS goals."

​

Abe Hirsch, Sr. Performance Marketing Manager, Bombas AMER

“Testing Performance Max earlier in the year allowed us to confidently embrace AI-powered ads in time for the holiday season. We multiplied our sales revenue by 85% in spite of the uncertain economic scenario."

​

Eva Bossy, Head of Digital,�Chronopost EMEAbusiness’s �marketing objectives.

“We decided to approach it cautiously, starting with only a few SKUs. Eventually, we increased revenue by 32%, while freeing up time for our team to focus on other strategic priorities."

​

Philip Nguyen, VP of Growth,�Coco & Eve APAC

Holiday optimization with Performance �Max campaigns

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with.� The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Prepare and plan for the holiday season

Adjust Performance Max campaigns prior to peak holiday season to best reach customers and capture their demand throughout their holiday purchasing journey.

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Feature holiday products

Adjust bids & budgets

Holiday campaign �segmentation & creative optimization

Seasonality adjustments

Enable Final URL expansion

and more…

Bids and budgets

Frequent or large target changes should only be made due to business needs and won’t negatively impact the performance of your bid strategy.

However, it’s important to note that a major change in targets can have a similarly sized impact on spend or volume. Frequent changes, �not due to business needs, such as multiple times �a day attempting to overcorrect the algorithm are �not recommended.

Use Maximum Conversion Value bidding with a ROAS target for the bid strategy.

You don’t need to worry about a strategy resetting what it’s already learned about your account after changing your target.

​

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Conversion delay: Keep in mind that after a target change, it can take 1-2 conversion cycles to achieve the new target because of the delay in conversions.

Adjust bids and budgets for the holiday season

• Smart Bidding learns at the query-level to set auction-time bids and help you navigate frequent or sudden changes in demand, including those occurring in seasonal or unpredictable periods.
• However, if you expect a large change �in CVR over a short period of time, you can prepare by adjusting your CPA or ROAS targets manually or using seasonality adjustments.

Adjust Performance Max campaign budgets and ROAS targets at least 4-6 weeks leading up to peak holiday periods in order to capture additional opportunities while maintaining efficiency goals.

​

CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Holiday campaign segmentation

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Avoid over segmenting campaigns as this could lead to reduced performance. (Only do so if your business goals require it).

Campaign structure

If you want to prioritize certain types of products during the holiday season, create a separate Performance Max campaign for those items.

Campaign #1

HOLIDAY MERCHANDISE

Campaign #2

HIGH MARGIN CATEGORIES

Campaign #3

EVERYTHING ELSE

For a new holiday campaign, start at least 2 weeks in advance to give it enough time to collect data and ramp up.

ACHIEVE HOLIDAY GOALS:

Setting a lower ROAS target can help maximize visibility for these products in the weeks leading up to peak periods when many people are browsing.

EXAMPLE

Performance Max trumps Shopping campaigns if targeted overlapping offers.

Optional Campaign #4

NCA ONLY

RETENTION

Optional Campaign #5

Optional Campaign #6

STORE GOALS

Adjust bids and budgets for the holiday season

Create a separate asset group for a special event or sale with products you would like to sell this holiday season.

​

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Upload creatives for holiday products in separate asset groups to avoid disrupting your evergreen products!

The more creative assets that you provide, the more improvement you will see in your performance.

CREATIVE TIP:

Tip: If you have a promotional URL, use it as your "Destination URL" on your asset group.

Optimize creative assets

• Refresh your creative! Make sure to use a phased approach when replacing assets to avoid any campaign volatility. Upload new assets before deleting assets with "low" rating.
• Create and upload assets a least 2 weeks ahead of holidays.
• Check performance rating label, Ad Strength and Asset group reporting for insights on which creatives to optimize on.

Highlight seasonal messaging and offerings (like promotions) within your headlines and descriptions.

Prioritize visual assets by using authentic, high-quality images that inspire people to engage with your brand and avoid overly staged �stock photography.

Check more detailed creative best practices here

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Optimize creative assets - videos

• Advertisers that included at least one video in their Performance Max campaigns saw an average increase of 12% total additional conversions.
• Advertisers that included at least 1 video of each orientation (horizontal, vertical, and square) to their Performance Max Campaigns delivered 20% more conversions in YouTube compared to horizontal videos alone.

Upload custom video assets that are aligned to your brand guidelines and messaging. Video builder tool can�also help you create video assets �under a few minutes. overly staged stock photography.

Source: Google data, Global, November 2022

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Note: Performance Max may auto-generate video assets based on uploaded text/image assets or GMC feed images if there is no uploaded video assets.

Set up Promotion Extensions

Schedule them: Set up promotion extensions ahead of time and use Extension scheduling (under Advanced Options) to control when the extensions will show

• Show dates: In addition to scheduling the extensions, use “Promotion dates” to let your customers know the dates during which your promotions are valid

Use Occasion labels: When it makes sense, select an Occasion label to bring additional prominence to your promotion

Add at the account level: If possible, add promotion extensions to the account level to ensure coverage across all your campaigns

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Seasonality adjustments

• Quarterly 3-day mega sale with +30% conversion rate.
• Black Friday weekend when you've historically seen +30% in conversion rate.

