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WordPress As A Launchpad: How to build a digital marketing career from scratch

Sarafina Nyawira

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Sarafina Nyawira

Entrepreneur and creative in the digital marketing and branding space.

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Published author of 2 books, “Twenty, Thrive!” and “3X Personal Branding”

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Founder: Digital Mtandaoni / Sera Inspire / Child For Christ Org

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Digital Marketing and Personal Branding Professional

Let’s Connect:

www.sarafinanyawira.com

www://serainspire.wordpress.com/

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From launching a

website…

Creating a simple WordPress website marked the start of my digital marketing career.

Here’s how…�

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…to leading a digital marketing firm

S T O R Y T I M E …

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Skills WordPress helped to develop

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  1. Content Marketing
  2. Design and Branding
  3. Technical and Web Development
  4. Marketing and Analytics
  5. Building Community and Networking

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How an online presence using WordPress opens doors to opportunities as a freelancer or entrepreneur

  1. Your Digital Portfolio
  2. Your Personal Brand
  3. For Discoverability
  4. Demonstrates Reliability
  5. Collaboration and Extra Income Paths

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Mistakes I made early on and how they shaped expertise

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  1. Using wrong theme or too many plugins
  2. Neglecting Design Consistency
  3. Ignoring SEO from the onset
  4. Focusing excessively on design; ignoring content
  5. Not backing up your wordpress site

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Actionable takeaways for beginners in using WordPress to start their own careers

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  1. Treat your WordPress Site like a digital home base
  2. Blog about your niche even before you’re an expert
  3. Build a simple portfolio, even from small projects
  4. Learn basic SEO and Content Optimization Skills
  5. Develop Design and Brand Consistency on your site

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Actionable takeaways for beginners in using WordPress to start their own careers

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6. Keep learning the platform consistently

7. Network and Engage through your blog

8. Experiment with Monetization early (ethically)

9. Track your progress with analytics

10. Think of WordPress as a long-term brand builder

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Question and Answer Session…

Dear audience … do you have any questions?

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This is the part where you ASK AWAY!

Polls, Questions, or Awkward Silence…. Your Choice

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Thanks for attending my

TED Talk!

Don’t wait until you’re “ready.”

�Building your career through WordPress is about learning in public — each post, tweak, or project teaches you something new, and clients value that curiosity and adaptability.

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You just might be one WordPress blog or site away from your dream career.

SO START TODAY!