1 of 29

PROPOSAL FOR EVENTS

2023

2 of 29

1

What is unBlock

3 of 29

A single app for the whole city. Versatile, simple and

Safe for the resident and the tourist.

The first SuperApp that connects city, spaces, businesses and people.

A single app to connect to the city

Skip

4 of 29

5 of 29

Unique experiences, services and personalized information in any space.

You can buy, pay, reserve and access any product, event and service throughout the city.

Institutions

Culture

Bars & restaurants

Transport

Sports venues

Events

Retail

Hotels

6 of 29

7 of 29

Also at the coolest events in town!

Boost your event

unBlock allows you to give your event greater visibility and improve the customer experience.

In addition to managing additional services within the same platform.

8 of 29

What type of event can I organize with unBlock?

Parties

Gastronomic routes

Concerts

Book signings

Markets

Pop ups

Food and beverage tastings

Congresses and Fairs

Festivals

Use the event features to publicize your event, invite attendees, organize the space, and enhance the attendee experience.

9 of 29

Types of events you can create in unBlock

Register your event in the app and let the maximum number of unBlockers know about it.

Register your event in the app and activate the "tickets" functionality to be able to control the capacity and access to the event.

Create a private event and invite a list of users (with their email). Only they will have the event ticket on their mobile.

General events without ticket

General events with free ticket

General events with paid ticket

Private events with invitation

Register your event in the app and activate the “tickets” with price functionality, in order to control the capacity and access to the event.

10 of 29

Hostelry

Retail

Tourist experiences

Hotels

Our clients and partners

Concerts and Music Festivals

Payment methods

Web3 & Blockchain

11 of 29

2

Improve the experience

12 of 29

Benefits for attendees

  • Comfort and Versatility

With a single App you have everything at a CLICK

Very easy to use and with all services included

  • Save money

Buy your tickets without management fees, save 10% buying from unBlock

unBlock buys you a beer

  • Time saving

Quick access

Personalized experiences before, during and after the event

No more waiting lines in the food area.. Reservation service and fast take-away orders.

  • Quick and easy to use payments

Very easy to use, ask every time what you are going to consume as in any food App

No more tickets, no waiting lines, no uncomfortable trips

The waiters serve you faster

12

Valencia

13 of 29

User Journey

TICKETING

ACCESS CONTROL

PERSONALIZED EXPERIENCES

CONSUMPTION

Pedir

14 of 29

Ticketing

The user will have his ticket with all the associated services of the event inside his wallet in the unBlock App. (Either he bought it from unBlock or from another platform)

  • The ticket (QR with the ID) will be used to register and obtain the NFC wristband.
  • The user can self-load all the pre-purchased services on the wristband.
  • Accreditation staff can also load the services to the user on the NFC wristband, using the Staff App at the time of accreditation.

User Journey

14

Events at Madrid

see all events >

15 of 29

User Journey

Access control

The user shows the QR code or NFC wristband at the entrance to the venue. You will also have to do so to access the VIP Dance Zone or Golden Dance Zone.

  • The unBlock app staff controls entrances and exits. In the case of wanting to control the capacity in real time in each zone, the event staff must scan the exits..

15

Love the 90s

16 of 29

Consumption

with balance

The user charges balance from his mobile to his event wallet.

  • The user selects the products that he is going to consume at that moment and it is deducted from the balance.
  • It allows to combine the purchase of drink vouchers at a special price.
  • If the user do not have a balance left, the card is asked for (only once to pay the outstanding amount)

User Journey

16

*

Menu

17 of 29

Consumption with balance without app

User Journey

17

*

  • For users without an app, who want to pay with a physical card or in cash, they will go to the ticket booths and pay an amount in cash or on a card terminal (the customer's card terminal is not from unBlock) and with the Staff App they will load the balance on the NFC wristband of the user.
  • The waiter is the one who must enter the unBlock Staff App, in the products menu , choose what the customer requests, obtain the total amount of money for the order and have the customer bring the NFC wristband closer to the mobile to subtract it from the balance.

18 of 29

Products consumption by event menu

The user orders and pays from his mobile for the products he wants to consume through the event menu. (We replicate the totem service on each user's mobile)

  • After each purchase, a ticket is generated in your event wallet with the specific order. You can make as many purchases as you want.
  • The user redeems the ticket with the pre-purchased order by showing the QR with the mobile or by bringing the NFC wristband closer to any device with the Staff App.
  • The service is much faster because the waiter only has to worry about serving the order, without any formalities, because everything is automated.

User Journey

18

*

Menu

19 of 29

Personalized experiences and gamification

The user benefits from promotions and consults personalized information through the intelligent QR of unBlock installed in any format, zone and place of the venue.

  • It is used for all kinds of actions by sponsors involved in the event.
  • It allows the generation of personalized experiences and content based on the profile and type of customer input.
  • It allows multi-brand, multi-space and multi-zone actions.

User Journey

19

Pedir

Order

20 of 29

3

SUITE OF FEATURES

21 of 29

21

Orders management

Reservations, delivery and take away. Manage everything from one place.

Smart payments

Greater agility thanks to payment by scanning and quick payment.

Ticketing

Users will be able to pay or reserve the entrance to the event from the unBlock app.

