JIF PB&J FY19 OPTIMIZATIONS
JIF PBJ Better Together | AGENDA
Review optimizations for the digital executions of our Better Together platform. Production to commence
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GOAL FOR TODAY
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CREATIVE PLATFORM: WE’RE BETTER TOGETHER.
Jif®. In all its smooth, creamy, peanut-y goodness it confidently stands on its own.
Smucker’s® does too. Thanks to its fruity, sweet deliciousness.
But, put them together and you have so much more. A salty-sweet combo in every delectable bite. Teamwork, sandwich-style.
And it’s that simple, classic duo that reminds us, WE’RE BETTER TOGETHER.
HUB
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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LOVE PBJ HUB UPDATES - DESKTOP
JIF PBJ Better Together | FY19 OPTIMIZATIONS
REPURPOSE EXISTING CONTENT
We’ll take existing content on the hub and optimize it to communicate the “better together” messaging.
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OLD ASSETS
NEW ASSETS
1
2
JIF PBJ Better Together | FY19 OPTIMIZATIONS
REPURPOSE EXISTING CONTENT
We’ll add existing assets and gifs used in previous campaigns that communicate the “better together” message. We’ll also remove content that depicts old messaging such as “love to-go”.
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ADDITIONAL ASSETS
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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LOVE PBJ ICON UPDATE
BANNERS
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 1 - 300x250
Animation Note: hero images slowly pan across frame, pans to jars, text fades in and out, CTA slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 1 - 728x90
Animation Note: hero images slowly pan across frame, pans to jars, text fades in and out, CTA slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 1 - 160x600
Animation Note: hero images slowly pan across frame, pans to jars, text fades in and out, CTA slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 1 - 300x50 - STATIC
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BANNER UPDATE 2 - 300x250
Animation Note: jars move towards each other, text fades in and out, cta slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 2 - 728x90
Animation Note: jars move towards each other, text fades in and out, cta slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 2 - 160x600
Animation Note: jars move towards each other, text fades in and out, cta slides in
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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BANNER UPDATE 2 - 300x50 - STATIC
SOCIAL
REPURPOSE EXISTING GIF
To celebrate back to school, we’ll upload a new sticker to the Jif Giphy profile and announce it using Instagram stories, similar to Best Friends Day.
In order for the sticker to properly index in the search tool, we recommend uploading to Giphy a week before posting the story.
Giphy gives us high-level reporting metrics like shares and total uses of the Gif.
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Back to School! We added a new GIF sticker to celebrate
Find it by tapping
the sticker icon on your story
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Add it to
your story!
NEW SOCIAL ASSET
POST COPY (Jif)
Back to school, back to packing lunch everyday. You can’t go wrong with the terrific twosome of peanut butter and jelly. Jif and Smucker’s #WeAreBetterTogether
Asset
Half_Strawberry_Half_Grape_Sandwich_FINAL_high.jpg
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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NEW SOCIAL ASSET
POST COPY (Smucker’s)
Mix it up and get creative with their lunch. Jif and Smucker’s, #WeAreBetterTogether.
Asset
005_Smuckers_Q1_2018_1x1_r1.1.mp4
TARGETING
After conversation with IAT regarding the media buy and targeting, we recommend posting this from the Smucker’s account. Knowing that the buy will have a focus on users who have viewed Jif videos, this will nicely reinforce the connection that Smucker’s has with Jif.
JIF PBJ Better Together | FY19 OPTIMIZATIONS
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PIN 1
COPY: No matter where you spread it, PB & J is better together.
JIF PBJ Better Together | FY19 OPTIMIZATIONS
PIN 2
COPY: Smooth and delicious. Jif & Smucker’s PB & Jelly are better together.
PIN 3
COPY: PB&J are better together, even as a pizza.
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LINK: https://www.jif.com/recipes/french-pbandj-8495?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedimage&utm_content=prepconsume
LINK: https://www.lovepbj.com/?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedvideoad&utm_content=awareness
LINK: https://www.jif.com/recipes/peanut-butter-and-jelly-pizza-3015?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedimage&utm_content=prepconsume
PIN 4
COPY: Why limit yourself to one flavor? Some things are better together, like Jif and Smucker’s PB & Jelly"
.
JIF PBJ Better Together | FY19 OPTIMIZATIONS
PIN 6
COPY: Together, PB&J can do more than just sandwiches.
PIN 5
COPY: Waffle-style, Jif and Smucker’s make the best PB&J.
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LINK: https://www.lovepbj.com/?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedvideoad&utm_content=awareness
LINK: https://www.lovepbj.com/?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedimage&utm_content=awareness
LINK: https://www.smuckers.com/pairings/strawberry/on-the-go-energy-bites?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedimage&utm_content=prepconsume
PIN 7
COPY: Jif and Smucker’s, the perfect pair.
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LINK: https://www.lovepbj.com/?utm_source=pinterest&utm_medium=social&utm_campaign=bettertogether&utm_term=boostedimage&utm_content=awareness
NEXT STEPS
8/09: JMS feedback/approval
8/09: SR Banner Production kickoff and Social build
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