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Grab our resources

Exercise library:

Over 3,000 exercises with descriptions.

Programs:

Program builder spreadsheet - Easily fill in
Pre-built programs - We have 10 programs for you to get started with > duplicate > personalize it
Chat GPT - Sample program writing prompts

Extra support:

Upwork - Upworkers are great for cropping and uploading videos.

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Content creation overview

STEP �1

Write Programs/

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STEP 1

Write Programs & Categories

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Create programs

Programs: �Designed to be done in a progressive way. The most common programs are 5-day splits that are 4 to 6 weeks long.

If you want to do 8-12 weeks, make a Part 1 and Part 2 — it will look like you have more content available.
Utilize your categories on certain days.

Example: AB day - Go to my ab category and pick your favorite workout. Mobility - Go to my mobility category and select your favorite.

Best practices:

Know your audience. Write a program for them, not for you.
Write workouts for different levels — beginner and advanced.
Write workouts to be done in the gym and at home.
Most creators build one or two weeks then duplicate for a 4-week program.
4- or 5-day split is the best — keep it simple.

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Create categories

Categories:

Workouts that are non-sequential and focused on a theme, specific body part, etc. Can be randomly picked or done after another workout. �

Examples of categories:

HIIT: Claire Thomas
ABS: Jeremy Scott
Motivation: Devon Levesque

Best practices:

Workouts from programs can be re-titled and used here.
Focus on general categories that your audience will like (Abs, Glutes, HIIT).
Launch with 2-3 categories.
Add short title that describes the workout (50 Min HIIT Burn, 6 Pack Abs in 15 minutes).
You can launch with 4 workouts in 1 category.

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STEP 2

Create Shot List

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Film list & best practices

Shot list:

You will film the exercises for your library based on this list. You will use the videos in your library to build out your programs/categories.

Best practices:

The best way to format shot list is by equipment groups. This will help you maximize your time as you shoot.
Don’t film exercises performing your max weight. Film with a weight that will let you keep good form and help you have enough energy to get through your shot list.
Consider what sound/music you want in the background. Videos can always be muted before you upload.
Don’t worry about getting the perfect shot.
Make sure you film every exercise on your list. It will delay you going live if you have to come back to shoot.

SHOT LIST TEMPLATE

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Shot list: Long-form videos

Long-form:

More than 60 seconds.
May require more production.
Make sure your phone/camera is stable when filming.
Great for yoga, group class style, and HIIT sequences.
Good audio, good lights.

EXAMPLES OF �LONG-FORM VIDEOS

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Shot list: Short-form videos

Short-form:

Has to be vertical and less than 60 seconds. (3 to 4 reps)
Make sure you film all exercises so you don’t have to film twice.
Make sure the video starts when you begin the exercise, not mid-rep.
Mute videos.
If videos can go from filming into the app directly without editing them on your phone you will save time.
Keep them simple.
Three to four reps. The app will automatically loop the video.
1080p max

EXAMPLES OF �SHORT-FORM VIDEOS

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STEP 3

Film Exercises

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Film exercises

This is the part of the process that if it is done correctly it will save you time when building out your content. A good video should contain the following:

90% of your body is in the frame. The app automatically zooms in slightly.
Clearly shows the movement.
Nobody is walking between you and the camera.
Shoot from an angle that clearly shows the movement.
The camera/phone is stabilized pointing at you. If a tripod is needed these are the ones we recommend.

�More information on how to film great workout videos.

How to film great workout videos

Steps to shoot long-form videos

Steps to shoot short-form videos

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Get ready to film

Clips less than 60 secs for gym workouts, exercises, circuits. �With built-in timers.

SHORT-FORM

Long-form video content more than 90 seconds for classes, tutorials, courses, and live streaming workouts

LONG-FORM

LIVESTREAM

RUNNING

CLIPS

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Filming locations

Where should you film?

Local gym. Try going during off-hours (between 9 and 4.)
Rent a space like Silofit, Peerspace, or even an Airbnb.
Film at home. You can purchase light dumbbells, bands and a mat on Amazon or bodybuilding.com
Film outside.

Don’t let not having a location stop you film, there are so many options. We have seen videos shot in everywhere from gyms to the beach to a sidewalk. Your consumers won’t be looking at the space you’re in.

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STEP 4

Add Exercises to Library

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Uploading exercises to Playbook

There are two ways to film your exercises and get them in to the app:

Pros & Cons�

👍 Easy editing

👍 Video backup

❌ Might take longer

Pros & Cons�

👍 Can crop video in app

👍 Faster execution

❌ Limited editing capabilities

Film + add to Google Drive + Playbook app

Film directly in the Playbook app

OPTION 1

OPTION 2

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Formatting your exercise library

Exercise titles:

Keep titles clean and consistent across library and programs. It will make it easier for you in the future.

Start the exercise name with the equipment you are using in the video.

Examples:

✅ DB Reverse Lunges vs �❌ Reverse lunge with Dumbbells
✅ Barbell Press vs �❌Press

Exercise descriptions:

Think of descriptions as exercises cues, keep them short. Use the auto-populating descriptions and add to them if needed. Tutorial.

Write several bullets instead of writing a long description, it will be easier for your users to read as they perform the workout.

Two options to make writing descriptions easier:

Use voice dictation
Copy and paste from Google

Start with your feet at shoulder width.
Keep your chest up as you come down.
Push your hips back.
Reach parallel.
Push through your heels as you come up.

EXAMPLE:�Exercise: Squat

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STEP 5

Build Out Programs

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Program build out best practices

Most creators build 1-2 weeks of programs and then duplicate and add more reps/sets week by week to make it progressive training.

Re-purpose circuits and supersets. These can be saved in the library and re-used in other programs.
Workouts can be archived and reused in the future.
If you are adding AMRAPS, EMOMS or TABATAS explain what they are. You can do it in a 10 second video and add it as the intro.
Add your personal touch to the workout description “This is a hard workout but I know you can do this”. You can also take an advantage of the circuit description section.
You can add videos directly in to programs if needed, instead of the library. But they will only be saved in the program.
Program titles in App. Add short titles that describe the workout of the day: W1/D1 Lower body (Glute Focused)

How to Build a Program

How to Build Circuits/Emoms/Amraps