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Radical Innovation in the Age of COVID

David Quimby

Innovation Radiation

dhquimby@innovationradiation.com

MedFuse

6/18/2020

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Radical Innovation in the Age of COVID

How we used a fusion of systematic innovation and quantitative analysis to anticipate the Apple / Google initiative for a non-intrusive approach to contact tracing

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Radical Innovation in the Age of COVID

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Radical Innovation in the Age of COVID

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Radical Innovation in the Age of COVID

The Condition of Innovation

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Radical Innovation in the Age of COVID

The Condition of Innovation

What is Systematic Innovation?

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Radical Innovation in the Age of COVID

The Condition of Innovation

What is Systematic Innovation?

An Application of Systematic Innovation

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Radical Innovation in the Age of COVID

The Condition of Innovation

What is Systematic Innovation?

An Application of Systematic Innovation

The Implications of Systematic Innovation for the COVID World and Beyond

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The Condition of Innovation

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The Condition of Innovation

Blank slate

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The Condition of Innovation

Blank slate

Now what -- where to begin?

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The Condition of Innovation

Blank slate

Now what -- where to begin?

The idea stream -- not enough ideas

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The Condition of Innovation

Blank slate

Now what -- where to begin?

The idea stream -- not enough ideas

More iterative / more incremental

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The Condition of Innovation

Blank slate

Now what -- where to begin?

The idea stream -- not enough ideas

More iterative / more incremental

Time compression

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What is Systematic Innovation?

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What is Systematic Innovation?

Identify + Solve a Contradiction

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What is Systematic Innovation?

Identify + Solve a Contradiction

Opposing Forces

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Opposing Forces

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Opposing Forces

Agility <--> Scalability

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Opposing Forces

Agility <--> Scalability

Quality <--> Quantity

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Opposing Forces

Agility <--> Scalability

Quality <--> Quantity

Stability <--> Flexibility

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Opposing Forces

Agility <--> Scalability

Quality <--> Quantity

Stability <--> Flexibility

Development <--> Operations

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Opposing Forces

Agility <--> Scalability

Quality <--> Quantity

Stability <--> Flexibility

Development <--> Operations

Strategy <-> Execution

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What is Systematic Innovation?

Identify + Solve a Contradiction

Opposing Forces

Resolution vs. Optimization

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Resolution vs. Optimization

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Resolution vs. Optimization

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Resolution vs. Optimization

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What is Systematic Innovation?

Identify + Solve a Contradiction

Opposing Forces

Resolution vs. Optimization

Integrative Thinking

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Integrative Thinking

the ability to face constructively the tension of opposing ideas and, instead of choosing one idea at the expense of the other idea, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each idea

- Roger Martin, The Opposable Mind

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What is Systematic Innovation?

Identify + Solve a Contradiction

Opposing Forces

Resolution vs. Optimization

Integrative Thinking

TRIZ

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TRIZ

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TRIZ

identify / solve a contradiction

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TRIZ

identify / solve a contradiction

problem patterns / solution patterns

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TRIZ

identify / solve a contradiction

problem patterns / solution patterns

40 inventive principles

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TRIZ

identify / solve a contradiction

problem patterns / solution patterns

40 inventive principles

effectiveness / accessibility

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Effectiveness / Accessibility

low

high

effectiveness

high

low

accessibility

?

TRIZ

?

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Effectiveness / Accessibility

low

high

effectiveness

high

low

accessibility

Systematic Inventive Thinking

TRIZ

?

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What is Systematic Innovation?

Identify + Solve a Contradiction

Opposing Forces

Resolution vs. Optimization

Integrative Thinking

TRIZ

Innovation Radiation

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Innovation Radiation

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Innovation Radiation

identify / solve a contradiction

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Innovation Radiation

identify / solve a contradiction

functional de-composition /

functional re-composition

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Functional De-Composition /

Functional Re-Composition

1 “functional de-composition”: de-composing the opposing forces into their underlying elements

2 “functional re-composition”: re-composing the elements into a cohesive whole that includes the advantageous attributes of the combination and excludes the dis-advantageous attributes of the combination

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Innovation Radiation

identify / solve a contradiction

functional de-composition /

functional re-composition

system transformation

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System Transformation

Layered Architecture

Modular Design / Modular Architecture

Distributed Architecture

Simultaneous Loose / Tight Integration

Appropriate Complexity

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Innovation Radiation

identify / solve a contradiction

functional de-composition /

functional re-composition

system transformation

effectiveness / accessibility

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Effectiveness / Accessibility

low

high

effectiveness

high

low

accessibility

Systematic Inventive Thinking

TRIZ

?