Manage the promotion and organization of the event

Available

Available

Soon

Access control

Control the capacity and access to the event with the Staff App designed for event staff.

Soon

22 of 29

22

Promotions or consumption card

Activate a consumption voucher so that attendees can easily consume during the event

And improve the experience of attendees during the event

Soon

Soon

Soon

Digital menu/catalog

Improve the experience during the event by offering menu or digital catalogs, from where you can order

Smart QR

Improve the experience during the event by offering each attendee personalized content

23 of 29

Benefits for organizers

  • Billing increase

We transform the General Expenses into real billing for the event and not for the ticket office

Increase in ticket sales, 10% reduction in final price for attendees

Campaign to convert the attendee's savings of 10% per consumption, that is, "by buying your ticket from the unBlock App we transform the management expenses into consumptions"

Increase in merchandising sales on the unBlock App before, during and after the event

  • Increase in profitability

Higher bar service speed = higher turnover = more consumption

Time savings and user walk when ordering at the bar, they do everything from their mobile

All the options to increase sales through pre-purchase balance actions, consumption vouchers, purchase of products. Before the festival or during the festival

Exploitation of personalized digital marketing campaigns with sponsors and/or with third-party brands. Before, during and after the event in any space, time and place.

Universal unique ID for all organizer’s music festivals

Improvement in customer loyalty. Combined offer of festivals

23

Valencia

24 of 29

Benefits for organizers

  • Costs reduction and improvement of operations

Less ticket sales points, fewer workers

Fewer waiters at the bar and fewer supervisors or collection managers

There is no need for card terminals at the bar or rental devices. unBlock rents out all the terminals at a rate of €1/day.

Signage reduction

Improvement in the logical flows of attendees in their tours to the bar, reduction of crowds and improvement in security.

  • Improvement in services to Food and Sponsor Stand

Quick payment services and reservation of take-away orders from the official App of the event. Each stand or food is an unBlock client, it does not imply any additional management for the event

Intelligent QR allows all kinds of guerrilla marketing actions at the event for sponsors both at their stands and in other parts of the venue

Access control to stands or exclusive areas of sponsors. Red Bull Terrace, Jack Daniels Bar, Monster Zone…

Reservation of personalized sponsor product trial experiences (makeup, drinks, product demos, exclusive sale of sponsor products from the unBlock App during the event)

24

Valencia

25 of 29

4

PAY PER USE

26 of 29

At unBlock

we make it easier

Zero cost in technology

We do not charge monthly fees or sales commissions.

A platform for managing the user experience at your event

A single platform to manage your event.

Very fast activation

And without the need for technological knowledge on the part of your staff. We send you the QR in a few days so that you can place them in your establishment!

No commissions for the sale of products or services

Such as the creation of premium digital cards, access and capacity control, payment gateway, event organization and other services for the complete management of your business.

27 of 29

What actions of the event consume balance?

PREMIUM ACCOUNT

ACCESS CONTROL

Control access to the event. Payment per single user per day. Regardless of how many times that user is scanned

ZONE CONTROL

Control to private areas. Pay per single user per day

PROMOTIONS REDEEM AND CONSUMPTION WITHOUT PAYMENT

Scanning from App Staff of the control of consumptions/promotions

PAYMENT GATEWAY

Any product or service purchase that occurs at the event.

>From 25 euros: €0.15 fix + 1.25% per transaction

>Below 25 euros: €0.30 fix per transaction

  • Cost per scan €0.02

(from App Staff)

  • Cost per scan €0.02

(from App Staff)

Find out about the different promotion formats available in unBlock and how much balance each one consumes

  • Cost per scan €0.02

(from App Staff)

CAPACITY CONTROL

Control of access and exit of the event. Pay per scan.

  • Cost per scan €0.02

(from App Staff)

At unBlock we help you optimize your investment and that is why we have a BALANCE system

- You activate it when you want.

- Control of expenses is in your hands.

- Your balance will be deducted only when the customer sees or interacts with your content.

* Minimum investment: €360 per local/venue activated per year.

Activation by balance*

28 of 29

What marketing actions consume balance?

*

At unBlock we help you optimize your investment and that is why we have a BALANCE system.

- You activate it when you want.

- Control of expenses is in your hands.

- Your balance will be deducted only when the customer sees or interacts with your content.

DYNAMIC QR

Without the need for the user to have downloaded the app, boost your visibility at the time of consumption of the menu

SMART QR

They have a greater impact at the time of consumption because they adapt to the user's interests by having qualitative information about them after having previously downloaded the app.

INAPP ADVERTISEMENT

This is the format you need to improve your visibility and win new customers. Your ads will be displayed in the section most visited by unBlockers.

PUSH NOTIFICATIONS

If the user has done a previous scan, the ads will appear on their mobile at the most appropriate time. Precisely because they are so accurate, they are perfect for increasing retention.

  • Cost per impact: €0.03
  • Cost per button click

Buy/reserve: €0.10

  • Cost per impact: €0.01
  • Cost per button click

Buy/reserve: €0.10

  • Cost per impact: €0.02
  • Cost per button click

Buy/reserve: €0.10

  • Cost per push sent: €0.05

Find out about the different promotion formats available in unBlock and how much balance each one consumes

29 of 29

Sergio López Fuentes

CEO & Founder

M: +34 651 814 236

slopez@unblockthecity.com