Team 4
Meet the Team
Kirsten Hamberg
Amari Morgan
Hope Borsic
Nidhi Patel
Robby Zweesaardt
-IMC Major
-Transfer Student
-Third year
-Small Business Owner
-English Education Major
-IMC Minor
-Junior
-BOLD Scholar
-IMC Major
-Entrepreneurship Minor
-Junior
-Videographer
-IMC Major
-Psychology Minor
-Sophomore
-Editor
-IMC Major
-Junior
SMP
No matter what you’re looking for,
Tinder connects you to new people in a safe and fun way.
Tagline
Just a swipe away.
Media Matrix
Medium | Budget (%) | Medium and Budget Allocation Rationale/Justification |
Rich Digital | 30% | Our target market spends most of their time online, and we want our ad spending to match their behaviors. |
Radio/Online | 30% | Our target market is more than likely to listen to music on the go. |
Direct Mail | 15% | Our target market is most likely to interact with something that is in their hands or dropped outside their door. |
Billboard | 25% | Our target market likes to travel and spends significant time on the road in bigger cities such as NY and LA. |
Rich Digital Ad
Radio/Online
“Tinder is the newest hot topic. Good vibes are just a swipe away. Everybody is talking about Tinder. The best way to meet new people. Download Tinder today and see what’s in store for you!”
Direct Mail
Billboard
Brand Activation
Tinder Sponsored Music Festival
Headliners: One Direction, Ed Sheeran Ariana Grande, Pitbull, Rihanna
Objective: Position Tinder as a platform that fosters connections and brings people together.
Strategy: Sponsor a music festival that includes music artists from Tinder’s new curated playlist on Spotify. At the event there would be advertisements for #JUSTASWIPEAWAY as well as Tinder Gold.
Thank You!
No matter what you’re looking for,
Tinder connects you to new people in a safe and fun way.