If you have a promotion or sale, you might see drastic changes in conversion rates (CVR) or values and it may take up to one conversion cycle for Smart Bidding to adjust. Use seasonal adjustments only for short, infrequent events, where you expect a temporary (<7 days) but significant change (e.g. >30%) in conversion rates.

EXAMPLES

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Enable Final URL expansion and auto created assets expand your reach

URL expansion allows our machine learning to select the best landing page that will drive the best performance based on customer intent and increase the potential auctions your Performance Max campaign can participate in.

Automatically created assets further improves the relevance �of text assets through tailored headlines and descriptions, �which are extracted from landing pages or from existing ads within the account, and shows them when predicted to�improve performance.

Why Final URL expansion and Automatically created assets?

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Note: You cannot have final URL expansion setting on with automatically created text assets setting off. Final URL expansion is not available to campaigns that only optimize to store goals.

Feature holiday products with custom labels

Add custom labels in the feed to signal that a product is high priority - for example: “bestseller”, “high margin”, “trending”, “holiday product”.

Remember to set ROAS goals based on what will yield the highest profit. Consider cost of goods sold and customer lifetime value.

Use the labels to segment these products into a separate campaign with a separate budget.

Use a different ROAS target (or use Max conv. value) to hit your holiday goals for these products. A lower ROAS goal will allow for increased visibility.

1

2

3

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Proprietary + Confidential

Schedule your asset groups with Automated rules

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

• Automated rules allow you to schedule asset groups so that they are paused and enabled, as needed.
• Use these rules to run ads at specific times of day, or to create and schedule asset groups ahead of time.
• For example, you could schedule a new set of holiday-themed assets ahead of a special sitewide sale or promotion. Or maybe you’re hosting an in-store special event and want to schedule some assets to help promote it.

Check how to set up automated rules

Additional Tips for the Holiday Season

Campaign level conversion goals

To optimize towards different business objectives, such as new customer acquisition and/or store visits, use

campaign level

conversion goals.

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Additional Tips for the Holiday Season

ONLINE SALES

NEW CUSTOMER ACQUISITION

OMNICHANNEL SALES

OFFLINE ONLY

Campaign level conversion goals

You can upload your data segments, such as an email list of last year’s holiday shoppers using Customer Match, or utilize Google audiences such as Holiday & seasonal items, Personalized gifts, etc

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Additional Tips for the Holiday Season

Audience Signals is built to help advertisers speed up the campaign learning period while also steering automation with the best of Google's automated targeting technology.

The power of Google automated targeting

Your own Audiences Signals*

Conversion value rules

Performance Max allows you to optimize to one or more goals from a single campaign. You can assign different values to your conversions, so you can ensure that automation optimizes towards the goals that will drive the highest ROI.

Better reflect your business’ ground truth & optimize to what matters, like revenue, profit, LTV, audience, or geo

​

​

​

​

​

​

Improve reporting and optimization directly from the Google Ads UI, without having to change tagging code

​

​

Optimize for nuanced values in real-time with Target ROAS and Performance Max campaigns

​

​

Additional Tips for the Holiday Season

OPTIMIZE TO YOUR TRUE BUSINESS GOALS

SIMPLIFIED MANAGEMENT

REAL-TIME OPTIMIZATION

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

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Enable Enhanced conversions for more accurate conversion measurement

• A robust conversion measurement solution for video - Enhanced conversions can help get high ROAS on video and increase overall ROAS.
• Alpha clients who spend on Search (& Shopping) experienced a +5% median increase in their reported conversion rates and those who spend on YouTube saw an average increase of 17.1% in measured conversions.

Email address is anonymized �and securely matched against anonymized Google login data.

xxxx.xxx@gmail.com

Conversion reported in Google Ads

Purchase on website

Signed in user base

jane.doe@gmail.com

1 Google Data based on Enhanced Conversions customers onboarded between March ‘21 - September ‘21

Additional Tips for the Holiday Season

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Proprietary + Confidential

Holiday Ready Feed Optimization and

Best practices

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with.

The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Optimize your feed health ahead of the holidays

The quality of your campaign is only as good as the information you provide to your potential customers.

Source: Google/Ipsos, "Holiday Shopping Study" Oct 13 - Jan 4, Online survey, (1) Holiday Shoppers, n=7202; (2) Holiday Shopping Occasions - Purchases, n=10,507 (3) Google/Ipsos Essentials Survey, Sept 8-12, Started Early shoppers, n=287

Optimize your titles

Optimize your descriptions

​

​

Add more products

Fix disapproved offers

​

​

Fix GMC account suspension

​

​

Set up Shopping annotations

Use custom labels

Optimize your images

​

​

Add recommended attributes

​

​

Fix disapproved offers

Source: Google/Ipsos, "Holiday Shopping Study" Oct 13 - Jan 4, Online survey, (1) Holiday Shoppers, n=7202; (2) Holiday Shopping Occasions - Purchases, n=10,507 (3) Google/Ipsos Essentials Survey, Sept 8-12, Started Early shoppers, n=287

1

Check your GMC feed overview page often and fix disapproved products with this onboarding guide. Follow the steps here to request a review if you’ve either fixed the issue or you disagree with the issue.

