Candy Shoe
Graphic Design Lesson
Objective
Standards
Vocabulary
Graphic Designer - use computers to combine text (typography) and images together to communicate a message
Color scheme - group of colors
Unity – quality of wholeness achieved when separate elements work together
Pattern - repetition of one or more elements of art
What does a graphic designer do?
Graphic designers create images and layouts for �some of the following:
Student Example
Student Example
Click below to watch the�Candy Shoe video tutorial.
What Makes a Good Shoe Design?
Flowing wrap-around design�Shoe design wraps around the shoe. Great shoe design takes every surface into account, considering the color palette and how the graphics and elements work together.
Clever use of graphic space�Use every part of the shoe. Toes are the easiest to see and often biggest space to fill, but you can also brand the sneaker tongues, pattern the side-panels, and even add cool details on the heels or laces.
Know your shoe design surface�Consider the shoe you choose for your design. The shape and style of the physical shoe will influence how you design it. Converse-style sneakers give you tons of space to print, while Nike sneakers may use a different panel for each color or element.
Personalized color and style�Graphic design gives you the opportunity to create something truly unique. �Consider repeating elements, colors or adding a logo to create a sense of �unity.
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About Paul Van Doren
In 1966, Paul Van Doren, his brother James Van Doren, and their friends Gordon, Ryan Emmert and Serge D’Elia opened their first store, under the name Van Doren Rubber Company. They offered only 3 different styles of shoes when they first opened, priced from $2.49 to $4.99. When half of their initial 10 stores did not turn a profit, they were advised by their accountants to shut them down. However, Paul Van Doren did the opposite and opened more stores, hoping that selling more shoes would decrease the shoe cost. He was right, Vans had about 70 stores throughout California by the late 1970’s.
Custom�Since before that was a thing.
Vans Customs have been a tradition since 1966. Paul Van Doren made shoes with any fabric people brought by the shop. Today, the creativity is still in your hands.��Now they’re available on Vans Customs where each shoe can be personalized with leather and suede, various lace and eyelet colors, exclusive patterns available only in Customs, and the option to Upload Your Art or photos.
�Pick your shoe, pick your colors and patterns, and make them yours.
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Candy�Shoe�Rubric
Reflection Questions
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