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Viral or Vicious?

Consumer Skills

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1. Which feature of social media makes it an effective place for learning about finance?

  1. There are a lot of people on social media
  2. Social media platforms are global, not national
  3. The platforms are visual with lots of videos & images
  4. Most content is sponsored by brands & companies

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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1. Which feature of social media makes it an effective place for learning about finance?

  • There are a lot of people on social media
  • Social media platforms are global, not national
  • The platforms are visual with lots of videos & images
  • Most content is sponsored by brands & companies

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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2. There’s a fast-growing number of Multi-Level Marketing companies with recruitment schemes in:

  1. Creating online courses
  2. Creating Tik Tok dances
  3. Learning to trade stocks & forex (foreign exchange)
  4. Learning social media search engine optimization

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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2. There’s a fast-growing number of Multi-Level Marketing companies with recruitment schemes in:

  • Creating online courses
  • Creating Tik Tok dances
  • Learning to trade stocks & forex (foreign exchange)
  • Learning social media search engine optimization

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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3. What is one way that hackers target financial influencers on social media?

  • Creating fan pages and selling merch
  • Creating fake accounts to ask followers for money
  • Promoting a fake event to collect email addresses
  • Promoting posts that are unrelated to money

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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3. What is one way that hackers target financial influencers on social media?

  • Creating fan pages and selling merch
  • Creating fake accounts to ask followers for money
  • Promoting a fake event to collect email addresses
  • Promoting posts that are unrelated to money

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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4. How does FINRA regulate financial advisors' use of social media?

a) FINRA does not enforce rules related to social media

b) Monitoring social media posts and imposing fines or penalties for violations

c) Allowing firms complete freedom on social media

d) FINRA only regulates content posted by creators with 10k or more followers

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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4. How does FINRA regulate financial advisors' use of social media?

a) FINRA does not enforce rules related to social media

b) Monitoring social media posts and imposing fines or penalties for violations

c) Allowing firms complete freedom on social media

d) FINRA only regulates content posted by creators with 10k or more followers

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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5. Which platforms did Financial Advisors surveyed in the US say they used most?

  • TikTok
  • Youtube
  • Linkedin
  • Instagram

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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5. Which platforms did Financial Advisors surveyed in the US say they used most?

  • TikTok
  • Youtube
  • Linkedin
  • Instagram

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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You’ve completed the exercise, now it’s time to learn

more about the current event:

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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Discussion Prompt:

Do you get financial advice on social media? Why or why not?

(If so, what advice? And from whom? If not, where do you get advice from?)

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE

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Extend Your Learning

Three Relevant Resources from NGPF:

  • ANALYZE: The Influence of Social Media (Activity)
  • Scams & Fraud (Full Year Lesson)
  • Your Money and Social Media (Lesson)

References:

  • Engage young investors with your social media marketing (BlackRock)
  • 10 Best Financial TikTok Creators for 2025 (Diversification.com)
  • FinTok: How influencers are changing financial services marketing (Sprout Social)
  • Is Forex Trading the Latest Pyramid Scheme? (Dame Magazine)

VIRAL OR VICIOUS | AUGUST 29, 2025 EDITION | NEXT GEN PERSONAL FINANCE