Users research
stasher.com
Stasher.com�
· Team stakeholders interviews
· Survey results�· Potential users interviews
Data context
Stakeholders
Project team members
�
Interviews
Focus:��- To realize perception of the service from different roles.
- To discover issues that the team members needs to face daily
to can build a better service.
- To discover pain points in the service flow.
Project team members
Project team members
Difficulties
· Web is only technical
· Competitors have an app
· Not very serious look brand
· Security of the product
· Host forget to sell the product
· Host worry about responsability, costs involves and if they have enough space
Pain Points
· Slow service
· Need a faster and simpler Sign In�· Too many steps to search a place�· Difficult to book�· Hosts about users going late to pick up their bags
Interests
· To sell better�· To have a strong brand�· To look / communicate security�· To have the service as a quick app�· To have a simpler and faster service
Stakeholders
User´s survey
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Data
Focus:��- Who are our users?�- What made them to choose our service?�- What is the context while they choose our service?�- What have more value for them in our service?
User´s survey
Who they are?
User´s survey
Female
Male
Around half of them are female and half male
Who they are?
User´s survey
Main of them travel every 3 or 6 months
A big mayority found us on Google (no one FB or IG)
Who they are?
User´s survey
53% compared before to choose us
Why they choosed to us?
User´s survey
They choosed our service mainly for price
1.
2.
3.
Price
Location
Recommendations
Why they choosed to us?
User´s survey
Most of the users are having quick travel and leisure trips
50%
66%
Less than three
days trip
Travel �and leisure
They experience with us
User´s survey
74% of the users would like to receive tips
related to incoming bookings
74%
They experience with us
User´s survey
81% of them rank their experience with us with 5 stars, and 13% with 4 stars.
94%
How they booked?
User´s survey
Most of the users store their bags just BEFORE book, and only 19% quite far in advance
19%
53%
How they booked?
User´s survey
75% typed a destination in our website,
and only 19% used the “near me now” button
19%
75%
How they booked?
User´s survey
53% think all these are the easiest steps
· Searching a location�· Making a payment
· Understanding openning hours�· Creating an account�· Finalising the booking
How they booked?
User´s survey
For the other 37% those are part of the least clear steps
Creating an account
Understanding opening hours, drop off and pick up times
Searching a location
25%
19%
16%
How they booked?
User´s survey
Around ⅓ of the users thinks it would be great to have email/SMS notifications to pick up their bags
31%
Stakeholders
Potential users
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Data
Most common fears
Part of the potential users thinks it could be a very
expensive service
Potential users
Most common fears
And most of the potential users interviewed reject the idea of using the service for security reasons on their bags
Potential users
· Steal�· Drugs
· Ilegal products
Thank you
Marina Lin
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