Some examples of documentary conventions �include:
What is a social impact campaign?�Documentaries have a unique power to inspire change.
An impact campaign takes a documentary and creates a strategy from it, defining what kind of impact the documentary can achieve and seeking measurable results. It is about thinking about your film as a tool for social change and putting a plan in place for how you will reach the right audiences, who you can partner with and how you distribute the film, how you can create more engagement with the film and what you will ask your audience to do after seeing the film.�It’s about using the power of storytelling to its maximum potential.�
What does an Impact Producer do?�An impact producer is responsible for designing and implementing strategic impact and education strategies around social impact documentaries. Larger projects may have a whole impact team on them.
Impact Vision Statement: Young people are empowered to connect with their local environment and transform climate anxiety into grounded, active hope by learning about and contributing to caring for their local waterways.�
Impact goals:
Your turn! Pretend you are an Impact Producer for the The Oyster Gardener.
Choose 2 of the impact goals from the previous slide and brainstorm all the ways that you could achieve impact with the film to reach those goals. Include ideas for organisations you could partner with, resources you could create, and special opportunities to enable your target audience to see and engage with the film.
For example, if you chose number 4, you could come up with some ideas to host screenings for various environmental organisations and NGOs. Are there any special International or National days (ie. World Ocean Day) or conferences/summits you can find, that you could tie a screening to? Are there any events or groups locally that you would approach and connect with for a screening and also to discover how you could get involved with volunteering ongoing yourself.��Tip: Check out the Impact Field Guide and Toolkit to find case studies and examples of how other impact films have reach and inspired their audience: https://impactguide.org/library/