Fix GMC account suspension

2

If you notice a warning in your Merchant Center account, you can manually request a review during the earning period to prevent Merchant Center account suspensions.�(HC article)

​

Note: In some cases when an egregious account-level issue is detected, no warning is given and the account is suspended immediately.

Add more products

Making more products available to serve in Smart Shopping campaign ads will improve performance by making more data available, in addition to enabling more personalization.

3

• If you currently upload only a portion of your inventory to Google Merchant Center, consider sending all of your inventory.
• If any products in your feed are not eligible to serve, address the underlying causes of ineligibility in Merchant Center.

In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

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Optimize your titles

Basic naming structure: Brand + Product type + Attributes

4

Samsung 88” Smart LED TV with 4K 3D Curved Screen (UN88JS9500)

EXAMPLES

Brand + Gender + Product type + Attributes �(color, size, material)

​

Brand + Attribute + Product type + Model #

Recommended structure

Bestop Supertop w/ 2 Piece Soft Doors & Clear Windows - Jeep Soft Tops, Tan, 58” 47” 35”

Best practices for product titles per vertical

Basic naming structure: Brand + Product + Attributes (color, size, weight)

If product is….

Use this structure:

​

Example

4

Use feed rules to optimize titles

Use Google Trends tool to keep up to date with terms shoppers are searching for and adjust your titles, descriptions, and campaigns accordingly. You can� compare search terms across �preferred times and locations,� multiple search terms, import �or export trends data, and �so much more!

4

Optimize your feeds | Use Google Trends for Search

Append and prepend to include relevant information in bare titles

(e.g. prepend brand, append color and size).

​

Find & replace to search for keywords or strings which you want to replace for business or optimization related reasons.

​

E.g. Add brand, color, size to existing title values

E.g. Replace ‘re-manufactured’ with ‘refurbished’

4

Optimize your description

5

Think of your product description as your “ad”

FEED RULE APPLY

Fuji Men's Road Bike 46CM Black

Aluminum frame bike for easy riding and consistent speed. Ideal for both new and intermediate cyclists. Fits riders between 5ft 6in and 5ft 10in.

$299.00 from AcmeBikes

10 seller reviews

+25.00 shipping. No tax

Shop

Add as much relevant information as you can. Add relevant keywords and info from your landing page.

Optimize your images

6

“A picture is worth a thousand words”

FEED RULE APPLY

Fuji Men's Road Bike 46CM Black

Aluminum frame bike for easy riding and consistent speed. Ideal for both new and intermediate cyclists. Fits riders between 5ft 6in and 5ft 10in.

$299.00 from AcmeBikes

10 seller reviews

+25.00 shipping. No tax

Shop

High quality image

Add recommended attributes

7

• Product types at least 3 levels deep
• Custom labels
• Mobile Link
• Add size, color, gender / �age group to titles

FEED RULE APPLY

HC article

Add recommended attributes

7

HC article

Adding optional data makes

it easier to shoppers to evaluate the products to offer

Add recommended attributes as columns to your product feed.

Add the information required for extensions such as product ratings, shipping, and sale price.

Use custom labels

8

Use custom label columns to segment your campaigns

Specify your best sellers with a custom label in the feed, and create a campaign with only your best selling products.

Segment your products by profit margin by adding a custom label in the feed.

FOR EXAMPLE

OR

Tip: there’s a limit of 5 custom labels per account, so each should have the purpose of targeting �one campaign.

Use custom labels

Use feed rules & supplemental feeds to unlock new opportunities

Use feed rules OR supplemental feeds to populate promotion id for retail promotions.

​

Use feed rules OR supplemental feeds to populate custom labels for campaigns.

​

E.g. Populate brand conditionally using rules

E.g. Populate brand using supp feeds, MySuppFeed.brand

E.g. Populate custom label 0 conditionally using rules

E.g. Populate custom label 1 using supp feeds, MySuppCLFeed.custom label 0

8

Example of a high-quality shopping ad

Add as much relevant information as you can. Add relevant keywords. Info from landing page

Title includes brand, gender, product type, size, and color

Accurate price, including tax, and shipping

Ratings and reviews

High quality image

8

Set up Shopping annotations

9

In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general Search results pages and on any other surfaces the CSS has opted in to.

Product ratings

Merchant promotions

Free shipping, �Fast & Free Shipping

Sale price, price drop

7.6% CTR uplift

12.3% CVR uplift2

5% CTR uplift1

5-10% CTR uplift

28% CVR uplift2

Source 1: Internal Google data. Product ratings: July 2014-2020, Source 2: Merchant Promotions / Sale price: Nov 2019 - Feb 2020

Returns

3% Conv Value uplift

(30-d return policy)

2% CVR uplift