1
2
Am I ready to
buy a house?
What do I
need for a loan?
� What’s my budget?
How do I get pre-approved
for a mortgage?
What is a
good offer?
Do I need my
home inspected?
What should I
focus on next?
Which real
estate agent is
the right fit for me?
How do I get my
home appraised?
How much
should I save
for my down payment?
How much
should I save
for closing costs?
What do I
want in a house?
Am I ready to
close on my home?
How do I
request
repairs?
Problem
3
Inexperienced home-buyers
Lack of centralization of information
Lengthy process
Lack of education
91%
Of gen-Z admitted difficulties with their house search process
NAR 2020 trends report
4
Market Validation
“I wish there was a simple step-by-step process”
“I wish there was more education about the process”
“Make the process more straightforward and approachable”
67% said yes
Need for an app or tool that guided them through this complex process
5
6
Solution
7
Step-by-Step Guidance
Consolidate Financial Information
Reduce Friction
Create
Customer Profile
All-in-one
Home Map
8
1
3
5
6
4
2
Build Profile for Lender
Continue building profile for agent
Work with agent to choose a dream home
Find a lender for pre-approval
Match with agent for your needs
Connect with home appraiser and home inspector
7
Enjoy new house!
Home Map
9
1
Build Profile for Lender
W-2
Income
Taxes
Target Market
Real Estate Tech
≈ 2 million
First-time home-buyers
6.5 million
U.S. home sales in 2020
≈ 1.77 million
age < 29
Go To Market Strategy
11
SOCIAL MEDIA
GOOGLE ADS
Employer Assistance Programs (EAP)
Search Engine Optimization (SEO)
Collaborator Chart
12
| Velar | Cambridge Savings Bank | Fenway Realty | Boston Appraisal Services | Boston Home Inspectors | Zillow | Redfin |
Free step by step guide | ✔ | | | | | | |
Build qualified customer profile | ✔ | | | | | | |
Store all client’s documents for easy access to client | ✔ | | | | | | |
Connect client with reliable network | ✔ | | | | | | |
Assist in creating offer on house | | | ✔ | | | | ✔ |
Loan money to home-buyer | | ✔ | | | | | |
Appraise house | | | | ✔ | | | |
Inspect house | | | | | ✔ | | |
List properties | | | | | | ✔ | ✔ |
Monetization
Home-Buyers
Real Estate Services
13
3
Premium Plan - Prices Vary
Video advertisement every 10 minutes
Provide access to our database of qualified buyers
Match best-fit qualified buyers with service providers
1
Advertising
2
Basic Plan - $25/month
Timeline
14
Future
Year 5
Year 1
Velar Team
15
Ronit Thummaluru
Startups/Finance
�CS + Finance
thummaluru.r@northeastern.edu
Aditya Chenji
Artificial Intelligence
�CS (Artificial Intelligence)
chenji.a@northeastern.edu
16
Scan me to learn more!
Revenue Details
17
500 daily users -> 10 minutes a day
-> 1 ad per 10 minutes
-> $0.10 per view and $0.30 per click
Assuming 4% clicks through
-> 500 * $0.10 + 500 * 0.04% * $0.30
= $56/day
$56/day * 365 days = $20,440
Estimated First Year Revenue From Advertising
Revenue Details
18
Premium Plan
Silver Package: 5 monthly matches for $50/month
Gold Package: 15 monthly matches for $140/month
Platinum Package: 50 monthly matches for $450/month