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THE PROBLEM

Companies — overpay for unused corporate fitness benefits

Employees — need flexible wellness program, not just gym access

Studios — empty spots despite huge marketing spendings for customer acquisition

TRADITIONAL MODELS

DON'T FIT CURRENT MARKET NEEDS

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THE SOLUTION

FITNOW CONNECTS COMPANIES, INDIVIDUALS AND FITNESS STUDIOS

IN A PAY-PER-USE

ONE SOLUTION

Companies —

wellness budgets optimized

Employees & individuals

access multiple studios in one app

Fitness& Wellness Studios —

new clients flow and additional revenue

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PRODUCT

ONE MOBILE PLATFORM.

Live on iOS & Android and web dashboard

Discover nearby studios

Book sessions instantly

Pay only for what you use

Corporate HR dashboard & reporting

AI-driven activity matching

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HOW IT WORKS

COMPANY SETS EMPLOYEE

WELLNESS CREDITS

EMPLOYEE

BOOKS ANY

PARTNER STUDIO

SESSION HAPPENS

COMPANY

PAYS ONLY

FOR COMPLETED VISITS

HOW IT WORKS

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BUSINESS MODEL

Revenue streams:

booking commission — 20%

Corporate wellness packages

Partner promotion tools

MARKETPLACE MODEL

Revenue grows with platform usage.

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TRACTION

140+

~250

4,000+

First B2B partner

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MARKET

TAM

$1.5–2.0B

Corporate wellness & employee benefits, CEE

SAM

$400–600M

Corporate fitness & wellbeing segment

SOM

$40–80M

~5–10% of SAM, 3–4yr horizon

CEE CORPORATE WELLNESS MARKET

*Market sizing based on FitNow internal analysis, benchmarked against

Deloitte, McKinsey, Global Wellness Institute reports.

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COMPETITION

Platform	Model	Funding	CEE presence	Our Edge
FitNow	Pay-per-use	Pre-seed	UA → CEE	-
MultiSport	Fixed subscription	Public, $500M+ rev	7 countries	No locked budgets
Wellhub/Gympass	Subscription B2B	$700M+ raised	Via partners	Direct studio network
ClassPass	Credit-based B2C	$255M raised	Capitals only	B2B-first + HR tools
ESX	B2C aggregator	~€2M raised	Romania only	B2B focus
AYCM	Subscription	Bootstrapped	Hungary only	Multi-market model

THE SMARTER WAY OF

FITNESS & WELLNESS IN CEE

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Ruslana Shebella

co-Founder & CEO

Marketing & Finance

Fitness entrepreneur, 5+ yr, founder of boutique studios

Tamás Szemenov

co-Founder

Strategy & Corporate Sales

10+ yr CEE/EU corporate

sales, ex-Jooble

Oleksii Sirik

Technical Lead

6+ yr mobile & SaaS,

cloud platforms

Artem Bereza

Product & Development

Product strategy, operations,

analytics

TEAM

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THE ASK

$300K

pre-seed (Convertible Note / SAFE)

Use of funds

B2B sales 30%

Product dev 30%

Marketing 25%

CEE expancion 15%

To scale the model to additional CEE markets (Hungary, Romania, Czech Republic) and

build a network of partner studios across key urban locations

~45% team · ~55% growth & expansion · 12+ mo runway

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