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Effectiveness / Accessibility

low

high

effectiveness

high

low

accessibility

Innovation Radiation

TRIZ

?

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Effectiveness / Accessibility

low

high

effectiveness

high

low

accessibility

Systematic Inventive Thinking

TRIZ

Innovation Radiation

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What is Systematic Innovation?

every truly disruptive innovation ultimately solves a contradiction

every solved contradiction was once an un-solved contradiction

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What is Systematic Innovation?

Discovery is seeing what everybody else has seen and thinking what nobody else has thought."

- Albert Szent-Györgyi (Nobel Prize in Physiology / 1937)

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An Application of Systematic Innovation

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low

high

biological effectiveness

low

high

economic disruption

skewed economic

(catastrophic biologically)

skewed biological

(catastrophic economically)

?

Identify a Contradiction

Biological Effectiveness x Economic Disruption

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low

high

biological effectiveness

low

high

economic disruption

skewed economic

(catastrophic biologically)

skewed biological

(catastrophic economically)

biological + economic

Invert the Null Hypothesis

Biological Effectiveness x Economic Disruption

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low

high

biological effectiveness

low

high

economic disruption

skewed economic

(catastrophic biologically)

skewed biological

(catastrophic economically)

biological + economic

(via social innovation)

Solve the Contradiction

Biological Effectiveness x Economic Disruption

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

First-Order Innovation

Biological Effectiveness x Economic Disruption

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low

high

intensity of

broad interventions

(social distancing)

high

low

intensity of

narrow interventions

(testing +

contact tracing)

too narrow

too broad

?

Identify a Contradiction

Broad Interventions x Narrow Interventions

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low

high

low

too narrow

too broad

a hybrid approach

intensity of

narrow interventions

(testing +

contact tracing)

intensity of

broad interventions

(social distancing)

Invert the Null Hypothesis

Broad Interventions x Narrow Interventions

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low

high

low

too narrow

too broad

a hybrid approach

(via a synergistic fusion of broad + narrow interventions)

intensity of

broad interventions

(social distancing)

intensity of

narrow interventions

(testing +

contact tracing)

Solve the Contradiction

Broad Interventions x Narrow Interventions

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Second-Order Innovation

Broad Interventions x Narrow Interventions

First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

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low

high

contact tracing / effectiveness

(the public interest)

low

high

contact tracing /

intrusiveness (private rights)

?

Identify a Contradiction

Effectiveness x Intrusiveness of Contact Tracing

skewed

intrusive

skewed

effective

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low

high

contact tracing / effectiveness

(the public interest)

low

high

contact tracing /

intrusiveness (private rights)

non-intrusive + effective

skewed

intrusive

skewed

effective

Invert the Null Hypothesis

Effectiveness x Intrusiveness of Contact Tracing

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low

high

contact tracing / effectiveness

(the public interest)

low

high

contact tracing /

intrusiveness (private rights)

skewed

intrusive

skewed

effective

non-intrusive + effective

(via distributed architecture)

Solve the Contradiction

Effectiveness x Intrusiveness of Contact Tracing

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

Third-Order Innovation

Effectiveness x Intrusiveness of Contact Tracing

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

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First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

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Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

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Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

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Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

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Three Layers of Innovation

A Thread of Conflict Resolution

from Concept to Implementation

First Order:

Resolving the Tension between Biological Effectiveness and Economic Disruption

Second Order:

Resolving the Tension

between Broad and Narrow Social Interventions

Third Order:

Resolving the Tension between Effectiveness and Intrusiveness of Contact Tracing

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System Transformation

Layered Architecture

Modular Design / Modular Architecture

Distributed Architecture

Simultaneous Loose / Tight Integration

Appropriate Complexity

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System Transformation

Layered Architecture

Modular Design / Modular Architecture

Distributed Architecture

Simultaneous Loose / Tight Integration

Appropriate Complexity

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The Implications of Systematic Innovation for the COVID World and Beyond

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The Implications of Systematic Innovation for the COVID World and Beyond

The idea stream -- not enough ideas

More iterative / more incremental

Time compression

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Radical Innovation in the Age of COVID

David Quimby

Innovation Radiation

dhquimby@innovationradiation.com

MedFuse

6/18/2020