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Viral or Vicious?

Consumer Skills

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1. What is a leading reason why social media commerce saw such a big increase in 2020?

  • The pandemic led people to spend more time online
  • Without a social media presence, companies fail
  • The number of viral videos increased exponentially
  • Only 1% of the US population is not on social media

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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1. What is a leading reason why social media commerce saw such a big increase in 2020?

  • The pandemic led people to spend more time online
  • Without a social media presence, companies fail
  • The number of viral videos increased exponentially
  • Only 1% of the US population is not on social media

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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2. Which feature of social media makes it an effective place for learning about finance?

  • There are a lot of people on social media
  • Social media platforms are global, not national
  • The platforms are visual with lots of videos & images
  • Most content is sponsored by brands & companies

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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2. Which feature of social media makes it an effective place for learning about finance?

  • There are a lot of people on social media
  • Social media platforms are global, not national
  • The platforms are visual with lots of videos & images
  • Most content is sponsored by brands & companies

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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3. There’s a fast-growing number of Multi-Level Marketing companies with recruitment schemes in:

  • Creating online courses
  • Creating Tik Tok dances
  • Learning to trade stocks & forex (foreign exchange)
  • Learning social media search engine optimization

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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3. There’s a fast-growing number of Multi-Level Marketing companies with recruitment schemes in:

  • Creating online courses
  • Creating Tik Tok dances
  • Learning to trade stocks & forex (foreign exchange)
  • Learning social media search engine optimization

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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4. What is one way that hackers target financial influencers on social media?

  • Creating fan pages and selling merch
  • Creating fake accounts to ask followers for money
  • Promoting a fake event to collect email addresses
  • Promoting posts that are unrelated to money

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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4. What is one way that hackers target financial influencers on social media?

  • Creating fan pages and selling merch
  • Creating fake accounts to ask followers for money
  • Promoting a fake event to collect email addresses
  • Promoting posts that are unrelated to money

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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5. Which platforms did Financial Advisors surveyed in the US say they used most?

  • Tik Tok and Twitter
  • Youtube and Snapchat
  • Linkedin and Facebook
  • Instagram and Pinterest

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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5. Which platforms did Financial Advisors surveyed in the US say they used most?

  • Tik Tok and Twitter
  • Youtube and Snapchat
  • Linkedin and Facebook
  • Instagram and Pinterest

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

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VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

You’ve completed the exercise, now it’s time to learn

more about the current event:

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Discussion Prompt:

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

Do you get financial advice on social media? Why or why not? (If so, what advice? And from whom?)

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Extend Your Learning

VIRAL OR VICIOUS | APRIL 2, 2021 EDITION | NEXT GEN PERSONAL FINANCE

Three Relevant Resources from NGPF:

  • ANALYZE: The Influence of Social Media (Activity)
  • Scams & Fraud (Full Year Lesson)
  • How Social Media Keeps You Poor (EdPuzzle)

References:

  • Need help with financial planning? Look on social media (CNBC)
  • Can TikTok Make You Better at Money? These Creators Think So (Next Advisor)
  • Who uses social media for financial advice? Lots of people, actually (The Guardian)
  • Viral or vicious? Financial advice blows up on TikTok (investmentnews.com)
  • Is Forex Trading the Latest Pyramid Scheme? (Dame Magazine)