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@hugeplateofketchup8

AKA: Jackson Weimer

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I AM JACKSON!

  • I've been making memes since 2016
    • Created 5k+ original memes, no reposts
    • Attracted over 100k IG followers
    • My mom follows me!
      • (Maybe your mom does too)

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  • Graduated Delaware (Go Blue Hens) in 2019 and have parlayed memes into a career in media while continuing to grow my page

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  • I am Gen Z trendsetter, helping startups and the largest accounts on social media seem cool to young audiences

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BRANDS I HAVE WORKED FOR

Currently working here!

Currently working here!

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BRANDS I HAVE COLLABED WITH

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WHAT THE HECK IS A HUGEPLATEOFKETCHUP8?

  • There is no meaning behind my username, but I know that Gen Z lives for randomness and it feels very inline with my generation.

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  • I grew my page initially by putting up stickers around my town, creating memes for larger pages for shoutouts, and posting 3 original memes everyday for years. I created the Perhaps Cow format in 2017, which really helped me take off. It's always been me and just me running this page.

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  • I have created a personality-infused meme page, which is very hard to do and is what separates me from other meme pages.
    • My followers interact at a higher rate than normal because they know I am bound to respond and joke around with them.

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  • My audience is extremely loyal and knows a lot about who I am and is always supportive of my collabs and ventures.

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WHO CARES! SHOW US THE NUMBERS!!

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AUDIENCE DEMOGRAPHICS

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NUMBERS [NERD SLIDE]

  • 1-5k likes per image post
    • 3-4 posts/week above 10k likes
    • 1 post/month above 30k likes
    • 10 posts in 2023 with 100k likes
    • Engagement rate: 3-5%
      • ~4M likes in 2023

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  • 30-80k accounts reached per image post
    • 700k-1M accounts/week
    • 2-3M accounts/month

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  • ~20-40k accounts reached per Reel
    • Multiple 1M and 500k+ videos in last 2 years
    • 30M views, 2.5M likes in career

My most engaged post ever

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EVEN MORE NUMBERS!!!

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MY STYLE: WHAT WORKS?

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  • Impact font is king, but it’s not required for success

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  • Meme arcs: making multiple memes about one topic in a row

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  • Creating lore: extremely niche jokes that the audience I have curated understands and those that do REALLY love it [You have to follow to really understand the meme]

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  • Scratching a “nostalgia itch” in my audience’s brain, getting across the feeling of "OMG I FORGOT ABOUT THAT!"

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SOME BANGER MEMES

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SOME BANGER VIDEOS (INFORMATIONAL)

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SOME BANGER VIDEOS (ETC.)

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MY NETWORK

Here are a bunch of large IG pages I'm personally connected to. We are meme friends. We chat often.

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HERE ARE SOME PAGES THAT REPOST MY MEMES

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HERE ARE MORE PAGES THAT REPOST MY MEMES

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WHAT IS A MEME ARC?

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  • A meme arc is a series of memes that are all about one idea or joke. They can be about anything, like onions for example.

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  • The idea is to get my audience to expect the next post, leading to higher levels of baseline engagement.

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  • Making a lot of posts about one topic can get you on the IG explore page consistently.

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CREATING CULTURE FROM MEME ARCS

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SPREAD OF ONION ARC

  • On my own 15 onion posts:
    • ~33k likes/post, 130k highest
    • ~500k total likes
    • ~4M accounts reached
    • Total increase of 10k new followers

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SPREAD OF ONION ARC

It wouldn't be a meme if just I posted about it…..

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Someone created an audio of my meme and it became a trend on TikTok

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SPREAD OF ONION ARC

People got very creative…

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SPREAD OF ONION ARC TO BRANDS

Then brands like Starry, Mug, and Donut Club jumped onto it, with great responses from their audiences.

This lead to a collab with Mug!

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KRAFT SINGLES CASE STUDY

  • Utlizing my meme network, everyone agreed to post Kraft Singles memes on Feb 29th, deeming it National Kraft Singles Day.

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  • We planned this out in 24 hours and created a game plan to all post.

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  • With a short turn around, we drove our combined audiences to Kraft Single's IG account.

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KRAFT SINGLES CASE STUDY

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  • We did not tell Kraft Singles about this, but after seeing what we could do, they leaned into our campaign, leading to a way above average liked meme on their account.

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  • 15 participating IG accounts
    • 300k combined followers
    • Combined post reach of 70k

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  • +1,100 net new followers for the brand
    • 8% growth in 24 hours

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  • Most liked post on account’s history
    • ~60k likes vs. 4k brand average

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RED ROOF INN CASE STUDY

In 2021, I predicted the meme future.

I posted one meme that would only make sense on an exact date and time in the near future.

A picture of a Red Roof Inn was in the background of the image.

I got in contact with the motel chain on Instagram to collaborate on a post…..

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RED ROOF INN CASE STUDY

Most likes ever on RedRoof's IG

On Jan 13th I posted a meme that directed my followers to go to Red Roof Inn's own Instagram page who also posted at the same time as me.

This caused my followers to love Red Roof Inn and follow their page, resulting in a 5% increase in followers.

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FRIENDLY'S CASE STUDY

  • 4.3k likes, 35k reach.

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  • Helped brand expand their meme voice, their next week's meme content led to over 5k new followers. �

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PLUCKER'S CASE STUDY

  • 4.8k likes, 40k reach.

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  • Average likes for brand = 400-600. This post had 10x their average engagement and 5x average est. reach. �

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I GET BRAND SOCIAL LIMITS

  • I understand that brands must adhere to copyright law and can be very selective with the media/jokes I use.

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  • I am very comfortable working with a brand's Creative Director to make sure all colors, themes, and jokes are in the vision for the brand.

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  • I am happy and eager to take edits and make changes to content and do not feel bad about making tons of changes to the content I am producing.

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  • I am a professional and am quick with turnaround times and reliable over email.

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HOW COULD WE WORK TOGETHER?

  • Meme arcs
    • Multiple posts over long periods of time that create lore and inside jokes within the campaign. We'd collab post on IG.
  • Multiple meme page collabs
    • With my extensive network and connections with meme pages, I can run an influencer campaign that is way more than just my account posting.
    • I can handle all of the outreach legwork and collab in tandem with your influencer management team.
  • UGC video creation
    • I'd be very excited to make brand video content in collaboration, in either of the styles I've referenced in Slides 12/13.

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HOW FAR DOES YOUR MONEY GO?

  • 🥉Bronze Tier: One Post - $300
    • 1 image post carousel collab with @hugeplateofketchup8 with 4-5 memes
      • Est total reach: Guarantee 30k reach (Can sometimes be 2-3M+ tho)

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  • 🥈Silver Tier: Small Meme Arc - $2,000
    • 3+ different image post collabs, 15-20 memes with @hugeplateofketchup8
    • Original video creation
    • Story shares
      • Est total reach: Guaranteed 250k+ reach
        • I will provide you analytics after all collabs

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  • 🥇Gold Tier: Consistent Meme Arc - $7,500
    • 20+ image post collabs, 50+ memes with @hugeplateofketchup8
    • Original video creation
    • Story shares
      • Est total reach: Guaranteed 1M+ reach
      • I will add 2-3 other larger meme pages to the collab
      • I will provide you analytics after each collab

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HOW COULD WE WORK TOGETHER? - NO COLLABS

  • Hourly Rate for solely just video editing
    • $100/hr or $400/video

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  • Hourly Rate for just making memes for you

(No collab)

    • $150/hr or $500/video

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THANK YOU FOR READING!

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- JACKSON